A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

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Founders Talk: Startups, CEOs, Leadership

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30 Minutes of Growth

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INTERVIEW: Marc and Ashley Merrill on building Riot Games and Lunya, the role of a leader during times of uncertainty, and their perspectives on how to build a business.

April 08, 2020 01:09:48 67.01 MB Downloads: 0

League of LegendsRiot GamesLunyaLahgoAntifragile: Things That Gain from Disorder

INTERVIEW: Christoph Bertsch on building Vejo (and multiple other startups) and how to manage the long-game of entrepreneurship.

March 25, 2020 00:39:35 38.01 MB Downloads: 0

Christoph Bertsch, founder of Vejo among multiple other startups, stops by in what is one of my favorite conversations yet. He talks through what it really takes to start a company, the differences between b2b and b2c, fundraising vs. not, supply chain management, and team building. This is a wonderful, fun conversation that'll brighten your day. Heads up for some curses - they flow pretty freely from Christoph :)

Ladders and Lobsters

March 18, 2020 00:14:08 13.57 MB Downloads: 0

"Chaos isn't a pit, chaos is a ladder." Coronavirus is an inflection point that will change all sorts of behavior and create all sorts of opportunity for startups. This podcast looks at the opportunities that'll be created and how you should approach them within the startup world.

INTERVIEW: Agatha Kulaga on building Ovenly, turning your creative outlet into a scalable business, and baking the best cookies I've ever tasted.

March 11, 2020 00:56:08 53.89 MB Downloads: 0

Agatha Kulaga - co-founder of Ovenly, an award-winning retail and wholesale bakery with a global footprint - stops by to talk through the early days. How do you turn your creative outlet into a business? How do you scale high quality? How do you build a distinct brand as a wholesaler? A great conversation with a very smart and talented founder.

How to Evaluate a Startup Idea

March 04, 2020 00:16:19 15.67 MB Downloads: 0

What should it look like when you have a startup idea? What do you do first? How do you know if it's a good idea for you? We go through seven archetypes of innovation, then go through a framework to understand if you're uniquely positioned to pursue that idea. We then apply it all to a startup idea Brian has. This is the first of a few episodes testing out an idea Brian has in the food space.

INTERVIEW: Brian Linton on building United By Blue, removing millions of pounds of trash from the ocean, and scaling a purpose-driven brand.

February 26, 2020 00:52:13 50.14 MB Downloads: 0

Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built a purpose-driven brand that's removed over 2 million pounds of trash from the ocean. He talks through the earliest days - how driving up and down the east coast selling t-shirts gave him the foundation to build an omni-channel brand - and the tradeoffs necessary to build a profitable brand that also has a clear philanthropic North Star.

The Selfish Score: How to build a great customer acquisition funnel

February 19, 2020 00:17:03 16.38 MB Downloads: 0

To build a great company, you need to build a healthy customer acquisition funnel. You need a consistent flow of customers coming in the top, tactics to keep them engaged as you build your brand and story, and urgency to get them to pull the trigger. The way to measure how effective your company can be at this is to measure how selfish you can be with your customers. How often can you contact them before they get pissed? The Selfish Score measures the potential for your company to have a solid growth flywheel. So let’s get into it.

INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

February 12, 2020 00:57:32 55.24 MB Downloads: 0

Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy!

Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them

February 05, 2020 00:13:07 12.59 MB Downloads: 0

There's a mystery company that is one of the 10 best performing stocks since 2010. You've heard of them. You've eaten (hint) their product. You'd never in a million years guess who they are.   They've grown because of two mental models, and we break down how you can leverage them for your startup.

INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt

January 29, 2020 01:01:23 58.93 MB Downloads: 0

Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a brand in the DTC era. She talks about the earliest days, about what differentiation in a crowded space really looks like, about pricing and business model, brick and mortar, focus and prioritization, and self-doubt.   If you're a startup founder interested in brand, or trying to start a DTC company, get a notebook ready. This is packed with insight.

The Secret Formula to Hot Ones' Success

January 22, 2020 00:17:28 16.77 MB Downloads: 0

Hot Ones is a show on Youtube that you've probably heard of. A host interviews guests while they each eat 10 progressively hotter hot wings. The growth is preposterous - episodes routinely get over 10 million views. Hot Ones structure is brilliant - it creates and drives the growth - and it's something you can (and better) implement in your startup.

INTERVIEW: Marc Merrill on building Riot Games (League of Legends), prioritization frameworks, and focused growth

January 15, 2020 01:14:05 71.12 MB Downloads: 0

Marc Merrill, founder of Riot Games, joins the podcast to talk about building League of Legends into a cultural phenomenon (with over $20bn in revenue). We discuss the early days - how he built a complex product for customers with high expectations, fundraising, managing people, growth, prioritization, and more. It's an amazing conversation with one of the sharpest and most thoughtful people I've met. Enjoy!

You Should Start a Startup in 2020

January 08, 2020 00:17:29 16.79 MB Downloads: 0

Fewer new businesses were started in 2019 than in 1970. That's terrible. We look at the two cognitive biases holding you back, and lay out a framework to help you overcome them and start your startup.

Idea to Startup Season 2: Build Your Startup in 2020

December 16, 2019 00:02:55 2.81 MB Downloads: 0

Fewer companies were started in 2019 than in 1970. That’s preposterous. This is the single best time in human history to start a company - so why aren’t more people doing it? Season Two of Idea to Startup digs into why. Brian speaks with successful founders about how they navigated the tricky early stages, and delivers solo episodes on tactics founders can implement to start something in 2020. This is the year to start your company, and this is the podcast to help you do it. See you January 8th.

INTERVIEW: Dave Idell on building Croissant, a flexible coworking company competing with giants.

August 22, 2019 00:45:59 44.15 MB Downloads: 0

Dave Idell is the founder of Croissant, a flexible coworking company beloved by freelancers and entrepreneurs around the world. We talk about the early days - how he tested the idea, how they grew with some counter-intuitive and aggressive decisions, and how he thinks about growth. We also talk through his thoughts on early stage founders and the stuff they should nail down early. Enjoy!