
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
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What To Do About Competition (The Gift of "Which")
What do you do when you stumble upon, or get smacked in the face by, a competitor? How do you react? What do you focus on? What do you stop doing?Can you still... exist?We talk through exactly what to do with competitors and discuss the "Gift of Which."The goods: Tacklebox Application (March 31)Tacklebox Self Serve (whenever you'd like)Jojo Rabbit
How to Sell A Protein Bar in Seven(ish) Minutes
What if you've got a product and no customer? We go through an email from a listener who makes the world's best protein bars but has absolutely no idea who to sell them to. We use storytelling archetypes to find the best possible customer to catalyze the business. The goods: Tacklebox Application (March 31)Tacklebox Self Serve (whenever you'd like)MindsetWhopper Commercial
Mini Series Ep 3: A Bunch of Tests and an Epiphany
The third in our mini-series where we're starting a startup live on the pod. Today, we take what we learned from customer interviews and synthesize it into tests in real life. Step by step on customer, channel, landing page, and call-to-action.Plus, why atheists don't sell their soul and York Peppermint Patties. The goods: Idea ResumeTacklebox Application (March 31)The Art of Doing Science & EngineeringCarrd (Landing Page Builder)The Sasquatch Problem (Are You Passionate Enough) York Peppermint Patty
Mini Series Ep 2 - We're Starting a Startup - Making Customer Interviews Doable
Episode Two of our miniseries "We're Starting a Startup" details our first seven days after we decided to pursue an idea live. We talk customer interview strategy and stack, get a bunch of lukewarm feedback, and play clips from some of the interviews we ran. We also talk about Baked By Melissa cupcakes an uncomfortable amount. Big thank you to the customers we interviewed, including:Happy MediumSoWell HealthAnd a few other things we mention: The Mom TestTacklebox (Cohort starts March 31)Tacklebox self serve (Get on waitlist)
Mini Series Kickoff - Picking The Startup Idea We'll Start
It was bound to happen. We're starting a startup idea on... Idea to Startup. Someone reached out basically daring us to, and we couldn't say no.Today, we'll run three startup ideas through our Idea Resume framework that evaluates an idea at the earliest stages. Then, we'll pick the one we'll start over the next set of episodes.Idea Resume FrameworkFollow along on Instagram + Twitter - we'll post the ads, landing pages, etc.Start a Wine Company in 17 MinutesCohort 26 + Self Serve Business Guy Meme
How To Get Your First 1,000 Customers (feat. Pizza)
Getting your first 1,000 customers is hard, particularly when you're thinking about it wrong.We talk through how Push for Pizza and Slice took different approaches to growth in the pizza space. * Tacklebox + Self-Serve ProductSlice First 1000 SubstackTacklebox + Self-Serve Product
The Sasquatch Problem (Are You Passionate Enough About Your Startup Idea?)
We're told we need to be head over heels passionate about our startup for it to succeed. Is that... true?What if we haven't found something we're that passionate about - does that mean we shouldn't start it?How do you find something you're passionate enough about to build a company around?Is Sasquatch Real? The answers to these and more on this week's Idea to Startup Pod. Tacklebox Self Serve (and regular tacklebox accelerator)Tacklebox Newsletter (get articles and the full content archive)
Three Stories for People Starting Startups in 2021
We'll look back on 2021 as the best year to start a startup in the past 50. The world we're returning to will be a lot different from the one we left, and people will start meaningful companies to bridge that gap. Hopefully, one of those people is you.Here are three stories that'll help you position yourself and your startup to succeed in 2021. Show NotesTacklebox Self ServeTacklebox CohortPixar 22 Rules of Storytelling Madlib “I’m building X to capitalize on the confluence of these three trends - A, B, and C. I’m uniquely positioned to build X because of the perspective I gained from D, E, and F - (where D, E, and F are networks, experience, and skillsets that create a venn diagram very few other people sit in the middle of). The biggest assumption I’m making is G, and I’ve run K tests to start proving to myself that the risk is worth taking. I’m confident this is a problem that needs solving because of Z (where Z is an observed behavior of a specific customer you’ll start with and also the beachhead of a larger market).”
Make A Billion Dollars
That title is even spammier than last week. But it isn’t. Today, we’ll talk about how thinking through how to build a billion dollar business is actually a really useful exercise, too.Today, we’re going to fix Goodreads and drink a bunch of egg nog. Let’s see how that goes.Show Notes:Tacklebox Self Serve (and regular tacklebox accelerator) Tacklebox Newsletter (get articles and the full content archive)
Make $1,000 Today
That title sure does sound spammy. But it isn’t. Today, we’ll talk about how thinking through how you’d make $1,000 today is the best way to actually start a startup.This episode is for people who are stuck - people who want to start something but can’t figure out the best way to go about doing it. People who are overwhelmed by what starting a startup might entail.We make it easy for you.Show Notes:Tacklebox Self Serve (and regular tacklebox accelerator) Tacklebox Newsletter (get articles and the full content archive)
The Holiday Mailbag
Today we take a bunch of questions from ITS listeners. We talk through startup ideas for 2021, founder superpowers, and hutzpah.Show Notes:Tacklebox Self Serve (and regular tacklebox accelerator) Psychology of MoneyUpwork + DesignhillThe Books: Range, The Passion Economy, Essentialism, Boomtown, Three Body Problem, The Lost Man, Atomic Habits
The Counterintuitive Way To Get Your First Customers
This episode focuses on the 4 best emails written on Black Friday, and the framework each used to break through the clutter.Show Notes:Tacklebox Self ServeLolliEssentialism (read this)Contagious (read this, too)
How Will I Know?
Entrepreneurs favorite questions all begin with “how will I know..”The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship - how to set up and run lightweight tests to get a unique perspective no one else does.Show Notes:Tacklebox Self ServeHow Will I Know (🐐 ) How to choose the right customer (pod)Jobs to be Done Theory
Do The Thing (Motion vs. Action)
It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflection.We go through a few examples, including Ro.co, business school, and writing books, focusing on Motion vs. Action.Show Notes:Tacklebox Self ServeAtomic Habits + RangeDavid Foster Wallace - This Is Water
Are You Good Enough?
Imposter syndrome kills more startups than not finding a cofounder, competition, or funding ever could.Today, we’re talking about whether you’re good enough to compete in the startup world. Can you really turn this into your livelihood? Can you thrive?What happens if you don’t? Show Notes:Tacklebox Self Serve