
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
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Founders Talk: Startups, CEOs, Leadership
In-depth, one-on-one conversations with founders, CEOs, and makers. The journey, lessons learned, and the struggles. Let’s do this! Host Adam Stacoviak dives deep into the trials, tribulations, successes, and failures of industry leading entrepreneurs, leaders, innovators, and visionaries.

30 Minutes of Growth
Founders and marketers are always busy. While there are many marketing podcasts out there telling great stories, frustratingly few give real-life growth marketing tactics.
That’s what makes 30 Minutes of Growth different. Host Alex Garcia, of Marketing Examined, dives into his guest’s brain and pulls out actionable playbooks against the clock.
Every episode Alex pulls out not one, not two, but three growth marketing playbooks for you to instantly put into practice... before time runs out.
The countdown starts on March 14th, with new episodes every Tuesday. Make sure to subscribe wherever you get your podcasts.
Curiosity and Space
We're told the curious entrepreneurs are the most successful. But we're also told we need to be experts for our startups to work. How do you balance being curious and learning with being seen as an expert?Today, we explore curiosity through one of the best founders to ever go through Tacklebox, and through another founder just getting started building something in the Space...space.Tacklebox Accelerator (next program June 2) Tacklebox Self-Paced Accelerator (next program whenever you'd like)Ted Lasso Darts Scene
Survivorship Bias, Base Rates, and Librarians
You get startup advice constantly. Your ears probably perk up when it comes from an entrepreneur that's been successful. But what should you listen to? What's still relevant? How can you evaluate if the tactics an entrepreneur suggests are right for you? Today we talk through survivorship bias, how to take advice, how to check base rates, and how to decide on the right strategies for your startup. Plus, librarians, salespeople, and adultery. Tacklebox (Cohort starts March 31)Tacklebox Self-Serve (No cohort, your own pace)Don't Eat Before Reading This (Anthony Bourdain)
Let It Go
Today we'll talk about how to pick what you work on - we need to ensure you're spending your time on things that'll actually matter. We'll do it through the lens of the greatest company ever built. We also wrap up Problems + Opportunities and get some guidance from Peter Drucker. NewCo - Reach out to Marissa@buildwithnewco.com to pitch Tacklebox - New cohort for idea-stage founders starting March 31The Effective Executive - Drucker (🐐)
This Too Shall Pasta (Vision + Part II of Problems vs. Opportunities)
Last week, we laid out the Problems vs. Opportunities (PVO) framework. This week, we dive deeper into the "vision" part of the framework, helping you identify and follow your North Star.We use This Too Shall Pasta, a gluten free DTC pasta company, to dig deeper into the PVO process. Tacklebox - Cohort 27 applications are openTacklebox self-serve accelerator programIdea to Startup Book Club!! 🤓First book: Extreme Ownership
Problems and Opportunities
Today we're talking about problems vs. opportunities. It's easy for entrepreneurs to spend their time putting out fires - they're often the only ones who will. But it's far more important to block off time to identify and pursue opportunities that'll create asymmetric value.We discuss a framework for identifying, prioritizing, and pursuing opportunities. Also, Steph Curry and how to say "razorblades" with a flawless Australian accent. Tacklebox - Cohort 27 applications are openTacklebox self-serve accelerator programThe Ivy Lee Method
The Case For Now
Three numbers and a story show the path for startups during a uniquely difficult but opportunity filled time. The goal of today's podcast is grounding and motivation. And pizza dough.We talk through opportunities for compound interest, knowledge growth, and the $32 trillion dollars that will change the startup market. Tacklebox Application (Cohort starts March 31)Tacklebox Self-ServeAmazzoni.us- use code "Tacklebox" at checkout for the best craft gin in the world (according to 2018)
What To Do About Competition (The Gift of "Which")
What do you do when you stumble upon, or get smacked in the face by, a competitor? How do you react? What do you focus on? What do you stop doing?Can you still... exist?We talk through exactly what to do with competitors and discuss the "Gift of Which."The goods: Tacklebox Application (March 31)Tacklebox Self Serve (whenever you'd like)Jojo Rabbit
How to Sell A Protein Bar in Seven(ish) Minutes
What if you've got a product and no customer? We go through an email from a listener who makes the world's best protein bars but has absolutely no idea who to sell them to. We use storytelling archetypes to find the best possible customer to catalyze the business. The goods: Tacklebox Application (March 31)Tacklebox Self Serve (whenever you'd like)MindsetWhopper Commercial
Mini Series Ep 3: A Bunch of Tests and an Epiphany
The third in our mini-series where we're starting a startup live on the pod. Today, we take what we learned from customer interviews and synthesize it into tests in real life. Step by step on customer, channel, landing page, and call-to-action.Plus, why atheists don't sell their soul and York Peppermint Patties. The goods: Idea ResumeTacklebox Application (March 31)The Art of Doing Science & EngineeringCarrd (Landing Page Builder)The Sasquatch Problem (Are You Passionate Enough) York Peppermint Patty
Mini Series Ep 2 - We're Starting a Startup - Making Customer Interviews Doable
Episode Two of our miniseries "We're Starting a Startup" details our first seven days after we decided to pursue an idea live. We talk customer interview strategy and stack, get a bunch of lukewarm feedback, and play clips from some of the interviews we ran. We also talk about Baked By Melissa cupcakes an uncomfortable amount. Big thank you to the customers we interviewed, including:Happy MediumSoWell HealthAnd a few other things we mention: The Mom TestTacklebox (Cohort starts March 31)Tacklebox self serve (Get on waitlist)
Mini Series Kickoff - Picking The Startup Idea We'll Start
It was bound to happen. We're starting a startup idea on... Idea to Startup. Someone reached out basically daring us to, and we couldn't say no.Today, we'll run three startup ideas through our Idea Resume framework that evaluates an idea at the earliest stages. Then, we'll pick the one we'll start over the next set of episodes.Idea Resume FrameworkFollow along on Instagram + Twitter - we'll post the ads, landing pages, etc.Start a Wine Company in 17 MinutesCohort 26 + Self Serve Business Guy Meme
How To Get Your First 1,000 Customers (feat. Pizza)
Getting your first 1,000 customers is hard, particularly when you're thinking about it wrong.We talk through how Push for Pizza and Slice took different approaches to growth in the pizza space. * Tacklebox + Self-Serve ProductSlice First 1000 SubstackTacklebox + Self-Serve Product
The Sasquatch Problem (Are You Passionate Enough About Your Startup Idea?)
We're told we need to be head over heels passionate about our startup for it to succeed. Is that... true?What if we haven't found something we're that passionate about - does that mean we shouldn't start it?How do you find something you're passionate enough about to build a company around?Is Sasquatch Real? The answers to these and more on this week's Idea to Startup Pod. Tacklebox Self Serve (and regular tacklebox accelerator)Tacklebox Newsletter (get articles and the full content archive)
Three Stories for People Starting Startups in 2021
We'll look back on 2021 as the best year to start a startup in the past 50. The world we're returning to will be a lot different from the one we left, and people will start meaningful companies to bridge that gap. Hopefully, one of those people is you.Here are three stories that'll help you position yourself and your startup to succeed in 2021. Show NotesTacklebox Self ServeTacklebox CohortPixar 22 Rules of Storytelling Madlib “I’m building X to capitalize on the confluence of these three trends - A, B, and C. I’m uniquely positioned to build X because of the perspective I gained from D, E, and F - (where D, E, and F are networks, experience, and skillsets that create a venn diagram very few other people sit in the middle of). The biggest assumption I’m making is G, and I’ve run K tests to start proving to myself that the risk is worth taking. I’m confident this is a problem that needs solving because of Z (where Z is an observed behavior of a specific customer you’ll start with and also the beachhead of a larger market).”
Make A Billion Dollars
That title is even spammier than last week. But it isn’t. Today, we’ll talk about how thinking through how to build a billion dollar business is actually a really useful exercise, too.Today, we’re going to fix Goodreads and drink a bunch of egg nog. Let’s see how that goes.Show Notes:Tacklebox Self Serve (and regular tacklebox accelerator) Tacklebox Newsletter (get articles and the full content archive)