How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
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Chris Do - Disrupting Design Education
Meet Chris Do, founder and CEO of Blind and The Futur. Talking Points Chris’s background The vision for The Futur Chris’s plan for funding his projects Growing from $17K to $1.6M in annual revenue in 4 years The benefits of using YouTube Whether content can stand on its own without design Motivation and intent When to work with other people and when to go solo What things can and can’t be outsourced Which big ideas Chris presents to his audience When to change your rates Quotable Quotes “I think it’s important that we have more creative people, especially to solve some of the most perplexing problems facing humankind.” –CD “The worst that you fear never materializes, and if you have the courage to create content, it will be OK as long as you don’t go out of your way to hurt people. I think that’s the key.” –CD “Here’s the way I approach it: I’d rather not do it than do a mediocre job.” –JS “The business tools – they’re pretty straightforward. The miracle is when you’re going to use those tools.” –CD Related Links Chris Do Blind The Futur LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Chris Do - Disrupting Design Education
Meet Chris Do, founder and CEO of Blind and The Futur. Talking Points Chris’s background The vision for The Futur Chris’s plan for funding his projects Growing from $17K to $1.6M in annual revenue in 4 years The benefits of using YouTube Whether content can stand on its own without design Motivation and intent When to work with other people and when to go solo What things can and can’t be outsourced Which big ideas Chris presents to his audience When to change your rates Quotable Quotes “I think it’s important that we have more creative people, especially to solve some of the most perplexing problems facing humankind.” –CD “The worst that you fear never materializes, and if you have the courage to create content, it will be OK as long as you don’t go out of your way to hurt people. I think that’s the key.” –CD “Here’s the way I approach it: I’d rather not do it than do a mediocre job.” –JS “The business tools – they’re pretty straightforward. The miracle is when you’re going to use those tools.” –CD Related Links Chris Do Blind The Futur
The Difference Between Freelancers and Business Owners
What is the key difference between freelancers and business owners? Talking Points Freelancers are business owners, they just don’t always know it Freelancers end up spending their time working in their business instead of on their business The difference is a difference in mindset. To be a business owner, you will need to think like a business owner Freelancers who want to grow have to start thinking about business like a business – including marketing, finances, vision, and strategy If clients can’t tell the difference between you and a cheaper freelancer, they will go with the person who is cheaper To build a successful business, it’s important to understand what really adds value to your business You need to have a strong story in order to reach clients You have to be able to say no when asked to do something that’s outside of your expertise or the scope of your business Your authority needs to be part of your branding and marketing Putting the time into building the business The three personality types that every business needs The entrepreneur personality is the one that can’t be hired out Working for a small agency before going solo can help you understand more of how the business end works People who want to start an authority business need consulting skills When you own a business, you set aside time to work on your business no matter how busy you are with client work The time commitment involved in building a business Quotable Quotes “As soon as you hang your shingle out there, you started a business, whether you know it or not or like it or not.” –JS “I think of a woodworker, for example, who makes beautiful furniture, but if you don’t have a way to sell it, if you don’t have a way to market it, if you don’t have a way to leverage the time that you put into it, if you don’t have a way to price it properly, then you don’t have a business. You have a craft.” –RM “If you’re not making some enemies, you’re not making any allies.” –JS “Freelancers, in particular, need to be reminded that it took a lot of courage to do that (leave their job). But the way to not have to go back and become an employee is to create a business around what you’re doing.” –RM Related Links The Freelancer’s Roadmap Built to Sell
The Difference Between Freelancers and Business Owners
What is the key difference between freelancers and business owners? Talking Points Freelancers are business owners, they just don’t always know it Freelancers end up spending their time working in their business instead of on their business The difference is a difference in mindset. To be a business owner, you will need to think like a business owner Freelancers who want to grow have to start thinking about business like a business – including marketing, finances, vision, and strategy If clients can’t tell the difference between you and a cheaper freelancer, they will go with the person who is cheaper To build a successful business, it’s important to understand what really adds value to your business You need to have a strong story in order to reach clients You have to be able to say no when asked to do something that’s outside of your expertise or the scope of your business Your authority needs to be part of your branding and marketing Putting the time into building the business The three personality types that every business needs The entrepreneur personality is the one that can’t be hired out Working for a small agency before going solo can help you understand more of how the business end works People who want to start an authority business need consulting skills When you own a business, you set aside time to work on your business no matter how busy you are with client work The time commitment involved in building a business Quotable Quotes “As soon as you hang your shingle out there, you started a business, whether you know it or not or like it or not.” –JS “I think of a woodworker, for example, who makes beautiful furniture, but if you don’t have a way to sell it, if you don’t have a way to market it, if you don’t have a way to leverage the time that you put into it, if you don’t have a way to price it properly, then you don’t have a business. You have a craft.” –RM “If you’re not making some enemies, you’re not making any allies.” –JS “Freelancers, in particular, need to be reminded that it took a lot of courage to do that (leave their job). But the way to not have to go back and become an employee is to create a business around what you’re doing.” –RM Related Links The Freelancer’s Roadmap Built to Sell LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Systems For Building Your Authority Business - Part 2
More systems that can help you build an authority business. Talking Points Content is an important aspect of marketing A detailed checklist can be a helpful system Speaking can be a marketing activity It’s helpful to have a system that allows you to schedule promotions of your content Creating a playbook can be helpful for busy people who need guidance in promoting content Admin tasks are necessary, but can often be delegated to experts Determine which tasks are integral and necessary to your mission. You may be able to eliminate those that aren’t Keeping yourself healthy is necessary in order to keep performing at your best Exercise that you enjoy is good for both physical and mental health Set boundaries for yourself Creative pursuits can help you relax after a tough day Quotable Quotes “With an authority business, your content is critical.” –RM “Your strategy should follow the medium too. You have to be respectful of the medium that you’re on.” –RM “I’m not anti-ads, but if it feels like torture, do something else. There are other things to do.” –JS “There are very very few things in my calendar that are immovable objects.” –JS Related Links Meet Edgar ConvertKit When by Daniel Pink LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Systems For Building Your Authority Business - Part 2
More systems that can help you build an authority business. Talking Points Content is an important aspect of marketing A detailed checklist can be a helpful system Speaking can be a marketing activity It’s helpful to have a system that allows you to schedule promotions of your content Creating a playbook can be helpful for busy people who need guidance in promoting content Admin tasks are necessary, but can often be delegated to experts Determine which tasks are integral and necessary to your mission. You may be able to eliminate those that aren’t Keeping yourself healthy is necessary in order to keep performing at your best Exercise that you enjoy is good for both physical and mental health Set boundaries for yourself Creative pursuits can help you relax after a tough day Quotable Quotes “With an authority business, your content is critical.” –RM “Your strategy should follow the medium too. You have to be respectful of the medium that you’re on.” –RM “I’m not anti-ads, but if it feels like torture, do something else. There are other things to do.” –JS “There are very very few things in my calendar that are immovable objects.” –JS Related Links Meet Edgar ConvertKit When by Daniel Pink
Systems For Building Your Authority Business - Part 1
What systems do you need to build an authority business? Talking Points An overview of the systems that authority businesses need Writing regularly is essential for building an authority business Rituals or routines can help establish a writing routine Schedule writing for a time when you’re at your best and you can be most creative Reading regularly can help spark ideas Be observant for examples of your subject Get input from others who do more in-depth research on your subject Schedule client work Have a plan for how to communicate with clients Sales is a one-to-one touchpoint with your clients Clear steps in the sales process help both you and your clients The speed element to sales Quotable Quotes “For me, writing is absolutely the most important thing I do for my business.” –JS “That’s the takeaway, find that right time – and that right system – so you can be at your best.” –RM “I’m always looking for great real-world examples that will snap people out of the way they think about how they –air-quotes price – their work in an hourly billing way.” –JS “We create the systems that we need to get our businesses and our lives in order. –RM Related Links Wordpress Drip Gmail How to Measure Anything Calendly Twist Slack
Systems For Building Your Authority Business - Part 1
What systems do you need to build an authority business? Talking Points An overview of the systems that authority businesses need Writing regularly is essential for building an authority business Rituals or routines can help establish a writing routine Schedule writing for a time when you’re at your best and you can be most creative Reading regularly can help spark ideas Be observant for examples of your subject Get input from others who do more in-depth research on your subject Schedule client work Have a plan for how to communicate with clients Sales is a one-to-one touchpoint with your clients Clear steps in the sales process help both you and your clients The speed element to sales Quotable Quotes “For me, writing is absolutely the most important thing I do for my business.” –JS “That’s the takeaway, find that right time – and that right system – so you can be at your best.” –RM “I’m always looking for great real-world examples that will snap people out of the way they think about how they –air-quotes price – their work in an hourly billing way.” –JS “We create the systems that we need to get our businesses and our lives in order. –RM Related Links Wordpress Drip Gmail How to Measure Anything Calendly Twist Slack LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
James Clear - Atomic Habits
Author James Clear on getting remarkable results from making tiny changes to your habits. Guest Bio James Clear is an author, speaker, and entrepreneur. More than 400k people subscribe to James' newsletter on habits and performance. His work has been used by teams in the NFL, NBA, and MLB, as well as leaders of Fortune 500 companies. His new book "Atomic Habits, Tiny Changes, Remarkable Results" is available now. Quotable Quotes "Big goals make you feel bad about yourself."—JC "When you focus on the practice instead of the performance, you can enjoy the present moment and improve at the same time."—JC "I've found that goals are good for planning your progress and systems are good for actually making progress."—JC "What you do now is a mirror image of the type of person you believe that you are (either consciously or subconsciously)."—JC "You can't rely on being motivated. You have to become the type of person you want to be, and that starts with proving your new identity to yourself."—JC "Amateurs are the victims of their habits."—JC Related Links Atomic Habits: Tiny Changes, Remarkable Results James on CBS This Morning JamesClear.com This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened Forget About Setting Goals. Focus on This Instead. Identity-Based Habits: How to Actually Stick to Your Goals This Year LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
James Clear - Atomic Habits
Author James Clear on getting remarkable results from making tiny changes to your habits. Guest Bio James Clear is an author, speaker, and entrepreneur. More than 400k people subscribe to James' newsletter on habits and performance. His work has been used by teams in the NFL, NBA, and MLB, as well as leaders of Fortune 500 companies. His new book "Atomic Habits, Tiny Changes, Remarkable Results" is available now. Quotable Quotes "Big goals make you feel bad about yourself."—JC "When you focus on the practice instead of the performance, you can enjoy the present moment and improve at the same time."—JC "I've found that goals are good for planning your progress and systems are good for actually making progress."—JC "What you do now is a mirror image of the type of person you believe that you are (either consciously or subconsciously)."—JC "You can't rely on being motivated. You have to become the type of person you want to be, and that starts with proving your new identity to yourself."—JC "Amateurs are the victims of their habits."—JC Related Links Atomic Habits: Tiny Changes, Remarkable Results James on CBS This Morning JamesClear.com This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened Forget About Setting Goals. Focus on This Instead. Identity-Based Habits: How to Actually Stick to Your Goals This Year
Why Specialists Rule
Why should you specialize? Talking Points Nobody wants a unisex haircut People are often looking for a unique style, not a one-size-fits-all approach It may be best not to put your portfolio on your website Generalizing locks you into lower prices and more competition Specializing minimizes your competition Specializing leads to higher prices Even if you only appeal to a small subset of the market, you can charge a lot if you offer something that subset can’t get anywhere else You may gravitate toward a specialty over time depending on what is most profitable or what you enjoy doing the most Specializing can allow you to close on a higher percentage of sales because your clients are specifically seeking out your unique service Having a specialty means sometimes saying no to work that doesn’t fit within that specialty Quotable Quotes “When you don’t market to someone in particular, you’re marketing to everyone, and when you’re marketing to everyone you’re not marketing to anyone.” –JS “If I knew that I could get high-quality vision and feedback, I would spend a lot more.” –RM “You don’t really want options. You just want exactly what you want.” –JS “The fact that you have your own special sauce is fabulous. You’ve got to own that. You don’t want to look like anybody else, much less everybody else.” –RM Related Links Dribbble
Why Specialists Rule
Why should you specialize? Talking Points Nobody wants a unisex haircut People are often looking for a unique style, not a one-size-fits-all approach It may be best not to put your portfolio on your website Generalizing locks you into lower prices and more competition Specializing minimizes your competition Specializing leads to higher prices Even if you only appeal to a small subset of the market, you can charge a lot if you offer something that subset can’t get anywhere else You may gravitate toward a specialty over time depending on what is most profitable or what you enjoy doing the most Specializing can allow you to close on a higher percentage of sales because your clients are specifically seeking out your unique service Having a specialty means sometimes saying no to work that doesn’t fit within that specialty Quotable Quotes “When you don’t market to someone in particular, you’re marketing to everyone, and when you’re marketing to everyone you’re not marketing to anyone.” –JS “If I knew that I could get high-quality vision and feedback, I would spend a lot more.” –RM “You don’t really want options. You just want exactly what you want.” –JS “The fact that you have your own special sauce is fabulous. You’ve got to own that. You don’t want to look like anybody else, much less everybody else.” –RM Related Links Dribbble LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Top 10 Tools For Building Your Authority Business
Top 10 Tools for Building an Authority Business Which tools do you need to build an authority business? Talking Points Most authority businesses benefit from email marketing Email automation platforms have multiple useful features A contact system can help you keep track of leads, contacts, and clients Making physical notes with pen and paper is an alternative for people who don’t like digital to-do lists Communication tools for both client communications and team communications Payment platforms Accounting and bookkeeping Accepting credit cards is important for building trust Calendar management The sanity bucket Importance of setting boundaries Managing your email inbox Starting and ending calls on time Remember to move during the day Quotable Quotes “People do not mind getting good emails. They mind bad emails.” –JS “You really have to match this to how you work.” –RM “We’re professionals, we serve clients, we have this big idea we’re trying to spread and connect with people, we have to stay sane in the process.” –RM “Getting out of my email inbox solves a million problems.” --JS Related Links MailChimp Drip ConvertKit Salesforce Google Keep Evernote Remember the Milk Streak Pipedrive Zoom Skype Twist Slack Crowdcast Braintree Stripe FreshBooks PayPal SendOwl MoonClerk Calendly ScheduleOnce Sanebox LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Top 10 Tools For Building Your Authority Business
Top 10 Tools for Building an Authority Business Which tools do you need to build an authority business? Talking Points Most authority businesses benefit from email marketing Email automation platforms have multiple useful features A contact system can help you keep track of leads, contacts, and clients Making physical notes with pen and paper is an alternative for people who don’t like digital to-do lists Communication tools for both client communications and team communications Payment platforms Accounting and bookkeeping Accepting credit cards is important for building trust Calendar management The sanity bucket Importance of setting boundaries Managing your email inbox Starting and ending calls on time Remember to move during the day Quotable Quotes “People do not mind getting good emails. They mind bad emails.” –JS “You really have to match this to how you work.” –RM “We’re professionals, we serve clients, we have this big idea we’re trying to spread and connect with people, we have to stay sane in the process.” –RM “Getting out of my email inbox solves a million problems.” --JS Related Links MailChimp Drip ConvertKit Salesforce Google Keep Evernote Remember the Milk Streak Pipedrive Zoom Skype Twist Slack Crowdcast Braintree Stripe FreshBooks PayPal SendOwl MoonClerk Calendly ScheduleOnce Sanebox
How To Kick-Off A Successful Launch
There are a lot of things going on behind the scenes of a successful launch. What do you need to do to make sure launch day goes smoothly? Talking Points A launch is an integrated process that can be considered part of the product development Figure out how to structure the product Learn how to talk about the product in a way that will attract the interest of people who need it Keep potential clients and buyers updated and get their feedback Have a test group Focus on the mission, the goal, and the impact that you want to have Having a mailing list is an enormous asset Focusing on a central point helps you pick up momentum There’s an emotional investment in a launch. It’s about more than just the production of a product Quotable Quotes “Part of my mission here is to spread this concept of ditching hourly billing for something better.” –JS “That’s the problem with social media – it’s that at any time, Twitter or Facebook could ban you.” –RM “The more that you can focus, in a very real way, on your mission and your audience, the more likely it is that you’re going to have this kind of success with a launch.” –RM “If I tried to change what I was doing tomorrow, it would be impossible. I couldn’t.” –JS Related Links The Pricing Seminar The Marketing Seminar by Seth Godin