How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
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How To Kick-Off A Successful Launch
There are a lot of things going on behind the scenes of a successful launch. What do you need to do to make sure launch day goes smoothly? Talking Points A launch is an integrated process that can be considered part of the product development Figure out how to structure the product Learn how to talk about the product in a way that will attract the interest of people who need it Keep potential clients and buyers updated and get their feedback Have a test group Focus on the mission, the goal, and the impact that you want to have Having a mailing list is an enormous asset Focusing on a central point helps you pick up momentum There’s an emotional investment in a launch. It’s about more than just the production of a product Quotable Quotes “Part of my mission here is to spread this concept of ditching hourly billing for something better.” –JS “That’s the problem with social media – it’s that at any time, Twitter or Facebook could ban you.” –RM “The more that you can focus, in a very real way, on your mission and your audience, the more likely it is that you’re going to have this kind of success with a launch.” –RM “If I tried to change what I was doing tomorrow, it would be impossible. I couldn’t.” –JS Related Links The Pricing Seminar The Marketing Seminar by Seth Godin
Asking For Testimonials
Are you asking for testimonials as often as you should be? Learn how to make it easier. Talking Points Asking for feedback should be part of your process Ask clients what their biggest concern was before hiring you Testimonial feedback can help you learn how to serve clients better Even if you don’t use it as a testimonial, feedback can be used to update your website, service offerings, or FAQs When you ask for feedback frequently, you’ll start to notice patterns, and gain a better idea of what your clients value Ask clients what surprised them about working with you Ask clients what they would have wanted to be different about their experience The last question to ask clients is “would you recommend me? Why?” If you edit client testimonials, make sure to leave the client’s voice intact Asking for testimonials can be an antidote to imposter syndrome Clients are more likely to provide testimonials if you can ask questions that guide them through the process easily When you get compliments from clients in the normal course of your work, you can ask to use those phrases as testimonials Quotable Quotes “Even if you don’t ultimately publish the feedback that you get, it’s really important to get it.” –JS “The more you know, the better you’re going to be able to serve your next clients.” –RM “I hesitate to say always – I want to say always, though. It always surprises you.” –JS “The more you reflect what people really value about you, the more of those people you’re going to attract into your orbit.” –RM Related Links Building the Perfect Testimonial The Right Way to Ask for Testimonials Making Time for Creativity – The Four Essentials
Asking For Testimonials
Are you asking for testimonials as often as you should be? Learn how to make it easier. Talking Points Asking for feedback should be part of your process Ask clients what their biggest concern was before hiring you Testimonial feedback can help you learn how to serve clients better Even if you don’t use it as a testimonial, feedback can be used to update your website, service offerings, or FAQs When you ask for feedback frequently, you’ll start to notice patterns, and gain a better idea of what your clients value Ask clients what surprised them about working with you Ask clients what they would have wanted to be different about their experience The last question to ask clients is “would you recommend me? Why?” If you edit client testimonials, make sure to leave the client’s voice intact Asking for testimonials can be an antidote to imposter syndrome Clients are more likely to provide testimonials if you can ask questions that guide them through the process easily When you get compliments from clients in the normal course of your work, you can ask to use those phrases as testimonials Quotable Quotes “Even if you don’t ultimately publish the feedback that you get, it’s really important to get it.” –JS “The more you know, the better you’re going to be able to serve your next clients.” –RM “I hesitate to say always – I want to say always, though. It always surprises you.” –JS “The more you reflect what people really value about you, the more of those people you’re going to attract into your orbit.” –RM Related Links Building the Perfect Testimonial The Right Way to Ask for Testimonials Making Time for Creativity – The Four Essentials LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Staying Creative
How can you keep in touch with your creative process? Talking Points Focus on the objective, mission, or message Have a daily practice Avoid perfectionism Set a schedule Practice being creative Work on something that’s bigger than yourself Have a big idea or specialty to focus on Feedback from other people can help you generate ideas It’s OK to ignore certain kinds of feedback Have accountability outside of yourself If you get a streak going, you won’t want to break it Having a coach can help Quotable Quotes “It’s shocking how much more output you’ll get from a daily habit than even a weekly habit.” –JS “I help myself with my work as much as I help anybody else.” –RM “Creativity is not a solo act.” –RM “Not everybody’s on the same journey with you.” –JS Related Links Leonardo da Vinci by Walter Isaacson LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Staying Creative
How can you keep in touch with your creative process? Talking Points Focus on the objective, mission, or message Have a daily practice Avoid perfectionism Set a schedule Practice being creative Work on something that’s bigger than yourself Have a big idea or specialty to focus on Feedback from other people can help you generate ideas It’s OK to ignore certain kinds of feedback Have accountability outside of yourself If you get a streak going, you won’t want to break it Having a coach can help Quotable Quotes “It’s shocking how much more output you’ll get from a daily habit than even a weekly habit.” –JS “I help myself with my work as much as I help anybody else.” –RM “Creativity is not a solo act.” –RM “Not everybody’s on the same journey with you.” –JS Related Links Leonardo da Vinci by Walter Isaacson
Should You Start A Podcast?
Is podcasting the right path for you? Talking Points It helps to have a focus and a clear audience How podcasting and writing a book can go together How the interview format can be helpful for podcasters Podcasting as an income stream Complications of ads and sponsorships Podcasting as a way to build a network Things you need to get started in podcasting How to record voices on separate tracks Podcast editing tips and strategies Podcast hosting options Three phases of podcasting The importance of promoting your podcast How social media can help with podcast promotion Podcasting analytics Quotable Quotes “You don’t get speaker’s block when you’re talking to someone.” –JS “Really what you’re doing is listening to your guest – you’ve got your standard set of questions and you’re listening to where your guest goes with it. And you follow them.” –RM “Just as a listener...that sponsorship feel can be really negative.” –RM “I love having something to invite people to.” –JS Related Links Jill Konrath This American Life Rode Microphones MXL Microphones Quicktime Call recorder for Skype Zencastr Zoom Audacity Adobe Audition Reaper Podcast Motor Simplecast Castos Wordpress
Should You Start A Podcast?
Is podcasting the right path for you? Talking Points It helps to have a focus and a clear audience How podcasting and writing a book can go together How the interview format can be helpful for podcasters Podcasting as an income stream Complications of ads and sponsorships Podcasting as a way to build a network Things you need to get started in podcasting How to record voices on separate tracks Podcast editing tips and strategies Podcast hosting options Three phases of podcasting The importance of promoting your podcast How social media can help with podcast promotion Podcasting analytics Quotable Quotes “You don’t get speaker’s block when you’re talking to someone.” –JS “Really what you’re doing is listening to your guest – you’ve got your standard set of questions and you’re listening to where your guest goes with it. And you follow them.” –RM “Just as a listener...that sponsorship feel can be really negative.” –RM “I love having something to invite people to.” –JS Related Links Jill Konrath This American Life Rode Microphones MXL Microphones Quicktime Call recorder for Skype Zencastr Zoom Audacity Adobe Audition Reaper Podcast Motor Simplecast Castos Wordpress LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Selling More: Optimizing For Conversations
It's the most wonderful time of the year to initiate conversations with your network Talking Points How to revive dead deals The best communication channel for making connections Why outreach is both predictable and unpredictable The importance of genuine curiosity Networking for introverts Related Links Closing The Loop by Blair Enns LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Selling More: Optimizing For Conversations
It's the most wonderful time of the year to initiate conversations with your network Talking Points How to revive dead deals The best communication channel for making connections Why outreach is both predictable and unpredictable The importance of genuine curiosity Networking for introverts Related Links Closing The Loop by Blair Enns
Should You Use A VA To Grow Your Business?
##Talking Points One of the critical growth points consultants and authorities-in-the-making grapple with is when to hire outside help with your business. This week we discuss how to decide if you’re ready for a Virtual Assistant—and then dive into how to make it work. We cover how to decide what to offload, what kind of VA you need, how much to pay them and where to find them. ##Quotable Quotes -“If you’re beyond the start-up phase—or you’re in the start-up phase with money and a vision—chances are you can use the help of a savvy VA.”—RM -“You’re ready for a VA if you’re spending time on things you’re not good at or you don’t like to do and you could use that time PROFITABLY to grow your business.”—RM -“What things could you do…if you added another person to take it the next step?”—JS -“You want to hire someone who has experience and can take things off you. You want to feel relief, not annoyance.”—RM -“What could you have someone do—not just recurring tasks—but what could they do to add value to your clients?”—JS -“You have to get really clear about what you want to get done AND how you want to work.”—RM -“A good, experienced, savvy VA is going to look at your business—and they will see things you could do better.”—RM -“If you can find a way in your business to take the stressful pieces off you—and put them on somebody else who enjoys doing that (it’s their oyster), then do it.”—RM
Should You Use A VA To Grow Your Business?
##Talking Points One of the critical growth points consultants and authorities-in-the-making grapple with is when to hire outside help with your business. This week we discuss how to decide if you’re ready for a Virtual Assistant—and then dive into how to make it work. We cover how to decide what to offload, what kind of VA you need, how much to pay them and where to find them. ##Quotable Quotes -“If you’re beyond the start-up phase—or you’re in the start-up phase with money and a vision—chances are you can use the help of a savvy VA.”—RM -“You’re ready for a VA if you’re spending time on things you’re not good at or you don’t like to do and you could use that time PROFITABLY to grow your business.”—RM -“What things could you do…if you added another person to take it the next step?”—JS -“You want to hire someone who has experience and can take things off you. You want to feel relief, not annoyance.”—RM -“What could you have someone do—not just recurring tasks—but what could they do to add value to your clients?”—JS -“You have to get really clear about what you want to get done AND how you want to work.”—RM -“A good, experienced, savvy VA is going to look at your business—and they will see things you could do better.”—RM -“If you can find a way in your business to take the stressful pieces off you—and put them on somebody else who enjoys doing that (it’s their oyster), then do it.”—RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
The Wisdom Of Taking A Break
If you don't give yourself a break, who will? Talking Points Setting boundaries Examples of small, medium, and large breaks Identifying your "anchor habits/tasks" Reusing content to give yourself a break How our phones make taking a break difficult Quotable Quotes “I’m not a big fan of vacations.”—JS “We need a break from sitting on our butts using our brains.”—RM “Boredom is basically gone.”—JS “Both the mind and the body need breaks.”—RM “I’m not anti technology. I’m pro breaks.”—RM “It’s about exercising a different mental muscle, or emotional muscle, or muscle muscle.”—JS “If you don’t know what to do to recharge your batteries, experiment.”—RM “You have to give yourself breaks, because nobody is going to do it for you.”—RM “If you don’t do it, who’s going to?”—RM Related Links Three Month Vacation by Sean D’Souza Anchor Tasks by James Clear Inbox Pause Sanebox Why You Need A Content Inventory Ready Player One Why You Should Take A Social Media Sabbatical by Paul Jarvis
The Wisdom Of Taking A Break
If you don't give yourself a break, who will? Talking Points Setting boundaries Examples of small, medium, and large breaks Identifying your "anchor habits/tasks" Reusing content to give yourself a break How our phones make taking a break difficult Quotable Quotes “I’m not a big fan of vacations.”—JS “We need a break from sitting on our butts using our brains.”—RM “Boredom is basically gone.”—JS “Both the mind and the body need breaks.”—RM “I’m not anti technology. I’m pro breaks.”—RM “It’s about exercising a different mental muscle, or emotional muscle, or muscle muscle.”—JS “If you don’t know what to do to recharge your batteries, experiment.”—RM “You have to give yourself breaks, because nobody is going to do it for you.”—RM “If you don’t do it, who’s going to?”—RM Related Links Three Month Vacation by Sean D’Souza Anchor Tasks by James Clear Inbox Pause Sanebox Why You Need A Content Inventory Ready Player One Why You Should Take A Social Media Sabbatical by Paul Jarvis LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
What You Think You're Selling Ain't What Your Clients Are Buying
There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do. Talking Points How to find meaningful metrics Why your craft doesn't matter as much as you think Quotable Quotes “Are you taking your clients on the scenic route to nowhere?”—JS “Measure what your client values.”—RM “How can you hit a home run if you don’t know where the wall is?”—JS “There’s always something to measure. Otherwise, your clients wouldn’t know anything was wrong.”—JS “If you don’t think you can have a positive impact, you shouldn’t be proposing.”—RM “Consultants push back. Freelancers don’t.”—JS “Billing by the hour sets the expectation that you’re interchangeable.”—JS Related Links Jonathan’s Daily List LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
What You Think You're Selling Ain't What Your Clients Are Buying
There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do. Talking Points How to find meaningful metrics Why your craft doesn't matter as much as you think Quotable Quotes “Are you taking your clients on the scenic route to nowhere?”—JS “Measure what your client values.”—RM “How can you hit a home run if you don’t know where the wall is?”—JS “There’s always something to measure. Otherwise, your clients wouldn’t know anything was wrong.”—JS “If you don’t think you can have a positive impact, you shouldn’t be proposing.”—RM “Consultants push back. Freelancers don’t.”—JS “Billing by the hour sets the expectation that you’re interchangeable.”—JS Related Links Jonathan’s Daily List