How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
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Todd Tresidder - The Leverage Equation
Guest Todd Tresidder joins us to talk about generating wealth by creating leverage in your business. Talking Points How Todd came to start Financial Mentor Understanding compounding wealth 3 Primary asset classes How entrepreneurs and freelancers can use leverage Leveraging knowledge and experience Delegating tasks The freedom of having a structure The time leverage angle 10X exercises Scalability Managing risk by starting with just your time 6 types of leverage that are solutions to obstacles How people can get started with leverage Quotable Quotes “Through coaching I really learned how much there was that I still had to learn.” –TT “The beauty of this is you can literally separate your equity growth from your earnings capacity or your time.” –TT “The whole idea is that you look at everything you spend your time on as a failure of your business systems.” –TT “Leverage is how you build the scalable large win, and risk management is how you control the losses.” –TT Related Links: Todd Tresidder Financial Mentor The Leverage Equation Prefer to read? Here's an interactive audio transcript of the raw audio of the episode. LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Relationships Rule The World
Relationships are key to being in an authority business. Talking Points How relationships manifest between clients and consultants Different ways of connecting with people The network effect You may be surprised by how willing people are to talk if you approach them the right way How connecting with one type of person can potentially open up a whole new branch of connections Helping other people connect can help you build new relationships as well How to set up systems that help you connect with other people Quotable Quotes “I’m pretty promiscuous on LinkedIn.” –JS “Part of your relationship-building process has to fit with what you like, what you love to do.” –RM “With social media, you can just explode your results 100 times over. You create the equivalent on Twitter especially, of these virtual rooms, these virtual cocktail parties.” –RM “The more interesting people you’re connected with, I think, I just keep coming back to magic. It’s like magic. Magic happens.” —JS LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Relationships Rule The World
Relationships are key to being in an authority business. Talking Points How relationships manifest between clients and consultants Different ways of connecting with people The network effect You may be surprised by how willing people are to talk if you approach them the right way How connecting with one type of person can potentially open up a whole new branch of connections Helping other people connect can help you build new relationships as well How to set up systems that help you connect with other people Quotable Quotes “I’m pretty promiscuous on LinkedIn.” –JS “Part of your relationship-building process has to fit with what you like, what you love to do.” –RM “With social media, you can just explode your results 100 times over. You create the equivalent on Twitter especially, of these virtual rooms, these virtual cocktail parties.” –RM “The more interesting people you’re connected with, I think, I just keep coming back to magic. It’s like magic. Magic happens.” —JS
Deciding Whose Voice To Listen To
How do you decide whose voice to listen to? Talking Points How to develop filters that help decide who to listen to Figuring out where someone is coming from when they give feedback Responding to unwanted feedback When you should be open to new opinions Avoiding echo chambers When asking for feedback, make sure that you ask specific questions Giving graceful feedback The role of your spouse Quotable Quotes “Just because it’s something that we don’t want to hear doesn’t mean we can’t still be grateful that somebody felt the need to tell us.” –RM “Being able to communicate a complex idea to a whole bunch of different types of peoples from different cultures and different languages – it’s brutal.” –JS “It’s all in who you ask, how you ask, how likely you are to get the response that you want.” –RM “In my intake form for private coaching, I have two questions on there. Are you single, what’s your marital situation, and do you have any business partners. Because both of those things need special handling.” –JS Related Links Seth Godin
Deciding Whose Voice To Listen To
How do you decide whose voice to listen to? Talking Points How to develop filters that help decide who to listen to Figuring out where someone is coming from when they give feedback Responding to unwanted feedback When you should be open to new opinions Avoiding echo chambers When asking for feedback, make sure that you ask specific questions Giving graceful feedback The role of your spouse Quotable Quotes “Just because it’s something that we don’t want to hear doesn’t mean we can’t still be grateful that somebody felt the need to tell us.” –RM “Being able to communicate a complex idea to a whole bunch of different types of peoples from different cultures and different languages – it’s brutal.” –JS “It’s all in who you ask, how you ask, how likely you are to get the response that you want.” –RM “In my intake form for private coaching, I have two questions on there. Are you single, what’s your marital situation, and do you have any business partners. Because both of those things need special handling.” –JS Related Links Seth Godin LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Should You Build A Course?
Should you build a course? How do you get started? Talking Points Once you create a course, it’s really hard to change it later Formulate a big idea and know your audience for the project Writing or speaking can help you get feedback on your ideas and help you get them into shape before creating a course Look into your options for where to develop the course Shorter courses are easier to sell You probably don’t need to communicate everything you know about a subject in one course in order for it to be useful to others An outline can be a good way to get started on your course Optimize for ease of recording Live takes Keep editing to a minimum Transcripts and video players that allow people to listen at their own speeds are helpful for students Self-host or use a hosting service Quotable Quotes “I kind of go back to this all the time and it might be just my personal bias, but I feel like writing a lot is almost a necessary precursor.” –JS “I think maybe one of your questions should be, “where do I want to develop this course?”” –RM “Any whiff of perfectionism can spiral out of control very quickly.” –JS “If you’re at all a person who gets into detail, you may decide you really love doing the editing, and that may not be the highest, best use of your time.” –RM Related Links How to Kick off a Successful Launch LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Should You Build A Course?
Should you build a course? How do you get started? Talking Points Once you create a course, it’s really hard to change it later Formulate a big idea and know your audience for the project Writing or speaking can help you get feedback on your ideas and help you get them into shape before creating a course Look into your options for where to develop the course Shorter courses are easier to sell You probably don’t need to communicate everything you know about a subject in one course in order for it to be useful to others An outline can be a good way to get started on your course Optimize for ease of recording Live takes Keep editing to a minimum Transcripts and video players that allow people to listen at their own speeds are helpful for students Self-host or use a hosting service Quotable Quotes “I kind of go back to this all the time and it might be just my personal bias, but I feel like writing a lot is almost a necessary precursor.” –JS “I think maybe one of your questions should be, “where do I want to develop this course?”” –RM “Any whiff of perfectionism can spiral out of control very quickly.” –JS “If you’re at all a person who gets into detail, you may decide you really love doing the editing, and that may not be the highest, best use of your time.” –RM Related Links How to Kick off a Successful Launch
The Authority Mindset
Do you know how to develop an authority mindset? Talking Points An authority mindset includes wanting to help others who need your expertise The difference between an abundance mentality and a scarcity mentality Knowing when to say no Listening more than you speak Pricing mindset Courage and confidence The courage to specialize in a specific niche Putting yourself out there Having a thick skin Everything is content Quotable Quotes “I think the first rule is you want to help kindred spirits whenever you can.” –RM “Lighting somebody else’s candle from yours – you’re not losing anything.” –JS “I want to make it clear that adopting a service mentality does not mean that you become a doormat. To use the restaurant mentality – I’ve kicked plenty of people out of restaurants.” –JS “I think as you get out more and more and your name becomes known and you build a thriving business there actually can be an uptick in your fear, because now you’re not just starting out wondering where the next dollar is coming from. Now it’s coming in nicely, and you don’t want to rock that boat.” –RM Related Links Seth Godin
The Authority Mindset
Do you know how to develop an authority mindset? Talking Points An authority mindset includes wanting to help others who need your expertise The difference between an abundance mentality and a scarcity mentality Knowing when to say no Listening more than you speak Pricing mindset Courage and confidence The courage to specialize in a specific niche Putting yourself out there Having a thick skin Everything is content Quotable Quotes “I think the first rule is you want to help kindred spirits whenever you can.” –RM “Lighting somebody else’s candle from yours – you’re not losing anything.” –JS “I want to make it clear that adopting a service mentality does not mean that you become a doormat. To use the restaurant mentality – I’ve kicked plenty of people out of restaurants.” –JS “I think as you get out more and more and your name becomes known and you build a thriving business there actually can be an uptick in your fear, because now you’re not just starting out wondering where the next dollar is coming from. Now it’s coming in nicely, and you don’t want to rock that boat.” –RM Related Links Seth Godin LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Humane Selling
Why “selling” shouldn’t be a dirty word. Talking Points Despite the pushy salesperson stereotype, most things are not sold to consumers in pushy way You can sell without acting like a pushy salesperson Words like marketing or negotiating are often more palatable than selling Selling is necessary, because people won’t just show up to buy unless you put in the effort Reframing the concept of selling can help You can think of selling something that somebody needs as a mutual profit – both parties get something they want It’s important to involve the client in the process along the way Chemistry with a person matters in some types of sales Importance of having the right mindset Quotable Quotes “What that means to me, I think, if you think about it, is that 90% of the things that are sold to you are not done in this gross way.” –JS “What difference does it make, really, what you call it? It’s the activities that you do that are going to get the result that you want. –RM “If you don’t want to talk about marketing, if you don’t want to think about it like that, just go into the world and help as many people as you can.” –JS “When a consultant figures that out, it’s like a bell rings and you can’t unring it anymore. You can’t go back and work with somebody who doesn’t fit in your parameter of genius.” –RM Related Links Book Yourself Solid The Secret of Selling Anything LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Humane Selling
Why “selling” shouldn’t be a dirty word. Talking Points Despite the pushy salesperson stereotype, most things are not sold to consumers in pushy way You can sell without acting like a pushy salesperson Words like marketing or negotiating are often more palatable than selling Selling is necessary, because people won’t just show up to buy unless you put in the effort Reframing the concept of selling can help You can think of selling something that somebody needs as a mutual profit – both parties get something they want It’s important to involve the client in the process along the way Chemistry with a person matters in some types of sales Importance of having the right mindset Quotable Quotes “What that means to me, I think, if you think about it, is that 90% of the things that are sold to you are not done in this gross way.” –JS “What difference does it make, really, what you call it? It’s the activities that you do that are going to get the result that you want. –RM “If you don’t want to talk about marketing, if you don’t want to think about it like that, just go into the world and help as many people as you can.” –JS “When a consultant figures that out, it’s like a bell rings and you can’t unring it anymore. You can’t go back and work with somebody who doesn’t fit in your parameter of genius.” –RM Related Links Book Yourself Solid The Secret of Selling Anything
Speaker vs. Consultant
Where are you on the spectrum? Talking Points It’s important to clarify for yourself why you’re offering speaking services The difference between a speaker and a consultant who speaks How speaking provides challenges for the speaker The differences between subject matter expert speaking and inspirational speaking The overlap between speaking skills and consulting skills How to know which things to say yes to and what to say no to How speaking fits into your business model Finding a balance between performance and content Knowing what the audience needs to know and filtering out extraneous details Keeping track of your stories, findings, and observations Quotable Quotes “The expertise that I gained from doing client work is what I would base my talks on.” –JS “I like the give and take of an audience, because it tests you in really good ways.” –RM “Knowing where you fall – it’s a strategic decision. It’s going to decide what things you say no to, and it’s going to be saying no to a lot of things, and then you’re left over with the things you actually have time to do well.” –JS “It’s helpful to understand where you are right now, because that will tell you what you need to do, and most importantly, which things to say yes to and which things to run screaming from.” –RM Related Links David A. Fields Steal the Show by Michael Port Flawless Consulting by Peter Block
Speaker vs. Consultant
Where are you on the spectrum? Talking Points It’s important to clarify for yourself why you’re offering speaking services The difference between a speaker and a consultant who speaks How speaking provides challenges for the speaker The differences between subject matter expert speaking and inspirational speaking The overlap between speaking skills and consulting skills How to know which things to say yes to and what to say no to How speaking fits into your business model Finding a balance between performance and content Knowing what the audience needs to know and filtering out extraneous details Keeping track of your stories, findings, and observations Quotable Quotes “The expertise that I gained from doing client work is what I would base my talks on.” –JS “I like the give and take of an audience, because it tests you in really good ways.” –RM “Knowing where you fall – it’s a strategic decision. It’s going to decide what things you say no to, and it’s going to be saying no to a lot of things, and then you’re left over with the things you actually have time to do well.” –JS “It’s helpful to understand where you are right now, because that will tell you what you need to do, and most importantly, which things to say yes to and which things to run screaming from.” –RM Related Links David A. Fields Steal the Show by Michael Port Flawless Consulting by Peter Block LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Location (Mostly) Doesn't Matter
Does your location matter? Talking Points Building trust online Competing online means competing globally Translating the skills needed to work locally to the skills needed to work remotely Going to meet-ups and conferences The best platforms for approximating in-person interactions online Content marketing Using video and audio Quotable Quotes “Going from virtual to in-person or vice versa – I think those are skillsets and the translation to that is a process. You have to do it a little bit at a time.” –RM “Once you make the shift to operating on the internet, operating remotely, now all of a sudden, not only do you feel like you’ve got one hand tied behind your back, but also you’ve got way more competition.” –JS “Pick that platform, and then try to make it – when I say conversational, I mean experiential. So it feels like they’re working with you, however that is.” –RM “I would suggest, if you are the kind of person who is good in person, then maybe video is a good fit for you, or at least audio.” –JS LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Location (Mostly) Doesn't Matter
Does your location matter? Talking Points Building trust online Competing online means competing globally Translating the skills needed to work locally to the skills needed to work remotely Going to meet-ups and conferences The best platforms for approximating in-person interactions online Content marketing Using video and audio Quotable Quotes “Going from virtual to in-person or vice versa – I think those are skillsets and the translation to that is a process. You have to do it a little bit at a time.” –RM “Once you make the shift to operating on the internet, operating remotely, now all of a sudden, not only do you feel like you’ve got one hand tied behind your back, but also you’ve got way more competition.” –JS “Pick that platform, and then try to make it – when I say conversational, I mean experiential. So it feels like they’re working with you, however that is.” –RM “I would suggest, if you are the kind of person who is good in person, then maybe video is a good fit for you, or at least audio.” –JS