How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
Similar Podcasts
Libros para Emprendedores
En cada episodio se resume un libro de utilidad para emprendedores o para aquellos que quieran serlo algún día. Libros de negocios, marketing, ventas, inspiración, motivación, educación, gestión de personal, hablar en público, gestión económica, relaciones y networking. Un podcast de Luis Ramos, emprendedor, empresario y experto en Marca Personal.Con más de 40 millones de descargas, Libros para Emprendedores es el podcast de Negocios más escuchado del mundo. See acast.com/privacy for privacy and opt-out information.
Formación en Dermofarmacia
Bienvenido al canal formativo, a través de podcast, de la vocalía nacional de Dermofarmacia del Consejo General de Colegios Farmacéuticos.
Una iniciativa en la que se abordarán en profundidad los principales temas de interés y actuación del profesional farmacéutico en el campo de la dermofarmacia.
Únete al programa formativo en Dermofarmacia y déjanos en comentarios tus propuestas de temas.
Going Deep with Aaron Watson
The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
Defining Your Competition
How do you define your competition? Talking Points Why you need to define your competition Brand neighborhoods Communicating with competitors Being choosy about who you work with Empathizing with potential clients An authority versus_ the_ authority What you can learn from sales interviews Defining yourself as well as the competition Researching the competition Quotable Quotes “I think it’s important for authorities to understand who around you you should pay attention to.” –RM “I find that a lot of people who I work with have a really hard time defining their unique difference.” –JS “I don’t want to take somebody on that really should be with someone else, because it’s not going to go well.” –JS “You’ve gotta get really clear on your special sauce.” –RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Defining Your Competition
How do you define your competition? Talking Points Why you need to define your competition Brand neighborhoods Communicating with competitors Being choosy about who you work with Empathizing with potential clients An authority versus_ the_ authority What you can learn from sales interviews Defining yourself as well as the competition Researching the competition Quotable Quotes “I think it’s important for authorities to understand who around you you should pay attention to.” –RM “I find that a lot of people who I work with have a really hard time defining their unique difference.” –JS “I don’t want to take somebody on that really should be with someone else, because it’s not going to go well.” –JS “You’ve gotta get really clear on your special sauce.” –RM
Packaging Your Expertise (aka Put It In A Box)
The benefits of packaging up your expertise in novel ways. Talking Points The Lambda School Changes in Schwab’s financial planning model Value pricing Packaging your expertise Making your knowledge affordable to the people who you want to help Prioritizing money Connecting the dots for clients Diversifying your income stream Starting smaller at the beginning Knowing how your product can transform a business How past client testimonials can help you box your expertise Getting feedback before you’re ready to sell Quotable Quotes “You want the price of whatever you’re creating to reflect its value to your ideal user.” –RM “Sometimes money is more of a priority than a resource.” –JS “You can create a business model out of almost anything if you approach it as a business.” –RM “If you want to come at it from an expertise standpoint, the less me-focused it is, the easier it is for other people to connect the dots for you.” –JS Links The Lambda School Charles Schwab - new pricing model
Packaging Your Expertise (aka Put It In A Box)
The benefits of packaging up your expertise in novel ways. Talking Points The Lambda School Changes in Schwab’s financial planning model Value pricing Packaging your expertise Making your knowledge affordable to the people who you want to help Prioritizing money Connecting the dots for clients Diversifying your income stream Starting smaller at the beginning Knowing how your product can transform a business How past client testimonials can help you box your expertise Getting feedback before you’re ready to sell Quotable Quotes “You want the price of whatever you’re creating to reflect its value to your ideal user.” –RM “Sometimes money is more of a priority than a resource.” –JS “You can create a business model out of almost anything if you approach it as a business.” –RM “If you want to come at it from an expertise standpoint, the less me-focused it is, the easier it is for other people to connect the dots for you.” –JS Links The Lambda School Charles Schwab - new pricing model LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Building Trust
Do you know how to build trust? Talking Points Defining trust Pre-sale trust and post-sale trust Domain-specific trust How to project an image that elicits trust from the right kind of audience How consistency builds trust Why clarity is important Who should extend their trust first Building trust during sales calls Making an impression that inspires trust Designing a website that builds trust Making yourself easier to contact Creating a page on your website that answers some of the questions you get asked most frequently Writing the way that you talk Quotable Quotes “I feel like trust is just an implicit part of that relationship, and the more we can make it explicit, I think it’s easier.” –RM “If we trust first, then the other person has the opportunity to trust back.” –RM “I don’t even call it a sales call. I call it a sales interview, and it’s just like a job interview. It goes both ways.” –JS “Tell me if you have a customer service person and I’ll tell you whether or not you should have a chatbot.” –JS LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Building Trust
Do you know how to build trust? Talking Points Defining trust Pre-sale trust and post-sale trust Domain-specific trust How to project an image that elicits trust from the right kind of audience How consistency builds trust Why clarity is important Who should extend their trust first Building trust during sales calls Making an impression that inspires trust Designing a website that builds trust Making yourself easier to contact Creating a page on your website that answers some of the questions you get asked most frequently Writing the way that you talk Quotable Quotes “I feel like trust is just an implicit part of that relationship, and the more we can make it explicit, I think it’s easier.” –RM “If we trust first, then the other person has the opportunity to trust back.” –RM “I don’t even call it a sales call. I call it a sales interview, and it’s just like a job interview. It goes both ways.” –JS “Tell me if you have a customer service person and I’ll tell you whether or not you should have a chatbot.” –JS
When To Say Yes (Or No)
Do you know when to say yes – or no? Talking Points Mile markers for when you want to say yes or no Knowing the difference between opportunity and distraction Creating a strategy for choosing yes or no Conscious yes How saying yes to the wrong things can spiral Outsourcing when you need to say no Recognizing the kinds of people you want to say yes to Recognizing what is and isn’t a good fit The effect of maximizing productive yeses Quotable Quotes Without a strategy for your business, there’s no way to distinguish an opportunity from a distraction.” –JS “A 'Yes' can spiral into a whole bunch of unexpected work and distractions.” –JS “You don’t want a client nitpicking everything you’re doing.” –RM “It’s always easier to say yes to somebody who’s got a track record.” –RM Related Links Start With No by Jim Camp
When To Say Yes (Or No)
Do you know when to say yes – or no? Talking Points Mile markers for when you want to say yes or no Knowing the difference between opportunity and distraction Creating a strategy for choosing yes or no Conscious yes How saying yes to the wrong things can spiral Outsourcing when you need to say no Recognizing the kinds of people you want to say yes to Recognizing what is and isn’t a good fit The effect of maximizing productive yeses Quotable Quotes Without a strategy for your business, there’s no way to distinguish an opportunity from a distraction.” –JS “A 'Yes' can spiral into a whole bunch of unexpected work and distractions.” –JS “You don’t want a client nitpicking everything you’re doing.” –RM “It’s always easier to say yes to somebody who’s got a track record.” –RM Related Links Start With No by Jim Camp LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
How To Switch Your Niche
Do you want to switch your niche? Talking Points Pivoting from one niche to another Avoiding customer confusion Building credibility with a new audience Getting recognized in the new niche How to handle audiences that don’t mix Handling social media during a pivot How to manage your website during a pivot Whether you can leverage your existing audience Opportunities to leverage the old business Quotable Quotes “Looking back on it, it really didn’t take that long, but it (switching my niche) felt like it took a long time.” –JS “The more you are recognized for the first niche, the harder it is to transition to the second.” –RM “You have to find that way, not just for your own confidence but to build your future clients’ confidence in you.” –RM “You’re going to spin down the old business one way or the other. You’re either going to sell it or you’re going to let it peter out.” –JS
How To Switch Your Niche
Do you want to switch your niche? Talking Points Pivoting from one niche to another Avoiding customer confusion Building credibility with a new audience Getting recognized in the new niche How to handle audiences that don’t mix Handling social media during a pivot How to manage your website during a pivot Whether you can leverage your existing audience Opportunities to leverage the old business Quotable Quotes “Looking back on it, it really didn’t take that long, but it (switching my niche) felt like it took a long time.” –JS “The more you are recognized for the first niche, the harder it is to transition to the second.” –RM “You have to find that way, not just for your own confidence but to build your future clients’ confidence in you.” –RM “You’re going to spin down the old business one way or the other. You’re either going to sell it or you’re going to let it peter out.” –JS LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Positioning In 5 Words
Can you state your positioning in five words? Talking Points The single client need A minimum viable positioning statement Choosing a target market or ideal buyer that is specific enough Choosing the right language when describing what you do Describing outcomes that you know your clients will want Brand neighborhoods Getting new clients by focusing on a smaller segment Quotable Quotes “Basically, love and fear are the two main motivators with people.” –JS “I believe that the way you pick your specialty is you start with what you really love to do and for whom you love to do it.” –RM “The feeling is more important than the words to get you motivated and started and talking to people about what you do.” –RM “One thing you’ll always see is a huge list of really impressive clients that they’ve worked with. And that, to me, becomes the thing that attracts new clients.” –JS Related Links Todd Tresidder Financial Mentor LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Positioning In 5 Words
Can you state your positioning in five words? Talking Points The single client need A minimum viable positioning statement Choosing a target market or ideal buyer that is specific enough Choosing the right language when describing what you do Describing outcomes that you know your clients will want Brand neighborhoods Getting new clients by focusing on a smaller segment Quotable Quotes “Basically, love and fear are the two main motivators with people.” –JS “I believe that the way you pick your specialty is you start with what you really love to do and for whom you love to do it.” –RM “The feeling is more important than the words to get you motivated and started and talking to people about what you do.” –RM “One thing you’ll always see is a huge list of really impressive clients that they’ve worked with. And that, to me, becomes the thing that attracts new clients.” –JS Related Links Todd Tresidder Financial Mentor
Practical Leverage
What are some practical examples of leverage? Talking Points Using your time in a way that it’s most valuable Paying to have work done so that you can focus on more important things Not giving up the things you like doing that are beneficial Setting up a standard operating procedure How to leverage getting on more podcasts Knowing what to delegate Billable hours Writing down your operating procedures Quotable Quotes “Once you find someone that’s good – I don’t forget about it, but so many things happen now by magic.” –JS “When you’re working with another professional, you’re not saying “do this, do this, do this, do this, ” which is a little, kind of rote to me.” –RM “So, what are you doing that drives you insane? Chances are it’s not going to be the thing you’re really good at.” –RM “Even if you just write it down for yourself and then use it each time, you’re already ahead of the game.” –JS Related Links: Todd Tresidder Financial Mentor The Leverage Equation LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Practical Leverage
What are some practical examples of leverage? Talking Points Using your time in a way that it’s most valuable Paying to have work done so that you can focus on more important things Not giving up the things you like doing that are beneficial Setting up a standard operating procedure How to leverage getting on more podcasts Knowing what to delegate Billable hours Writing down your operating procedures Quotable Quotes “Once you find someone that’s good – I don’t forget about it, but so many things happen now by magic.” –JS “When you’re working with another professional, you’re not saying “do this, do this, do this, do this, ” which is a little, kind of rote to me.” –RM “So, what are you doing that drives you insane? Chances are it’s not going to be the thing you’re really good at.” –RM “Even if you just write it down for yourself and then use it each time, you’re already ahead of the game.” –JS Related Links: Todd Tresidder Financial Mentor The Leverage Equation
Todd Tresidder - The Leverage Equation
Guest Todd Tresidder joins us to talk about generating wealth by creating leverage in your business. Talking Points How Todd came to start Financial Mentor Understanding compounding wealth 3 Primary asset classes How entrepreneurs and freelancers can use leverage Leveraging knowledge and experience Delegating tasks The freedom of having a structure The time leverage angle 10X exercises Scalability Managing risk by starting with just your time 6 types of leverage that are solutions to obstacles How people can get started with leverage Quotable Quotes “Through coaching I really learned how much there was that I still had to learn.” –TT “The beauty of this is you can literally separate your equity growth from your earnings capacity or your time.” –TT “The whole idea is that you look at everything you spend your time on as a failure of your business systems.” –TT “Leverage is how you build the scalable large win, and risk management is how you control the losses.” –TT Related Links: Todd Tresidder Financial Mentor The Leverage Equation Prefer to read? Here's an interactive audio transcript of the raw audio of the episode.