Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
Similar Podcasts
Libros para Emprendedores
En cada episodio se resume un libro de utilidad para emprendedores o para aquellos que quieran serlo algún día. Libros de negocios, marketing, ventas, inspiración, motivación, educación, gestión de personal, hablar en público, gestión económica, relaciones y networking. Un podcast de Luis Ramos, emprendedor, empresario y experto en Marca Personal.Con más de 40 millones de descargas, Libros para Emprendedores es el podcast de Negocios más escuchado del mundo. See acast.com/privacy for privacy and opt-out information.
La Mente Creativa
Te enseño lo que voy aprendiendo al crear empresas y proyectos. Los fracasos y los éxitos, la historia REAL detrás de mis startups. Hablemos de creatividad, emprendimiento, tecnología, y conozcamos historias de vida de otros creadores. En vivo cada domingo a las 9 p.m., hora de Cuba, vía t.me/lugodev.
Going Deep with Aaron Watson
The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
Using Assessment Instruments in Your Firm
David and Blair explore the big topic of personality assessment tools that can help firms “get the right people on the bus.” Not Your Typical Personality Types →
Thoughts on Partnership
Blair and David dive into a discussion on ownership structures, looking at the results of a survey that David did recently about partnerships.
What Good Clients Are Really Looking For
Listeners on Twitter wanted to know what clients actually want from creative firms, so David makes a list based on his experience of what good clients want, while Blair's reaction is "who cares what clients want... all they wanted was a 'faster horse.'"
Mastering the Value Conversation
David gets Blair to expound on his statement that “the value conversation is where value pricing theory goes to die,” and how crucial that conversation is within the sales framework he lays out in his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour."
Defining Success for Creatives
David and Blair take a stab at answering the complicated question of what success looks like for each of them personally, as well as what it means for their clients.
Words That Make Us Wince
Blair and David try to wind each other up by going through a list of phrases they hear from their clients way too often.
Positioning Cheats
David is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they either aren't ready or don't believe in the idea of tight positioning. You’ll feel dirty.
Words We Try to Define
Expertise, selling, marketing, entrepreneurship, branding, positioning, and consultant. Blair and David do their best to come up with definitions for terms that they use regularly with clients.
The Business of Expertise - Part 3, Live from London
Blair revisits David's new book, "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" in front of a live audience in London, who get to ask their own questions.
Pricing Creativity
Blair talks about his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour," and the process it took to write it. David gets him to share three of the main rules laid out in the book that firms should apply in order to see significant increases in profit.
Planning for the New Year
David and Blair each share some goals that they have for their clients and themselves for the upcoming year, which turns into somewhat of a therapy session.
Valuing and Selling Your Firm
Blair and David discuss why, when, and how principals sell their firms, and Blair reveals he is skeptical about selling his own firm.
The Complexities of Commission Culture
David picks Blair's brain about new business compensation, and what principals need to consider in finding their firm's place on the spectrum between full commission and salary with no incentives.
The Role of Profit in a Creative Enterprise
Blair has some questions this week and David has answers. The topic is profit - what it is and the targets firms should be setting.
Mea Culpa
David offers to help Blair remember all the times he's been wrong over the past couple decades. Then Blair says he'll be happy to reveal all of the places he's wrong now but doesn't even know it yet.