How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
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Inventing Your Future
2:16—How you can look at the world right now and start thinking about (and even betting on) what’s coming.11:20—The impact of potential fundamental shifts on how you work.14:20—Why this can be a time to increase the “altitude” of what you discuss with your clients (and how to do it).17:12—A strategic way to look at the future and how it meshes with your talents and passions.24:15—Adopting a mindset that works even when bad things are happening around you.31:11—Identifying your ideal sweet-spot—where your target market overlaps with your talents and passions.33:45—Contingency plans to deal with the fear that comes with change.37:30—The industry doing inspirational re-invention we can all learn from.Quotables“In this one year it feels like we’ll get 10 years of movement on this thing (working remotely).”—JS“Being there for your clients as a sounding board is where you as a professional advisor can be helpful, valuable and rare.”—RM “Maybe this is a time to be moving up—increasing your altitude in involvement with your clients—talking about bigger picture things.“—JS “There’s an opportunity here to zig while everyone else is zagging.“—RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Social Media In Captivity
2:36—What’s happening right now with social media and how to reflect that back in your interactions.9:38—How to choose the right platforms for you and your message.14:09—Why Instagram is so engaging right now (and how to explore whether/how it will work for you).18:34—Joining the conversation that’s already happening in people’s heads.23:18—The core question to answer to be successful on social media, no matter what else is going on.27:09—How to create engagement in social media.36:00—How to put together a social media playbook to keep you focused and on target.QUOTABLES“If that’s where the people are…then I’m going to go flap my jaw there.”—JS “It’s about empathy—putting yourself in the heads of your clients right now…and then adopting that tone out on social media”—RM “Every single thing I post…I always think: what’s in it for the reader? How am I going to not waste their time?”—JS “People are going to remember this time. They might not remember exactly what we did, but they’ll remember if we were there or just slithered away.”—RM LINKSSocial Media Playbook LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Social Media In Captivity
2:36—What’s happening right now with social media and how to reflect that back in your interactions.9:38—How to choose the right platforms for you and your message.14:09—Why Instagram is so engaging right now (and how to explore whether/how it will work for you).18:34—Joining the conversation that’s already happening in people’s heads.23:18—The core question to answer to be successful on social media, no matter what else is going on.27:09—How to create engagement in social media.36:00—How to put together a social media playbook to keep you focused and on target.QUOTABLES“If that’s where the people are…then I’m going to go flap my jaw there.”—JS “It’s about empathy—putting yourself in the heads of your clients right now…and then adopting that tone out on social media”—RM “Every single thing I post…I always think: what’s in it for the reader? How am I going to not waste their time?”—JS “People are going to remember this time. They might not remember exactly what we did, but they’ll remember if we were there or just slithered away.”—RM LINKSSocial Media Playbook
Letting Go
Are you ready to let go?Talking PointsThe feeling of letting goRe-evaluating your choices amid the pandemicSpring cleaning different aspects of your lifeQuestioning whether you need all of the things you haveEmotional and mental letting goReframing your ideas and routinesCutting little anchors while bigger roots help to ground youGiving yourself an alternative dialogueDoing the things that you’ve been thinking aboutRelated Links:Your Money or Your LifeQuotable Quotes“When it really came down to it and I’m staring at four 7-foot trophies—do I really want these in the house?” –JS“How much better is it to do it not when your money changes, but when you change?” –RM“I generally prefer when I’m less anchored down.” –JS“It’s the idea that you can do things differently and that is good.” –RM
Letting Go
Are you ready to let go?Talking PointsThe feeling of letting goRe-evaluating your choices amid the pandemicSpring cleaning different aspects of your lifeQuestioning whether you need all of the things you haveEmotional and mental letting goReframing your ideas and routinesCutting little anchors while bigger roots help to ground youGiving yourself an alternative dialogueDoing the things that you’ve been thinking aboutRelated Links:Your Money or Your LifeQuotable Quotes“When it really came down to it and I’m staring at four 7-foot trophies—do I really want these in the house?” –JS“How much better is it to do it not when your money changes, but when you change?” –RM“I generally prefer when I’m less anchored down.” –JS“It’s the idea that you can do things differently and that is good.” –RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Constructing Your New Normal
Are you ready to construct your new normal?Talking PointsHow to prepare yourself for the recovery from this phaseTaking your own new normal and your clients’ new normal into accountRe-evaluating decisions and expensesGiving yourself permission for things to changeFinding new niches and opportunities through being helpfulQuestioning assumptionsMake time to really listen to what people are sayingAdapting to a catalystUsing your extra timeNot holding on too tightlyThe difference between worry and stressBeing more communicative during the quarantineSmoothing out the transition between your old normal and your new normalQuotable Quotes“I think it would be no surprise to hear that I think doing nothing right now is the absolute worst thing you could do.” –JS“I think there’s a part of this where you have to give yourself permission that things are going to change.” –RM“There’s a strong percentage of people who are taking this time to evolve.” –JS“The catalyst can get you started, but you have to adapt as you go, or the catalytic event doesn’t do you much good.” –RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Constructing Your New Normal
Are you ready to construct your new normal?Talking PointsHow to prepare yourself for the recovery from this phaseTaking your own new normal and your clients’ new normal into accountRe-evaluating decisions and expensesGiving yourself permission for things to changeFinding new niches and opportunities through being helpfulQuestioning assumptionsMake time to really listen to what people are sayingAdapting to a catalystUsing your extra timeNot holding on too tightlyThe difference between worry and stressBeing more communicative during the quarantineSmoothing out the transition between your old normal and your new normalQuotable Quotes“I think it would be no surprise to hear that I think doing nothing right now is the absolute worst thing you could do.” –JS“I think there’s a part of this where you have to give yourself permission that things are going to change.” –RM“There’s a strong percentage of people who are taking this time to evolve.” –JS“The catalyst can get you started, but you have to adapt as you go, or the catalytic event doesn’t do you much good.” –RM
Changing Habits
How are your habits changing?Talking PointsHow a change in routine can end up having an effect on your habitsHabits are about long-term goalsAnchor habitsTaking an inventory of daily habitsMaintaining a sense of control with self-controlHow personal routines can pay off in your businessHow bad habits emerge during uncertain timesBeing more conscious of bad habitsHabits that lead to a healthier businessThe difference between a routine and a rutOvercoming fearLook for opportunities to develop new creative habitsQuotable Quotes“The funny thing about habits is, it’s really easy to start bad ones, and it’s really hard to start good ones and stick with them.” –JS“If you’ve got an anchor habit that’s been interrupted by what’s been going on now, or something else that’s going on in your life, you have to find a way to get back the core pieces of that anchor habit.” –RM“We need to be emotionally healthy for our clients and for the people who depend on us.” –JS“I’ve actually found it relatively easy to stay on point because I already had those routines to begin with.” –RM
Changing Habits
How are your habits changing?Talking PointsHow a change in routine can end up having an effect on your habitsHabits are about long-term goalsAnchor habitsTaking an inventory of daily habitsMaintaining a sense of control with self-controlHow personal routines can pay off in your businessHow bad habits emerge during uncertain timesBeing more conscious of bad habitsHabits that lead to a healthier businessThe difference between a routine and a rutOvercoming fearLook for opportunities to develop new creative habitsQuotable Quotes“The funny thing about habits is, it’s really easy to start bad ones, and it’s really hard to start good ones and stick with them.” –JS“If you’ve got an anchor habit that’s been interrupted by what’s been going on now, or something else that’s going on in your life, you have to find a way to get back the core pieces of that anchor habit.” –RM“We need to be emotionally healthy for our clients and for the people who depend on us.” –JS“I’ve actually found it relatively easy to stay on point because I already had those routines to begin with.” –RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Charles Green - Building Trust in Trying Times
What can you do right now to build trust with your clients, buyers and audience?The Trust Equation to measure your trustworthinessHow to become more trustworthyWhy we and our clients are more emotional right nowWhat to do when you feel the desire to put your head in the sandHow to increase your intimacy with your clientsMaking generous offers (including risky gifts)What’s the “right” way to sell right now?Finding someone to helpDoing the next right thingMaking memories with your clientsLeading from our highest selvesQuotable Quotes“You need to pay attention to the fact that our emotional lives are front and center—raw edges, band aids ripped off—that needs to be acknowledged in our interactions with our clients.” –CG“This is a fantastic time to reach out and have a deep discussion with your clients—not only to give advice…but to connect.” –CG“Get over your damned self and pay attention to others’ freak out.” –CG“The way you generate short-term revenue is with long-term behavior.” –CGThe Trusted Advisor
Charles Green - Building Trust in Trying Times
What can you do right now to build trust with your clients, buyers and audience?The Trust Equation to measure your trustworthinessHow to become more trustworthyWhy we and our clients are more emotional right nowWhat to do when you feel the desire to put your head in the sandHow to increase your intimacy with your clientsMaking generous offers (including risky gifts)What’s the “right” way to sell right now?Finding someone to helpDoing the next right thingMaking memories with your clientsLeading from our highest selvesQuotable Quotes“You need to pay attention to the fact that our emotional lives are front and center—raw edges, band aids ripped off—that needs to be acknowledged in our interactions with our clients.” –CG“This is a fantastic time to reach out and have a deep discussion with your clients—not only to give advice…but to connect.” –CG“Get over your damned self and pay attention to others’ freak out.” –CG“The way you generate short-term revenue is with long-term behavior.” –CGThe Trusted Advisor LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Before You Cut Your Fees...
What you need to hear before you cut your fees.Talking PointsWhy you might be considering cutting your fees right nowWhy you should avoid making assumptions about your clients’ needs and financial standingHaving the conversation with your clientsAvoid making decisions out of fearChange is going to happen regardlessGetting clear about your valueProducts with the least personal investmentWhy free is better than cheapGroup coaching pricesAdding more value for your existing audienceGiving away video or audio vs. booksLive eventsSending out invoicesQuotable Quotes“If you have – especially for clients where you’ve got this tight one-on-one relationship – just have the conversation.” –JS“Blanket anything is pretty much not going to work.” –RM“Things change, and they keep moving forward. The pace of change is through the roof right now, but it’s normal, it’s just compressed.” –JS“If nothing else, this whole mess is an opportunity to get really clear about what you’re contributing to your clients' bottom line.” –RM
Before You Cut Your Fees...
What you need to hear before you cut your fees.Talking PointsWhy you might be considering cutting your fees right nowWhy you should avoid making assumptions about your clients’ needs and financial standingHaving the conversation with your clientsAvoid making decisions out of fearChange is going to happen regardlessGetting clear about your valueProducts with the least personal investmentWhy free is better than cheapGroup coaching pricesAdding more value for your existing audienceGiving away video or audio vs. booksLive eventsSending out invoicesQuotable Quotes“If you have – especially for clients where you’ve got this tight one-on-one relationship – just have the conversation.” –JS“Blanket anything is pretty much not going to work.” –RM“Things change, and they keep moving forward. The pace of change is through the roof right now, but it’s normal, it’s just compressed.” –JS“If nothing else, this whole mess is an opportunity to get really clear about what you’re contributing to your clients' bottom line.” –RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Your Implied Promise
What’s your implied promise to your market?Talking PointsA listener question from episode 100 (the Seth Godin episode)What your buyer is paying forLess tangible value-addsHow brand relates to trustThe “one-firm” firmMaintaining consistencyYour implied promiseMeeting client expectationsQuotable Quotes“The premium piece, the over and above part of the fee, is the part that they’re not paying for the advice. They’re paying for something else.” –JS “Trust is really key here, because that’s what brand really does—it’s building trust.” –RM“Standing apart from the crowd – there needs to be something different about you.” –JS“Everything you do—your actions, your stories, your visuals—should align with this implied promise you’ve made to your market.” –RM
Your Implied Promise
What’s your implied promise to your market?Talking PointsA listener question from episode 100 (the Seth Godin episode)What your buyer is paying forLess tangible value-addsHow brand relates to trustThe “one-firm” firmMaintaining consistencyYour implied promiseMeeting client expectationsQuotable Quotes“The premium piece, the over and above part of the fee, is the part that they’re not paying for the advice. They’re paying for something else.” –JS “Trust is really key here, because that’s what brand really does—it’s building trust.” –RM“Standing apart from the crowd – there needs to be something different about you.” –JS“Everything you do—your actions, your stories, your visuals—should align with this implied promise you’ve made to your market.” –RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter