How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
Similar Podcasts
Libros para Emprendedores
En cada episodio se resume un libro de utilidad para emprendedores o para aquellos que quieran serlo algún día. Libros de negocios, marketing, ventas, inspiración, motivación, educación, gestión de personal, hablar en público, gestión económica, relaciones y networking. Un podcast de Luis Ramos, emprendedor, empresario y experto en Marca Personal.Con más de 40 millones de descargas, Libros para Emprendedores es el podcast de Negocios más escuchado del mundo. See acast.com/privacy for privacy and opt-out information.
Formación en Dermofarmacia
Bienvenido al canal formativo, a través de podcast, de la vocalía nacional de Dermofarmacia del Consejo General de Colegios Farmacéuticos.
Una iniciativa en la que se abordarán en profundidad los principales temas de interés y actuación del profesional farmacéutico en el campo de la dermofarmacia.
Únete al programa formativo en Dermofarmacia y déjanos en comentarios tus propuestas de temas.
Going Deep with Aaron Watson
The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
Defining Scope
What is scope and when do you talk about it with your client?How to make it clear that you’re a consultant, not an order taker.Scoping with (and without) value pricing.The relationship between mastery, value and scoping.Shifting from doing full implementation to strategy and project oversight (hint: it starts in the scoping meeting).Quotables“Push it back to: what is the desired business outcome here or the transformation you’re looking for?”—JS “You can feel good about your services at a lot of different price points.” —RM “It’s super important to scope last and not go into the sales meeting assuming that you need to find a way to convince the client to pay you to do your thing.”—JS “We can all find a way to strip off the things that we really love and focus on just selling those.”—RM
Signs Your Message Isn't Working
Note: We're planning a special episode for #150 and you can have a chance to participate! Just record your question (QuickTime is great for this), send it to either of us and if it's chosen, we will play your question and answer it on the show.What to do when your audience growth stalls—or worse.How to shake things up when you’re out of content ideas—and discerning the difference between a dry spell and when you need to make real change.When someone keeps “beating” you—and you’re feeling like you’re in the shadow of a competitor. Hint: perception isn’t always reality.Dealing with a true revenue plateau—including how to decide which signs and metrics to pay attention to.What to do if your ideal prospects just don’t get what you’re selling or when they’re comparing you to the wrong options.Quotables“If you’re going on other podcasts or you’re doing livestreams with someone else and it’s just not moving the needle, then you have to start asking yourself: maybe my message needs to be refreshed or changed.”—JS “When you’re out of content ideas, you’ve to fill the well. And that isn’t fingers poised over your keyboard…you have to go do something else.” —RM“We all have our idols—the people we look up to. But that doesn’t mean our businesses and how we take our messages to market should look the same.”—RM“The way out of (prospects not getting it) is all about conversations—optimizing for conversations. Having as many conversations—virtual or otherwise—to see if people’s eyebrows go up or down.” —JS
Signs Your Message Isn't Working
Note: We're planning a special episode for #150 and you can have a chance to participate! Just record your question (QuickTime is great for this), send it to either of us and if it's chosen, we will play your question and answer it on the show.What to do when your audience growth stalls—or worse.How to shake things up when you’re out of content ideas—and discerning the difference between a dry spell and when you need to make real change.When someone keeps “beating” you—and you’re feeling like you’re in the shadow of a competitor. Hint: perception isn’t always reality.Dealing with a true revenue plateau—including how to decide which signs and metrics to pay attention to.What to do if your ideal prospects just don’t get what you’re selling or when they’re comparing you to the wrong options.Quotables“If you’re going on other podcasts or you’re doing livestreams with someone else and it’s just not moving the needle, then you have to start asking yourself: maybe my message needs to be refreshed or changed.”—JS “When you’re out of content ideas, you’ve to fill the well. And that isn’t fingers poised over your keyboard…you have to go do something else.” —RM“We all have our idols—the people we look up to. But that doesn’t mean our businesses and how we take our messages to market should look the same.”—RM“The way out of (prospects not getting it) is all about conversations—optimizing for conversations. Having as many conversations—virtual or otherwise—to see if people’s eyebrows go up or down.” —JS LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Seeing Differently with Kristin Smedley
Note: We're planning a special episode for #150 and you can have a chance to participate! Just record your question (QuickTime is great for this), send it to us and if it's chosen, we will play your question and answer it on the show. What happens when you get so attached to a specific outcome that you become blind to other possibilities?How to get to those epiphany moments that will open you up to experience a break-through.Building resilience by looking to your past experiences and applying your existing learning.How to find the tools, resources and role models to create extraordinary outcomes, even when the deck is stacked against you.Using serendipity to push your agenda forward (and the plus side of a coffee addiction).The benefits of getting engaged in your various communities across geographies.Quotables“It’s never a full 180 (pivot)—there are always whispers, signs, intuition leading up to that. ”—KS “I’m fueled by being in service to the world. So that’s what I do when I’m in one of those pits.”—KS“I was going to take those boys by the hands and guide them to the greatness that I knew they were destined for.”—KS “I learned to develop relationships—not just asking for, but giving first.”—KS Related LinksWebsiteThe BookTwitterInstagramFacebook
Knowing When To Innovate
How to think of innovation when we talk authority businesses.Warning signs it may be time for you to innovate.How to deal with and ride the wave of a sea change—in the world, technology, attitudes, your industry.Acting on the cues that it’s time to innovate.Incorporating innovation into your business model and routines.Quotables“Innovation is the opposite of resting on your laurels.”—JS“Part of innovation is you’re testing the premise you already have and you’re asking where could it be better—where could I improve this?”—RM“How does this create a new opportunity for my people that I could broadcast or share with them or some insight on what this makes possible for them?” —JS “It’s understanding what your value is and finding the market that will pay you for that.”—RM
Knowing When To Innovate
How to think of innovation when we talk authority businesses.Warning signs it may be time for you to innovate.How to deal with and ride the wave of a sea change—in the world, technology, attitudes, your industry.Acting on the cues that it’s time to innovate.Incorporating innovation into your business model and routines.Quotables“Innovation is the opposite of resting on your laurels.”—JS“Part of innovation is you’re testing the premise you already have and you’re asking where could it be better—where could I improve this?”—RM“How does this create a new opportunity for my people that I could broadcast or share with them or some insight on what this makes possible for them?” —JS “It’s understanding what your value is and finding the market that will pay you for that.”—RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Breaking Into A New Specialty
How to know when you’re ripe for starting a new specialty.Overcoming the challenges of changing your identity—how you see yourself in your business.Questions to ask yourself for clues to defining a new specialty direction.Recognizing when clients are actually pointing the way to a new specialty.How to tell a connected story to your buyers as you enter a new specialty.Quotables“The people that make the transition successfully are the ones that don’t get too attached to their role.”—RM “The first trick is being open to the identity shift.”—JS “The second hard thing is just recognizing the opportunity—even if you’re looking for it, it can be hard to identify.” —JS “The key is to connect the new thing that you’re doing to the old thing you did—in your mind and most importantly your buyer’s mind.”—RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Breaking Into A New Specialty
How to know when you’re ripe for starting a new specialty.Overcoming the challenges of changing your identity—how you see yourself in your business.Questions to ask yourself for clues to defining a new specialty direction.Recognizing when clients are actually pointing the way to a new specialty.How to tell a connected story to your buyers as you enter a new specialty.Quotables“The people that make the transition successfully are the ones that don’t get too attached to their role.”—RM “The first trick is being open to the identity shift.”—JS “The second hard thing is just recognizing the opportunity—even if you’re looking for it, it can be hard to identify.” —JS “The key is to connect the new thing that you’re doing to the old thing you did—in your mind and most importantly your buyer’s mind.”—RM
The 80/20 Rule
How to get clear right now on your 20%. Decreasing the friction (time, process, money) of any actions that don’t fall into your critical 20%.A handful of ideas to leverage your time on activities that will deliver 80% of your results.Identifying the actions that are not fun, not easy and don’t contribute to your 80%—so you can stop doing them (or hand them off).Why freeing up headspace to focus on your 20% can make you not only more productive, but happier.Quotables“It’s clear to me that writing is the thing.”—JS “When we’re talking about building authority, it’s pretty hard to do it without writing.”—RM “For me, webinars are the thing that has been super productive…it’s fun, it’s easy, people love ‘em and they end up on my mailing list”—JS “Social media is a distribution system for your content. It’s a way to get a broader distribution of your content and entice people to sign up for your list.”—RM
The 80/20 Rule
How to get clear right now on your 20%. Decreasing the friction (time, process, money) of any actions that don’t fall into your critical 20%.A handful of ideas to leverage your time on activities that will deliver 80% of your results.Identifying the actions that are not fun, not easy and don’t contribute to your 80%—so you can stop doing them (or hand them off).Why freeing up headspace to focus on your 20% can make you not only more productive, but happier.Quotables“It’s clear to me that writing is the thing.”—JS “When we’re talking about building authority, it’s pretty hard to do it without writing.”—RM “For me, webinars are the thing that has been super productive…it’s fun, it’s easy, people love ‘em and they end up on my mailing list”—JS “Social media is a distribution system for your content. It’s a way to get a broader distribution of your content and entice people to sign up for your list.”—RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Engaging A Community
The value of starting small, including carefully curating the initial members you invite to your community.Growing your tribe organically by tapping into existing members and setting a consistent tone.How building an engaged community can build your authority quickly.How to position yourself (and your ideas) inside a community to increase your chances of being successful.How to think about the time you spend building community (hint: we’re talking business development).Where you’ll get your value as a member or community creator and why fostering more connections is good for everyone.Quotables“Growing a community…is not tons of work. It’s just a little bit of gardening-type work where you go out and weed the garden, water it a little bit and come back every day.”—JS “A community can be a warming plate—how you keep your people in motion or warming up until they’re ready to work with you.”—RM “If you’re looking for community and can’t find it, maybe you need to start it.”—JS “Part of building or engaging in a community is finding your people.”—RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Engaging A Community
The value of starting small, including carefully curating the initial members you invite to your community.Growing your tribe organically by tapping into existing members and setting a consistent tone.How building an engaged community can build your authority quickly.How to position yourself (and your ideas) inside a community to increase your chances of being successful.How to think about the time you spend building community (hint: we’re talking business development).Where you’ll get your value as a member or community creator and why fostering more connections is good for everyone.Quotables“Growing a community…is not tons of work. It’s just a little bit of gardening-type work where you go out and weed the garden, water it a little bit and come back every day.”—JS “A community can be a warming plate—how you keep your people in motion or warming up until they’re ready to work with you.”—RM “If you’re looking for community and can’t find it, maybe you need to start it.”—JS “Part of building or engaging in a community is finding your people.”—RM
The Tyranny of Metrics
When nurturing what you already have is more important than trying to reach a specific metric. How setting extreme goals can work provided they operate as motivation vs. a source of disappointment.The difference between progress metrics and success metrics—and how to use them to understand the trends in your business.Using social media metrics in meaningful ways.The relationship between business maturity and metrics.How the interrelationship of your services and products can impact how you measure both tangibles and intangibles.Quotables“When your estimate is kind of far off the actual, it can be extremely demoralizing.”—JS “Social media makes it so easy to measure someone by how many followers they have—but that’s not what matters. What matters is how does it move the needle on what you’re doing?” RM “You want to look for clients with more business maturity rather than less business maturity. Start-ups don’t have anything to measure—they have no numbers so there’s nothing to move.”—JS “Look behind the surface level of metrics so that you allow them to show you how you’re doing, but also to feed you in ways that are positive.” RM
The Tyranny of Metrics
When nurturing what you already have is more important than trying to reach a specific metric. How setting extreme goals can work provided they operate as motivation vs. a source of disappointment.The difference between progress metrics and success metrics—and how to use them to understand the trends in your business.Using social media metrics in meaningful ways.The relationship between business maturity and metrics.How the interrelationship of your services and products can impact how you measure both tangibles and intangibles.Quotables“When your estimate is kind of far off the actual, it can be extremely demoralizing.”—JS “Social media makes it so easy to measure someone by how many followers they have—but that’s not what matters. What matters is how does it move the needle on what you’re doing?” RM “You want to look for clients with more business maturity rather than less business maturity. Start-ups don’t have anything to measure—they have no numbers so there’s nothing to move.”—JS “Look behind the surface level of metrics so that you allow them to show you how you’re doing, but also to feed you in ways that are positive.” RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
The Value Of Brand
Why the extremes get stronger during massive change and why you don’t want to be in the middle.The real value of your brand and the experiences you deliver (vs. what you might think they are).How price aligns with value and the bargaining power of the market leader.Deciding which experiences and outcomes you want to promote.The value of being the head or the tail—and why as an authority the head is way more attractive.Quotables“When the internet comes for your industry…the middle gets destroyed.”—JS “The impact of the pandemic and people working from home is just going to accelerate the virtual nature of work.”—RM “Be Amazon or Apple.”—JS“As an authority, you want to be the head or the tail. The more you niche, the more opportunities you’ll have to be at the head.” RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter