The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

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224 - Feelings are unreliable (Part 2) — with Chris Do

January 18, 2023 0:45:13 0.0 MB Downloads: 0

In part two of this series, we are joined again by Nidhi Tewari and Mo Ismail to continue our conversation about the role emotion plays in decision making. As a therapist, Nidhi points out the importance of processing and allowing yourself to feel strong emotions. Chris counters with the argument that emotions cloud the data, especially in business. Science then enters the chat to remind us that most decisions people make are rooted in emotion. So, should you listen to your heart or your mind. We think you should listen to this episode and decide for yourself. Learn more about your ad choices. Visit podcastchoices.com/adchoices

223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail

January 11, 2023 0:57:57 0.0 MB Downloads: 0

This two-part podcast episode features Chris Do, Nidhi Tewari, and Mo Ismail discussing the merits of whether to make decisions with your mind, your heart, or a little of both. In part one, Chris shares how he processes his feelings, how they affect his decisions, and why leading with rational thought is the best path forward. Chris also explains his own scale of karmic equity and shares stories about how he diverted from the path of logic when making business decisions and how those stories played out. Learn more about your ad choices. Visit podcastchoices.com/adchoices

222 - The art of PR — with Lucy Werner

January 04, 2023 1:05:24 0.0 MB Downloads: 0

Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody." This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself). Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and why you should think of yourself as a magazine. If you're considering hiring a PR agency or looking for meaningful ways to break into publications and trades, then listen to what Lucy Werner has to say. Learn more about your ad choices. Visit podcastchoices.com/adchoices

221 - Making sense of YouTube — with Benji Travis and Tom Ross

December 28, 2022 1:01:16 0.0 MB Downloads: 0

People love YouTube for a variety of reasons, but it's most popular use: search engine. Unsure how to cut that mango? Here are twelve videos that will teach you. But how do you become that coveted top search result? The best of the best mango-cutting videos, so to speak. The not-so-secret key to success on YouTube is understanding how it works. In this episode, Chris is joined by Tom Ross, CEO and co-founder of designcuts.com, and Benji Travis, a veteran YouTuber and influencer coach. If you haven't guessed already, this episode is all about YouTube. Specifically, how to find meaningful success on the platform. If you struggle with YouTube, aren't seeing the results you'd like, or are looking for a deeper understanding of how YouTube works, then grab your headphones and hit play on this episode. Sponsored by: Learn more about your ad choices. Visit podcastchoices.com/adchoices

220 - Trust your gut (Part 2) — with Chris Do

December 21, 2022 0:43:36 0.0 MB Downloads: 0

In part two of our conversation about making better business decisions we get to sit in on a live coaching session with Chris Do, Mo Ismail, and Nidhi Tewari. The group continues to discuss data-based decision-making versus following your instinct, the longterm effects of your choices, and why every business should set aside money for R&D. Sponsored by: Masterclass - https://www.masterclass.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices

219 - Trust your gut (Part 1) — with Chris Do

December 14, 2022 0:57:39 0.0 MB Downloads: 0

When you run a business, you earn the right to make any decision you want with it. You also accept the responsibility and outcome—good, bad, or otherwise. The choice is truly yours. But how do you know if you are making the right decision? Welcome to part one of our conversation about decision making in business. In this two part series, Chris Do talks with Mo Ismail and Nidhi Tewari about how to make objective decisions and when to trust your gut. They talk about pattern recognition, quick-thinking versus slow-thinking, and how to decipher the quality of the data you base a decision on. Sponsored by First Republic Bank - firstrepublic.com Learn more about your ad choices. Visit megaphone.fm/adchoices

218 - The 3 pillars of great content — with Dakota Robertson

December 07, 2022 1:11:48 0.0 MB Downloads: 0

Dakota Robertson is a professional ghostwriter. Businesses and influencers hire him to write tweets that go viral and amass an audience. And he is damn good at it. In this podcast episode, Dakota shares how he went from working as an electrician to becoming this invisible, content-writing hero for his clients. His ghostwriting business is so successful that he is turning down all new and potential clients. If you write copy or work in the content creation business, then do not sleep on this episode. Dakota and Chris discuss the three content pillars and share five actionable tips for writing better copy. Here's a quick example: use simple language and short sentences. Sponsored by First Republic Bank - https://firstrepublic.com Learn more about your ad choices. Visit megaphone.fm/adchoices

217 - What is self-confidence? — with Chris

November 30, 2022 1:22:00 0.0 MB Downloads: 0

What is the difference between self-esteem and self-confidence? And how do they affect who we are and what we believe we are capable of? In this candid conversation, Chris Do answers question from members of The Futur Pro Group. They tackle topics like supply and demand in the service industry, intrinsic beliefs versus extrinsic beliefs, and how to manage your self-talk. If you struggle with confidence or constantly chase external validation, then give this chat a list. Sponsored by: First Republic Bank - firstrepublic.com Ladder - ladderlife.com NordPass - nordpass.com/futur Learn more about your ad choices. Visit megaphone.fm/adchoices

216 - Business Q&A — with Chris D

November 23, 2022 1:24:32 0.0 MB Downloads: 0

In this special episode, Chris Do fields business questions and offers answers live and in real-time. Questions like: how do I raise my rates without losing clients, how do you measure creative impact, and what is the best way to price your service work? Chris is joined by several Futur Pro Group members including Drigo Tasca, Nidhi Tewari, and Anneli Hansson who also weigh in. If you run a creative service business then this episode will resonate with you. Get practical tips and valuable insights from Chris Do’s years of business experience. Sponsored by: Masterclass - https://www.masterclass.com/futur HolaBrief - https://holabrief.com/thefutur Learn more about your ad choices. Visit megaphone.fm/adchoices

215 - Change is inevitable — with Anneli Hansson

November 16, 2022 0:59:27 0.0 MB Downloads: 1

Adapt or die is the classic business mantra. To survive and thrive you must remain nimble and ready to pivot. To jump the curve, so to speak. If you could start your business all over again, what would you do differently? In this episode, The Futur CEO Chris Do and brand strategist Anneli Hansson discuss what the future holds for creative service businesses. How will technology like Ai and blockchain change how we run our businesses? What new opportunities will they provide? And how can you leverage these tools for your business? Sponsored by First Republic Bank - https://firstrepublic.com Learn more about your ad choices. Visit megaphone.fm/adchoices

214 - You are more than your job title — with Sarabeth Berk

November 09, 2022 1:03:39 0.0 MB Downloads: 3

Sarabeth Berk is a TEDx speaker and professional identity researcher. She is reshaping how we think about the workforce by shifting and expanding our definition of professional identity. What does that mean exactly? It means that you should not be limited to either/or titles (e.g. specialists vs. generalist). And that there is a third option: hybrid. But does that help or hurt your marketing efforts? Will potential clients and employers be intrigued or confused? In this episode, Sarabeth and Chris Do define and debate the merits of hybrid professional identities. Spoiler alert: Chris is not immediately sold on the idea. Sarabeth argues that what we do professionally is difficult to categorize into simply one box. Many of us find fulfillment and excel at the intersection of several disciplines. Just as our names are unique to us, our titles and what we do follow suit. However, the trick is knowing how to communicate that intersection clearly. If you struggle with the decision of specializing versus generalizing or find yourself living somewhere in the middle then you will enjoy this conversation. This episode is sponsored by by BetterHelp. Give online therapy a try at betterhelp.com/futur and get on your way to being your best self. Learn more about your ad choices. Visit megaphone.fm/adchoices

213 - Creativity is not magic — with Joey Cofone

November 02, 2022 0:59:32 0.0 MB Downloads: 0

Do you have to suffer to build character? We get philosophical in part two of our conversation with Baronfig founder and author Joey Cofone. He and Chris continue their discussion about The Laws of Creativity and delve into the role failure—and sometimes delusion—plays in the story of success. We like how Joey explains the concept of creativity: like a musical instrument, creativity is a practical trade that you can learn, develop, and improve over time. Learn more about your ad choices. Visit megaphone.fm/adchoices

212 - The Laws of Creativity — with Joey Cofone

October 26, 2022 0:55:24 0.0 MB Downloads: 0

Joey Cofone is the Founder and CEO of Baronfig, an award-winning designer and entrepreneur, and the newly minted author of The Laws of Creativity. If you have listened to our podcast long enough then you may have heard Joey’s voice before. Way back in episode 57. We are pleased to welcome him back to the show to share what he’s been working on for a long time: defining the laws of creativity. In part one of this conversation, Joey and Chris share some of their most poignant memories of creativity. They discuss the importance of remaining curious, following your instinct, and why what makes you weird also makes you wonderful. Sponsored by Masterclass - The Commercial Break - Learn more about your ad choices. Visit megaphone.fm/adchoices

211 - How to give and receive feedback — with Eric Moore

October 19, 2022 1:05:11 0.0 MB Downloads: 0

Criticism is easily given, but rarely appreciated. At some point we have all had to critique someone else’s work or be critiqued by a client, manager, or teacher. The experience can be emotionally rattling. In part four of our design thinking talk, Eric Moore and Chris Do discuss ways to improve how you give and receive critique. A key component of constructive criticism is having a shared criteria to review the work. During their conversation, Chris and Eric share memorable stories of critique from their experience as students, teachers, and professionals. Pro tip: grab a pen and paper before you listen to this one. You will want to take notes. Sponsored by First Republic Bank - https://firstrepublic.com HolaBrief - https://www.holabrief.com/thefutur Hookpoint - https://goingviral.pro Learn more about your ad choices. Visit megaphone.fm/adchoices

210 - Know your audience — with Eric Moore

October 12, 2022 1:10:18 0.0 MB Downloads: 0

Creative ideas are tough to sell. They start vague and, until fully realized, are malleable concepts prone to change. So how do you prove the value of an idea before it is created? With design thinking, of course. In part three of our design thinking conversation, Eric Moore joins Chris Do to discuss what is at the heart of this beloved concept: knowing your audience. You may hear design thinking referred to as human-centered design. That idea of designing with people in mind is what makes design thinking both a mindset and a framework. And the main ingredient is empathy. In this chat, Eric shares stories from his experience using design thinking at scale and working with enterprise-level SaaS companies. He also offers a free (no strings attached) gift that you can download from thedesignthinker.org. Sponsored by BetterHelp - https://betterhelp.com/futur Wix - https://wix.com/partners First Republic Bank - https://firstrepublic.com Learn more about your ad choices. Visit megaphone.fm/adchoices