The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

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209 - The 4 phases of Design Thinking — with Eric Moore

October 05, 2022 0:51:27 0.0 MB Downloads: 0

Now that we understand what design thinking is, it is time we learn how to use it. In part two of our design thinking discussion, app designer Deanna joins Eric and Chris to walk us through her practical application of the framework. We start by explaining the four phases of the design thinking process and follow Deanna’s story and design process for context. We also discuss how making empathy maps (and what they are), Eric’s cleverly named rose-thorn-bud concept, and where data analysis and confirmation bias come into play. Sponsored by First Republic Bank - https://firstrepublic.com HolaBrief - https://www.holabrief.com/thefutur Learn more about your ad choices. Visit megaphone.fm/adchoices

208 - What is Design Thinking? — with Eric Moore

September 28, 2022 0:55:26 0.0 MB Downloads: 0

Eric Moore is a communication strategist and champion of design thinking. In this episode, he and Chris debate an eyebrow-raising talk from Natasha Jen called Design Thinking Is Bullsh*t. For context, Natasha Jen is an acclaimed designer and partner at the renowned design studio, Pentagram. In her talk, Natasha criticizes the concept of design thinking, ultimately calling it B.S. But is that true? Is design thinking just a sticky note ladened buzzword, or is it woefully misunderstood? If you are unsure what design thinking is (and whether it is a tool worth learning), this episode is for you. Sponsored by BetterHelp - https://betterhelp.com/futur First Republic Bank - https://firstrepublic.com Learn more about your ad choices. Visit megaphone.fm/adchoices

207 - Your vibe attracts your tribe — with Anneli Hansson

September 21, 2022 1:13:20 0.0 MB Downloads: 0

The word authentic gets thrown around a lot, especially when describing brands. But what is an “authentic” brand? And why do some brands garner loyal customers while others do not? In this episode, Anneli and Chris discuss the traits of what they refer to as magnetic brands. That is, brands that customers prefer over others and that have true fans. If you are interested in branding, brand strategy, or trying to figure out how to bolster your brand, then give this conversation a listen. Sponsored by: Learn more about your ad choices. Visit megaphone.fm/adchoices

206 - The Art of Detachment Pt. 2 — with Anneli Hansson

September 14, 2022 0:50:33 0.0 MB Downloads: 0

In part two of our discussion about detachment, Chris and Anneli dive deeper—and more personally—into how practicing detachment benefits your life. It's easy to attach your value and identity to your work. But that attachment then often becomes the root of your unhappiness. If your work is undervalued or criticized, then you feel personally undervalued or criticized. In this conversation, Chris shares his steps to practice meaningful detachment and explains key concepts that he follows. If you struggle with criticism, perfectionism, or taking ownership of your response in a situation, this episode might help. Learn more about your ad choices. Visit megaphone.fm/adchoices

205 - The Art of Detachment Pt. 1 — with Anneli Hansson

September 07, 2022 0:42:12 0.0 MB Downloads: 0

If you’ve listened to the podcast long enough (or watched enough videos), you will have heard the joke about Chris being a robot. That is to say; he always keeps his cool. But how does he do it? How does Chris regulate his emotions so well? Especially in the face of aggressive internet criticism. In part one of this two-part episode, Chris and Anneli discuss the art of detachment. By definition, detachment means being free from bias or prejudice. And that is key to Chris’s ability to remain objective. Sponsored by Wix - https://wix.com/partners Learn more about your ad choices. Visit megaphone.fm/adchoices

204 - Put something on the line — with Sean Cannell

August 31, 2022 1:15:53 0.0 MB Downloads: 0

Sean Cannell is a YouTuber, international speaker, and the founder of ThinkMedia. His mission: help entrepreneurs build their influence and go full-time doing what they love through the power of online video. In 2022, Sean took a huge risk by throwing a live personal branding event in Las Vegas, NV. He booked guest speakers like Gary Vaynerchuk, Alex Hormozi, and Vanessa Lau, which put tremendous pressure on his team. Pressure to make this event memorable for guests and profitable for his business. Fortunately, it worked out for the best, but not without making a few mistakes. In this unique conversation, Sean shares why he hosted an event of this magnitude and what he learned from the experience. He and Chris talk about event marketing strategy, booking high-profile guests, and the value of putting yourself in a challenging situation. Sponsored by: Gusto - https://gusto.com/futur Learn more about your ad choices. Visit megaphone.fm/adchoices

203 - Prototyping yourself — with Kate Pincott

August 24, 2022 1:07:49 0.0 MB Downloads: 0

Kate Pincott is a product designer, design coach, and CEO/founder of Remote Design Coaching. Her mission: reconnect designers to their intuition and creativity. At the peak of her tech-design career, Kate burned out. She had been running at full speed in shoes that did not fit. But instead of taking a sabbatical or falling into distraction, she made an interesting choice. Kate took what worked (and what she had become quite good at) in product design and applied it to her life. She started prototyping herself. Think of it as taking incremental steps toward improving your life. For Kate, step one was simply working outdoors in nature. In this candid chat, Kate shares her process for prototyping herself and offers guidance about how you can reconnect with your body, mind, and intuition. It is a fascinating framework. Kate even coaches Chris during their conversation, so you can see how her coaching process works in real-time. Sponsored by: Learn more about your ad choices. Visit megaphone.fm/adchoices

202 - Making a marketing strategy from scratch — with Joana Galvao

August 17, 2022 1:08:18 0.0 MB Downloads: 0

Joana Galvao is the founder of award-winning branding and web design agency GiF Design Studios. She is also on a personal mission to help fellow creative service providers stay booked solid. In this special episode, Joana takes us through her entire marketing funnel. You will hear how it developed and how she automates nearly everything to maximize efficiency. Joana’s marketing process worked so well that she took four months of maternity leave and did not check her email once. If that doesn’t impress you, we don’t know what will. Better yet, Joana was kind enough to share this process as a free download to The Futur Podcast listeners. Download the document and follow along as you listen (or save it for later). Sponsored by Learn more about your ad choices. Visit megaphone.fm/adchoices

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201 - How to make content that goes viral — with Brendan Kane

August 10, 2022 1:15:24 0.0 MB Downloads: 0

Brendan Kane is a bestselling author and influential marketing advisor to celebrities, pro athletes, and major brands. He’s helped clients like Taylor Swift, Paramount Studios, Vice, and IKEA make content that consistently goes viral. Despite how it may feel, the algorithms are not working against you. They are one of the keys to making viral content. In this episode, Brendan walks us through his process for creating quality content that appeals to a broad audience and makes our algorithmic adversaries happy. Want to know the secret to social media success? Effective storytelling. The best content comes from stories that resonate with people on many levels. According to Brendan, there are six different ways people perceive content. We can use that information to tell better stories with context that matters to our prospective audience. Brendan also dispels myths and outdated advice for how to “beat” the algorithm. For instance, unleashing a consistent torrent of content will not yield better engagement results because crappy content is still crappy. If you want to improve your content, be more strategic with social media, and connect with a wide range of people, listen closely to this episode. Sponsored by Gusto - https://gusto.com/futur Wix - https://wix.com/partners Learn more about your ad choices. Visit megaphone.fm/adchoices

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200 - Making sense of data — with Neil Hoyne

August 03, 2022 1:03:05 0.0 MB Downloads: 0

Neil Hoyne is an author, researcher, and marketing executive working at Google as Chief Measurement Strategist. He is also a senior fellow at The Wharton School and an advisor for Capital G. Neil specializes in building strong customer relationships by analyzing data like customer lifetime value (CLV) and consumer psychology. In this informative conversation, Neil and Chris discuss the power and pitfalls of relying on data to make business decisions. They start by defining what “data-driven” means and how awkward current marketing tactics are when you think about it. It’s easy to get caught up in data analytics, which is why we like Neil’s advice: you don’t have to be the best; you simply need to be better than the alternatives. If you are confused by your customer data, this episode will help dispel some of that analytical haze. Sponsored by Peloton - https://onepeloton.com/app Learn more about your ad choices. Visit megaphone.fm/adchoices

199 - From Gangster to CEO — with Ryan Blair

July 27, 2022 1:06:18 0.0 MB Downloads: 0

Ryan Blair is an entrepreneur, author, philanthropist, and most importantly, a dad. He is the founder and CEO of Alter Call, a multi-faith spiritual community that helps people accelerate personal transformation. Alter Call members value living a life of service and measurable impact. But before the philanthropy and fatherhood, Ryan had a very different life. After surviving an abusive childhood living in poverty, Ryan’s ability to adapt led him to join a gang. Though he thrived as an illegal entrepreneur, the lifestyle was taxing and dangerous. Miraculously, Ryan was able to leave that life and transition into legitimate entrepreneurship. And through hard work, sacrifice, and perseverance, he built a successful life for himself as a CEO several times over. Ryan lived that luxurious life, pleasurable vices and all until he couldn’t any longer. In this special episode, Ryan shares his incredible story and offers guidance for finding your way out of the wilderness and into a better life. Sponsored by Learn more about your ad choices. Visit megaphone.fm/adchoices

198 - Navigating the Creative Industry — with Susana Chen

July 20, 2022 0:52:12 0.0 MB Downloads: 0

Susana Chen is the founder of the Asian Creative Foundation (ACF). ACF is a community organization that helps entry-level creatives find opportunities, navigate their career paths, and help make the creative industry a more inclusive place. Roles get flipped in this episode. In this conversation, Susana interviews Chris for an ACF-hosted virtual event called Asian Creative Festival. And they cover a lot of ground. Like what inspired The Futur’s mission to teach 1 billion people, how Chris manages stress and the story of how Chris first learned about graphic design. The two also discuss an important and divisive topic: design school. If you’re new to the creative industry (or considering joining it), then you’ll enjoy this conversation. And if you’re not so new to it all, don’t fret. Chris offers advice for you too. Sponsored by Learn more about your ad choices. Visit megaphone.fm/adchoices

197 - Build Your Personal Brand — with Daniel Priestley

July 13, 2022 1:21:15 0.0 MB Downloads: 0

Daniel Priestley is an entrepreneur (several times over), but you may know him best from his book Key Person of Influence. Over the last decade, Daniel noticed a trend in successful businesses: visible (and often outspoken) leadership. Steve Jobs. Richard Branson. Elon Musk. These CEOs leveraged technology to wield influence and change how we think about the world and their products. In short, we buy into the people behind the business before we buy from the business. You may not aspire to be the next Elon Musk, but you can apply the same approach and hasten the growth of your own small business. In this episode, Daniel and Chris discuss the benefits of being a person of influence and study the five common things you need to do to become one. But before you start that process, ask yourself this: what kind of dent do you want to make in the universe? Sponsored by Learn more about your ad choices. Visit megaphone.fm/adchoices

196 - Self Sabotage Part 3 — with Chris Do

July 06, 2022 0:47:58 0.0 MB Downloads: 0

In the final episode of our series on self-sabotage, we pick up where the conversation between Nidhi and Chris left off. If you missed the first two episodes, we suggest you go back and listen to those first. At this point in the story, Chris is betting his future (and the future of his staff) on pivoting into a new teaching venture then called The Skool. But to do that, he must abandon his design agency. Everywhere Chris looks, he sees doubt. Doubt from internal management, creative teams, and even his business coach. At the time, that doubt seemed reasonable. Why leave a business earning $4 million annually in favor of something that generated a mere $10K the previous year? What everyone didn’t know was that Chris had a plan. And a quantifiable vision of what success looked like for The Futur. Sponsored by BetterHelp - https://betterhelp.com/futur Wix - https://wix.com/partners Learn more about your ad choices. Visit megaphone.fm/adchoices

195 - Self Sabotage Part 2 — with Chris Do

June 29, 2022 0:49:38 0.0 MB Downloads: 0

In part two of our three-part series on self-sabotage, Nidhi speaks with Chris about his decision to abandon Blind and start The Futur. Blind was Chris’s branding and design agency. He started it in 1995 primarily as a motion design studio. The company focused on creating design-focused video work like commercials and branded content. But after two decades of growth, Chris noticed a decline in work. He saw the inevitable writing on the wall and had to make a decision: stay the course or pivot. In this episode, Chris talks about how he made this life-changing decision. What he was thinking, feeling, and the uphill battle he fought to create what we know today as The Futur. Sponsored by Feedback Loop - https://go.feedbackloop.com/chris Dragon Ball Z - https://www.bandainamcoent.com/games/dragon-ball-z-kakarot Gusto - https://gusto.com/futur Learn more about your ad choices. Visit megaphone.fm/adchoices