Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.
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287- The Nut Behind the Wheel
In the past fifty years, the car crash death rate has dropped by nearly 80 percent in the United States. And one of the reasons for that drop has to do with the “accident report forms” that police officers fill out when they respond to a wreck. Officers use these forms to document the weather conditions, to draw a diagram of the accident, and to identify the collision’s “primary cause.” All that information gathered on the side of the road goes from the accident report form into a federal database: the Fatality Analysis Reporting System. Car companies, safety advocates, and regulators comb through this data constantly, looking for patterns that help them understand how and why people die in car wrecks. In turn, this information helps designers and engineers create safer vehicles and roadways. The data informs all kinds of design decisions around car safety — everything from speed limits to mandatory seat belts. But this culture of heavily regulated, data-driven, auto-safety engineering did not always exist. In fact, for decades, automakers tried to keep data about car wrecks to themselves. They not only resisted making cars safer, they argued the very idea of a “safe car” was impossible. The Nut Behind the Wheel
286- A 700-Foot Mountain of Whipped Cream
While the 1960s shift in print and TV advertising has been heavily documented and mythologized by Mad Men, Madison Avenue’s radiophonic collision with the counterculture is less well known. A radio advertising producer, writer, and composer, Clive Desmond takes listeners on a highly subjective journey through one narrow, eccentric, corridor of radio advertising. Here, he has rescued beautiful forgotten nuggets of radio history and delicately arranged them into a glittering associative chain—a constellation of jingles and spots that somehow all add up to more. A version of episode was originally featured on The Organist, a bi-weekly experimental arts-and-culture program from McSweeney's and KCRW. A 700-Foot Mountain of Whipped Cream
285- Money Makers
For a long time, anti-counterfeiting laws made it illegal to show US currency in movies. Now you can show real money, but fake money is often preferred. Creating fake money that doesn’t break the law, but looks real enough for film, is a tough design challenge. Money Makers
284- Hero Props: Graphic Design in Film & Television
When a new movie comes out, most of the praise goes to the director and the lead actors, but there are so many other people involved in a film, and a lot of them are designers. There are costume designers and set designers, but also graphic designers working behind the scenes on every single graphic object that you might need in a film. It’s Annie Atkins’s job to design them. Hero Props
283- Dollhouses of St. Louis
Back in the 1950s, St. Louis was segregated and The Ville was one of the only African-American neighborhoods in the city. The community was prosperous. Black-owned businesses thrived and the neighborhood was filled with the lovely, ornate brick homes the city has become famous for. But driving around The Ville today, the neighborhood looks very different. Some buildings are simply rundown or abandoned, but others are missing large chunks entirely. Walls have disappeared. The bricks are gone. "We call them dollhouses," says local Alderman Samuel Moore, "because you can look inside of them." People have been stealing the bricks. Dollhouses of St. Louis Support Radiotopia
282- Oyster-tecture
New York was built at the mouth of the Hudson River, and that fertile estuary environment was filled with all kinds of marine life. But one creature in particular shaped the landscape: the oyster. It is estimated that trillions of oysters once surrounded New York City, filtering bacteria and acting as a natural buffer against storm surges. Over time, pollution and other environmental changes killed off that oyster population. But a group of landscape architects are designing artificial oyster reefs to help protect the city and foster a better relationship between the natural and built environment along this coastal edge. Oyster-tecture Support Radiotopia
281- La Sagrada Familia
There are a lot of Gothic churches in Spain, but this one is different. It doesn’t look like a Gothic cathedral. It looks organic, like it was built out of bones or sand. But there’s another thing that sets it apart from your average old Gothic cathedral: it isn’t actually old. Gaudí wasn’t able to build very much of his famous church before he died in 1926. Most of it has been built in the last 40 years, and it still isn’t finished. Which means that architects have had to figure out, and still are figuring out, how Gaudí wanted the church to be built La Sagrada Familia
280- Half Measures
The United States is one of just a handful of countries that that isn’t officially metric. Instead, Americans measure things our own way, in units that are basically inscrutable to non-Americans, nearly all of whom have been brought up in an all-metric environment. Most of the world uses meters, liters, and kilograms, not yards, gallons, and pounds. With so many industries and people crossing borders with so much fluidity, why has the U.S. not fully committed to the system the rest of the world uses? The answer is complicated. Half Measures
279- The Containment Plan
It’s hard to overstate the vastness of the Skid Row neighborhood in Los Angeles. It spans roughly 50 blocks, which is about a fifth of the entire downtown area of Los Angeles. It’s very clear when you’ve entered Skid Row. The sidewalks are mostly occupied by makeshift homes. A dizzying array of tarps and tents stretch out for blocks, improvised living structures sitting side by side. The edge of Skid Row is clearly defined and it wasn’t drawn by accident. It’s the result of a very specific plan to keep homeless people on one side and development on the other. And, perhaps surprisingly to outsiders: it’s a plan that Skid Row residents and their allies actually designed and fought for. The Containment Plan
278- The Athletic Brassiere
Among the most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. But their breasts presented an obstacle. Bouncing breasts hurt, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a contraption to keep things in place. This featured story was produced by Phoebe Flanigan and edited by Peter Frick-Wright, with music by Robbie Carver and Dennis Funk. XX Factor: How the Sports Bra Changed History was originally aired on the Outside podcast, a production of Outside Magazine and PRX. The Athletic Brassiere
277- Ponte City Tower
Ponte City Tower, the brutalist cylindrical high-rise that towers over Johannesburg, has gone from a symbol of white opulence to something far more complicated. It’s gone through very hard times, but also it’s hopeful. It’s a microcosm of the South Africa’s history, but it’s also a place that moves on. And to this day, this strange concrete tube at the center of Johannesburg’s skyline continues to play the same role for newcomers that it has for decades: serving as the diverse entry point to the city. Ponte City Tower
276- The Finnish Experiment
Around the world, there is a lot of buzz around the idea of universal basic income (also known as “unconditional basic income” or UBI). It can take different forms or vary in the details, but in essence: UBI is the idea a government would pay all citizens, employed or not, a flat monthly sum to cover basic needs. This funding would come with no strings attached or special conditions, which would remove any potential stigma associated with receiving it. In short: it would be free money. There’s been a lot of recent excitement around the idea, especially after an experiment launched by the Finnish government started in early 2017. It has the public and the media wondering: how will recipients react to getting this unconditional source of income. The Finnish Experiment
275- Coal Hogs Work Safe
Coal miner stickers started out as little advertisements that the manufacturers of mining equipment handed out. Even before the late 1960s, when mining safety laws started requiring reflective materials underground, miners used those stickers to stay visible to each other in the dark mines. As time passed, the stickers evolved. They became more personal and started to tell miners’ stories. And the mine companies themselves started printing stickers for their workers. Stickers went from simple ads to signifying an identity. And as their role changed, stickers also came to serve as a kind of currency among miners. Coal Hogs Work Safe
274- The Age of the Algorithm
Computer algorithms now shape our world in profound and mostly invisible ways. They predict if we’ll be valuable customers and whether we’re likely to repay a loan. They filter what we see on social media, sort through resumes, and evaluate job performance. They inform prison sentences and monitor our health. Most of these algorithms have been created with good intentions. The goal is to replace subjective judgments with objective measurements. But it doesn’t always work out like that. “I don’t think mathematical models are inherently evil — I think it’s the way they’re used that are evil,” says mathematician Cathy O’Neil, author of the book Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy. She has studied number theory, worked as a data scientist at start-ups, and built predictive algorithms for various private enterprises. Through her work, she’s become critical about the influence of poorly-designed algorithms. The Age of the Algorithm
273- Notes on an Imagined Plaque
Monuments don’t just appear in the wake of someone’s death — they are erected for reasons specific to a time and place. In 1905, one such memorial was put up in downtown Memphis, Tennessee, to commemorate Nathan Bedford Forrest, who had died in 1877. This week, we feature the story of an imagined plaque that could accompany this statue of Nathan Bedford Forrest. Nate DiMeo originally produced this story for his show The Memory Palace under the title: Notes on an Imagined Plaque to be Added to the Statue of General Nathan Bedford Forrest, Upon Hearing that the Memphis City Council has Voted to Move it and the Exhumed Remains of General Forrest and his Wife, Mary Ann Montgomery Forrest, from their Current Location in a Park Downtown, to the Nearby Elmwood Cemetery. Notes on an Imagined Plaque