Hey, We’re Colin and Samir, YouTube creators and podcasters that break down the latest news in the creator economy from a creator's perspective. We have a long history building communities and brands through digital content. New episodes of The Colin and Samir show go live every Monday morning at 9AM EST on Spotify and YouTube.com/ColinandSamir.
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How $1 Trillion in Ad Spend Is Shifting Toward Creators
We just got back from the most powerful week in advertising—and it wasn’t in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to the connection economy—this is what the future of the creator business looks like. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Corridor Crew Made One of the Internet’s Favorite Shows
Thanks to Lexar for sponsoring this episode On this episode of The Colin and Samir Show, we sit down with Niko Pueringer—co-founder of Corridor Crew, the minds behind VFX Artists React, one of YouTube’s longest-running and most beloved formats. With over 16 million subscribers across their channels, Corridor has cracked the code on how to blend filmmaking, format creation, and internet culture. We talk about how they stumbled into their viral hit, the creative philosophy that powers their work, and what it really takes to build a sustainable creative business on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices
3 Creator Economy Trends Shaping the Future
Subscribe to the Publish Press to find out about Press Publish NYC. In this episode we're going to be breaking down the 3 Trends shaping the Creator Economy in 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices
Walking Away From 15 Million YouTube Subscribers
Today on The Colin & Samir Show we're dissecting Luke Nichols (Outdoor Boys) decision to walk away from 15 million YouTube subscribers at the peak of his career. Then we give our takeways from last weeks YouTube Brandcast event, helping to make sense of where YouTube is heading as a platform. Learn more about your ad choices. Visit megaphone.fm/adchoices
Reid Hoffman (LinkedIn Founder) on the Future of AI in Storytelling
On this episode of the Colin and Samir Show, we speak with Reid Hoffman — LinkedIn founder, OpenAI investor, and now one of the first people to launch an AI version of himself. We interview both Reid AI and the real Reid to explore what AI means for the future of storytelling. We dive into the biggest questions facing creators today: Will AI help us scale or replace us? What happens to trust in an era of deepfakes? And how do creators stay ahead when anyone can prompt instead of produce? Reid shares his outlook on the creator economy’s next chapter — and how creators can use AI to turn disruption into opportunity. Learn more about your ad choices. Visit megaphone.fm/adchoices
Hollywood is Broken. Can YouTubers Fix it?
This week on the Colin and Samir Show, we explore the Creator Camp Film Festival—a new experiment in creator-led cinema organized by Max Reisinger. Creator Camp is building a new economic model for film that bypasses Hollywood gatekeepers. We also talk with Max about the challenges of monetizing art on the internet, the evolving relationship between creators and studios, and what it might look like to build the A24 of YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Secret Strategist Behind The Biggest YouTubers
Get better ideas for YouTube — https://www.colinandsamir.com/ideas This week on The Colin and Samir Show, we sit down with YouTube strategist Paddy Galloway — the mind behind 10 billion views annually on YouTube. Paddy shares behind-the-scenes insights on how top-performing videos come to life, what separates average uploads from breakout hits, and the exact frameworks that are helping small channels go viral. We dive into real-world case studies from creators like Johnny Harris and MrBeast to brands like Red Bull and the Philadelphia Eagles, analyzing what made those uploads explode. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark Zuckerberg on the future of Facebook, Creators, and Dead Internet Theory
Learn more about your ad choices. Visit megaphone.fm/adchoices
Why YouTube is obsessed with the Emmys
On this episode of the Colin and Samir Show, we talk about YouTube's push for creators to win Emmys, answer questions from the audience, including how to find an "internship" to get experience as a creator, and share takeaways from SXSW. Learn more about your ad choices. Visit megaphone.fm/adchoices
How Johnny Harris Changed The News Forever
Try Airalo and use code COLIN&SAMIR3 for $3 off your first eSIM https://try.airalo.com/ColinSamir On this episode of The Colin and Samir Show, we sit down with Johnny and Iz Harris to talk about the future of news on YouTube. Johnny and Iz explain their mission to provide context-driven news with their company New Press, the evolution of Johnny's YouTube channel, and the business model for journalism on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Death of the Follower & the Future of Creativity on the Internet: Patreon CEO Jack Conte
On the episode of The Colin and Samir Show, Patreon CEO Jack Conte joins us to share his advice for creators in 2025. We dive into the evolution of the internet from the follower model to the "For You" era, the impact of short-form content, and what it means for creators trying to build sustainable businesses. Join our free live workshop on the 3 rules of YouTube: https://courses.colinandsamir.com/3-rules-live-session Read the Patreon State of Create Report: https://news.patreon.com/articles/state-of-create Learn more about your ad choices. Visit megaphone.fm/adchoices
Lessons in Creativity from Kevin Hart, Beast Games and Adam Grant
In this episode, we break down key insights from Spotter Summit, including Kevin Hart’s top advice for creators, what creators can take from Beast Games, and major trends shaping 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices
An Unfiltered Conversation with Pokimane
Check out InVideo AI: https://invideo.io/i/ColinandSamir In this episode with Pokimane, we dive into her early days on Twitch, the business moves that shaped her career, and the challenges of being both a creator and entrepreneur. Pokimane shares insights on diversifying income streams, launching a snack brand, handling internet drama, and navigating the evolution of live streaming. Learn more about your ad choices. Visit megaphone.fm/adchoices
We interviewed the CEO of Snapchat
On this episode of The Colin and Samir Show, we sit down with Snapchat founder and CEO, Evan Spiegel, for a deep dive into the evolution of social media, the future of technology, and the role of Snapchat in the creator economy. Evan shares his insights on the future of wearables like Spectacles, the TikTok ban, how social media shapes culture and politics, what it takes to build a product that connects people, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
MrBeast Reflects on Beast Games, Feastables, and the State of YouTube
Check out Spotter Studio: https://partner.spotterstudio.com/colinandsamir In our fifth interview with Jimmy Donaldson, we break down MrBeast's biggest year yet. From launching the most expensive unscripted reality show of all time—Beast Games on Prime Video—to scaling Feastables, and pushing the limits of YouTube, Jimmy opens up about the challenges of such fast-paced growth. In the interview, we cover the relationship between creators and Hollywood, his mission to disrupt Big Chocolate, how he continues to innovate on YouTube and more.