A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

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How to Evaluate and Choose an Idea Worth Pursuing with Alex White

April 27, 2022 00:52:11 50.1 MB Downloads: 0

Here at Idea to Startup we're obsessed with the process of filtering through and choosing ideas. Today we're joined by Alex White, previously the founder of The Next Big Sound (acquired by Pandora) and current founder of Subcity, and someone with as thoughtful and rigorous an approach around ideation as you'll find. We dig in on how to think through an idea, how to pursue it, and how to decide if it's worth your time. SubcityTackleboxFour Steps to the Epiphany

How to Write Great Copy for your Startup

April 20, 2022 00:20:33 19.72 MB Downloads: 0

Writing copy for a startup is hard, especially when you're thinking it up from scratch. This episode goes through five frameworks that'll help you write copy that converts customers. We've got a bunch of examples in here and Brian has a sore throat so he "sounds pretty cool, actually" - his words. Byldd - MVP development agencyTacklebox - Build your startup with us  (join before we move to application only May 2)Inflection Points 

INTERVIEW: Jonathan Hunt-Glassman, founder @ Oar Health

April 15, 2022 00:38:08 36.61 MB Downloads: 0

Today we talk with Jonathan Hunt-Glassman, the founder of Oar Health. Oar Health makes safe, effective medication and convenient care for people who want to drink less or quit drinking altogether. Jonathan went through Tacklebox a few years back and created a path a lot of entrepreneurs with jobs would love to follow - validating, building, and growing before quitting his job to transition to Oar full-time. Since, he's raised funding, grown the team, and is tackling addiction in a unique and highly effective way.  He talks through his business, the strategies that allowed him to make this transition, and the most important things he's learned on the journey. Oar HealthTacklebox

Start a Startup in 7(ish) Minutes: Solving Parking in NYC 🚕

April 13, 2022 00:16:32 15.86 MB Downloads: 0

Today we're going to start yet another startup in 7(ish) minutes. We'll flesh out an idea and figure out how to test it using four key questions. The problem we'll solve is parking in NYC. As always, if anyone wants to run with this - please do. Reach out if you do. This problem needs a solution. Tacklebox

Episode 100 🔥: How to Design Your Life to Support Building a Startup on the Side

April 06, 2022 00:18:56 18.16 MB Downloads: 0

The 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards growth, not inaction. We go through how you can design your life to make progress on your startup the norm with a little help from Brian's grandfather, Poppy.Tacklebox

How to Stand Out: Differentiate your Startup with Categories

March 30, 2022 00:12:49 12.31 MB Downloads: 0

The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress. TackleboxRSVP for Entrepreneurs with Jobs Getting Coffee in NYC on April 6Consulting inquiries: team@gettacklebox.com

How to Guarantee Word of Mouth Growth for Your Startup

March 23, 2022 00:17:01 16.34 MB Downloads: 0

Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.   BylddTacklebox

The Three Pillars of an Idea That Can Grow Huge

March 16, 2022 00:17:15 16.55 MB Downloads: 0

Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron. Pepsi ChallengeGeneration Defining StatsThe Innovator's DilemmaCompeting Against Luck

Start a Startup in Ten Days using Four Questions: Kitchen Organizer Edition

March 09, 2022 00:23:33 22.6 MB Downloads: 0

Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.Tacklebox MembershipWix

Perfect is the Enemy of the Good: Startup Product Edition

March 02, 2022 00:19:24 18.63 MB Downloads: 0

Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth. TackleboxThe Psychology of Money 

How to Conquer Irrational Fear as a Startup Founder

February 23, 2022 00:20:56 20.08 MB Downloads: 0

Today we'll talk about the irrational fears that keep entrepreneurs from doing the things they need to do to be successful. We've got stories about Barney Greengrass, a six year old pedaling on a Peloton with his hands, and a tourist ending up with the perfect order. And, a system to ensure you don't get caught making irrational decisions that hamstring your startup. Byldd Tacklebox MembershipITS habit pods: How to Not Waste Your LifeYou Need a BouncerDo The Thing

The Most Interesting Startups are Boring (and how to make sure yours is, too)

February 16, 2022 00:20:52 20.02 MB Downloads: 0

Building a great startup usually isn't rocket science - it often comes down to just trying more things than anyone else does. The hard part about this is the repetition and the mindset - building a system will push you through. Today we talk about that system with a little help from a prolific writer and a startup idea about sabbaticals. Tacklebox MembershipSay hi: team@gettacklebox.com

How to Build a Startup in a Crowded Market

February 09, 2022 00:16:54 16.22 MB Downloads: 0

Entrepreneurs are told all the time to avoid crowded markets. There's too much competition, there's too much venture funding, you'll get squashed like a bug. I'm not so sure. There's a lot to like about crowded markets - this episode talks through how to carve out your own space and benefit from all the great things crowded markets have to offer. TackleboxA podcast on Slice

A Formula for Creating Moments Your Customers Will Share

February 02, 2022 00:13:40 13.11 MB Downloads: 0

Creating moments your customers will share is how your startup will grow early on. This episode will teach you how to orchestrate and plan those moments before you've built a product. Your business will rely on these moments for growth, so we need to figure them out early. Featuring bagels, noodles, and a dog training app. Tacklebox Membership (Pod Listeners Page + Discount)Xi'an Famous FoodsH&H Bagels

Don't Bail On Your Startup Idea Right When It's Getting Interesting

January 26, 2022 00:17:49 17.1 MB Downloads: 0

There's an epidemic of talented entrepreneurs bailing on their startup ideas right before those ideas are about to get interesting. We talk about why and how to avoid it, with a little help from Splash Mountain and a Tacklebox alum. Tacklebox