Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/
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Lyft: John Zimmer
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Kate Spade: Kate & Andy Spade
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Virgin: Richard Branson
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Zappos: Tony Hsieh
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Honest Tea: Seth Goldman
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Drybar: Alli Webb
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Patagonia: Yvon Chouinard
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