Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/
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Chilewich: Sandy Chilewich
One night in 1978, for fun, Sandy Chilewich and her friend, Kathy Moskal, tried bleaching their black cotton shoes, and dyeing them a new color. They were just fooling around in their Manhattan loft, but that experiment sparked the idea for Hue, a line of colorful shoes, stockings, tights, and accessories. It also launched Sandy on a 40-plus year career as a designer and entrepreneur. After selling Hue in 1991, Sandy built up her current, eponymous business based on an innovative design for placemats and other household items made from woven vinyl.
How I Built Resilience: Niraj Shah and Steve Conine of Wayfair
Despite the economic crisis, Wayfair has seen an 84 percent sales spike, leading them to profitability during the COVID-19 pandemic. However, co-founders Niraj Shah and Steve Conine have also dealt with unexpected challenges, from hundreds of layoffs in February to employee-staged protests outside Wayfair's office in June. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
How I Built Resilience: Ajay Prakash and James Joun of Rinse
Rinse is a laundry and dry-cleaning app started by college friends Ajay Prakash and James Joun in 2013. Since March, Rinse's dry cleaning service has seen a drop in orders, but their laundry arm has remained steady, allowing them to avoid layoffs during the COVID-19 crisis. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Wayfair: Niraj Shah & Steve Conine (2018)
After selling their first small business and shuttering their second, former college roommates Niraj Shah and Steve Conine thought about getting "normal" jobs. But in the early 2000s, they stumbled across an unexpected trend: people were buying furniture online to get a wider selection. Within a few years, Niraj and Steve launched 250 different websites, selling everything from barstools to birdhouses. Eventually, they consolidated these sites into one giant brand: Wayfair. The company now carries more than 14 million items for and last year brought in more than $9 billion.
Zocdoc: Oliver Kharraz
In 2007, three friends set out to address a common frustration: the long waits and scheduling hassles of booking a doctor's appointment. But soon after launching their online scheduling platform Zocdoc, Oliver Kharraz, Cyrus Massoumi and Nick Ganju ran into a classic chicken-and-egg problem: they had to show potential patients that doctors were available for bookings, while frantically convincing reluctant doctors to sign up. The company solved this challenge and started to grow, but then faced an even bigger hurdle: an identity crisis over its business model, which caused a major rift between its partners. Now Zocdoc is going through another transformation: offering video appointments in the age of COVID-19.
How I Built Resilience: Samantha Bee of Full Frontal with Samantha Bee
Samantha Bee, the host of Full Frontal with Samantha Bee, has been filming her show from her backyard in upstate New York since March. While Samantha remains unsure about returning to the studio, she's optimistic that her team will continue producing a broadcast-quality show remotely. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
How I Built Resilience: Brian Chesky of Airbnb
In the early stages of the lockdown, Airbnb was in a freefall: it lost 80 percent of its business and laid off a quarter of its staff. But CEO Brian Chesky tells Guy that as people start to travel again—in cars, and closer to home—the company is beginning to recover. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Briogeo: Nancy Twine
In 2010, a tragic personal event changed the trajectory of Nancy Twine's life. Suddenly, her promising job on the trading floor at Goldman Sachs no longer seemed fulfilling; she wanted something more. Drawing inspiration from the homemade hair treatments she used to make with her mom, Nancy decided to create a line of shampoos and conditioners that catered to all textures of hair without using harmful additives. But as an African American entrepreneur pitching beauty products to white, male investors, she had a tough time raising money. Finally in 2013, with an investment of $100K, Nancy launched Briogeo, eventually landed it in Sephora, and—even in the midst of an economic crisis—is expecting it to do $40M in sales this year.
How I Built Resilience: Jessie Woolley-Wilson of DreamBox
Guy speaks with Jessie Woolley-Wilson, CEO of DreamBox, an online math learning program for K-8 students. The platform has added two million new users during the lockdown, but that rapid growth has created "stretch marks" and new challenges for leadership. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
How I Built Resilience: Alberto Perlman of Zumba
Within weeks after the pandemic lockdown, the fitness program Zumba rapidly shifted gears and launched its own online workout platform. Co-founder Alberto Perlman says it's helping keep the community connected, fit, and—for instructors—employed. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Vita Coco: Michael Kirban
So—no joke: two guys really do walk into a bar. While sharing a few drinks on a winter night in New York City, best friends Michael Kirban and Ira Liran met two young women from Brazil. That chance encounter eventually led to a business idea: to sell Brazilian coconut water in the US, as an alternative to Gatorade. In 2004, Michael and Ira launched Vita Coco, only to discover that another startup—Zico—was selling a nearly identical product. The two companies went to war, using the time-honored tools of corporate sabotage, but eventually Vita Coco emerged as the top selling coconut-water in the U.S.
How I Built Resilience: Sarah Harden and Lauren Neustadter of Hello Sunshine
Hello Sunshine—a production company founded by Reese Witherspoon—has created TV shows Little Fires Everywhere, The Morning Show, and Big Little Lies. Fresh off 18 Emmy nominations, Hello Sunshine's CEO Sarah Harden and Head of Television & Film Lauren Neustadter are hopeful they will find a way to begin filming again safely, despite COVID-19's impact on Hollywood this year. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
How I Built Resilience: Taha Bawa of Goodwall
As COVID-19 continues to affect the global economy, college graduates are entering a job market reminiscent of the 2008 financial crisis. Taha Bawa is hoping to help with Goodwall, the social networking site he co-founded that links students to jobs and opportunities all around the world. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
The Laundress: Lindsey Boyd
In the late 1990s, while working in high-end fashion in NYC, Lindsey Boyd came to despise the weekly ritual of dry-cleaning; not only was it expensive, but it often did damage to her clothes. So she and college friend Gwen Whiting studied up on the science of dirty laundry to create The Laundress: a line of eco-friendly detergents gentle enough to be used at home on "dry-clean only" items like cashmere and silk. For years, the company operated on credit cards and faced hurdles like snoozing investors and counterfeiters. But The Laundress grew a loyal following, and in 2019, it was sold to Unilever for a reported $100 million.
How I Built Resilience: Jeremy Zimmer of United Talent Agency
With live events canceled and sound stages shuttered, the entertainment industry has to look for new ways to create content while cutting costs. Guy talks with Jeremy Zimmer, CEO and co-founder of United Talent Agency, about how the industry is trying to meet the demands of the moment. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.