A History of the Internet Era from Netscape to the iPad Hosted on Acast. See acast.com/privacy for more information.
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38. An Oral History Of The Web's First Banner Ads
The first banner ads went live on the web 20 years ago today, October 27th, 1994, when the website HotWired.com first launched on the internet. We've spoken to some of the people responsible for the creation of these ads, and so, in honor of the anniversary, I have re-edited their interviews into an oral history that tells the whole story. But in case you think you've heard all this before, please note that there are segments from 4 entirely new interviews that you have NOT heard before. So, if you want to hear the whole story comprehensively, download and listen!THE FIRST BANNER ADPlease note: The post on the website for this episode has all the ads and graphics we mention throughout the podcast, so please check that out to see the full picture. Hosted on Acast. See acast.com/privacy for more information.
37. Wired Magazine Founding Editor John Battelle @johnbattelle
Summary:Younger listeners might know John Battelle as being one of the original forces behind the Web 2.0 movement, as the founder of the Web 2.0 Summit as well as Federated Media. But John was also the founding editor of both Wired Magazine and Industry Standard magazine, that great, lost magazine of record for the dot com era. For our purposes, we’ve been focusing more on HotWired, so that’s why I was super excited to speak with John and get some of the background stories from Wired the magazine as well as Industry Standard. Enjoy! Hosted on Acast. See acast.com/privacy for more information.
36. Talking Early Online Services With Chris Higgins @chrishiggins
Summary:Another conversation with writer and journalist Chris Higgins. We start up talking about the recent sad demise of the Magazine, a project Chris was heavily involved in. But then we spend most of the episode talking about the early online services and what it was like to go online before online meant the web. If you’re from this era, get ready for a nostalgia bomb. Hope you enjoy. Hosted on Acast. See acast.com/privacy for more information.
35. Joe McCambley Discusses Advertising and the First Banner Ads
Summary:Joe McCambley is one of the more prominent names in modern digital marketing and advertising. He's had major roles at Digitas, at AOL in it's modern incarnation and he's the co-founder of the Wonder Factory. I wanted to talk to Joe about his time with Modem Media, where he was one of the creative forces behind the development of the first banner ads that premiered alongside the launch of HotWired. The 20th anniversary of these first banner ads is coming up at the end of the month, and I'm putting together a special episode where I'll edit together interviews from several different people all for one comprehensive piece that will tell the story. As I told Joe after this interview, my original intention was just to use this conversation as a part of that piece. But our discussion went in such wonderful directions, delving deep into nature of modern advertising and the future of marketing in the digital age, that I decided this deserved to be it's own stand alone-episode. If you're working in digital media today, I think this is required listening.Sponsor link:audibletrial.com/internethistoryThe "You Will" campaign can be viewed here.The first banner ad can be viewed here. Hosted on Acast. See acast.com/privacy for more information.
34. Owen Thomas of HotWired and Suck
Summary:Owen Thomas is one of the most prominent voices in modern web media. He is currently the editor in chief of ReadWrite.com, but he was also the west coast editor for Business Insider, the founding editor of Daily Dot, executive editor of VentureBeat, managing editor of Valleywag… and I could go on and on… Business 2.0, Red Herring, etc. I was particularly excited to talk to Owen about some of his earliest jobs, at HotWired and at Suck. Owen gives us some more great background about the launch of Hotwired and the inner workings of Suck.Sponsor link:audibletrial.com/internethistory Hosted on Acast. See acast.com/privacy for more information.
33. HotWired CEO Andrew Anker
Summary:Soon after the founding of Wired Magazine, it was decided that Wired needed a major web presence. Andrew Anker was recruited to write a business plan and launch a website that would become HotWired.com. As we’ve seen in this chapter, HotWired was among the first stand-alone media websites, and pioneered a great many things, not the least of which were the first banner ads. Andrew gives us some wonderful insights into the early days of Wired (going back to the magazine’s funding) as well as the evolution of HotWired, Suck, Hotbot and other early web properties he helped bring to life. Hosted on Acast. See acast.com/privacy for more information.
32. (Ch 5.2) Wired, CNET, Slate, Salon and Suck
Summary:We continue our survey of early web media plays with some that have lasted the test of time and some that, while not currently extant, were lasting in terms of impact. It’s a big episode. WSJ.com. NYTimes.com. EOnline. The Weather Channel. ZDNet. CNet. Salon. Slate. Wired magazine and HotWired.com. And our long lost, beloved Suck.com.By the way, as promised, here are some early NYTimes screenshots, compliments of Rich Meislin.Here is a screenshot of @Times on AOLAnd here’s an early NYTimes.com homepageBibliography: The Weather Channel Book http://www.newrepublic.com/article/116087/weather-channel-website-chases-storms-clicks http://thevane.gawker.com/the-new-weather-com-is-a-sad-shell-of-its-former-self-1550958111 Bamboozled at the Revolution: How Big Media Lost Billions in the Battle for the Internet 1st edition by Motavalli, John published by Viking Adult Hardcover http://en.wikipedia.org/wiki/ZDNet Architects of the Web: 1,000 Days that Built the Future of Business http://www.thefreelibrary.com/ZIFF-DAVIS+UNIFIES+ITS+ONLINE+SERVICES+UNDER+A+NEW+NAME%3a+ZD+NET-a017072062 http://www.businessweek.com/1999/99_30/b3639039.htm http://www.imdb.com/name/nm0780435/ http://www.informationweek.com/cnet-to-buy-ziff-davis/d/d-id/1008822? http://www.fundinguniverse.com/company-histories/cnet-networks-inc-history/ http://www.salon.com/2005/11/14/salon_history/ http://www.businessweek.com/stories/1996-10-20/honey-whats-on-microsoft The Highwaymen: Warriors of the Information Superhighway http://www.slate.com/articles/news_and_politics/slates_10th_anniversary/2006/06/my_history_of_slate.html http://archive.wired.com/wired/archive/2.10/mosaic.html?pg=5&topic= Hosted on Acast. See acast.com/privacy for more information.
31. Real Networks Founder and CEO Rob Glaser
Summary:Rob Glaser was, and is, the founder and CEO of Real Networks. If you were around in the 90s, you’ll remember Real Audio and Real Video and the Real Media player. In the age before broadband, Real Networks pioneered streaming media on the web. Quite simply, the early web would not have been multimedia without Real, and by the late 90s, fully 85% of the streaming audio and video on the web was Real Media. But Rob was also an early Microsoft Executive, so the interview starts out with Rob giving us some fascinating stories about being recruited to join Microsoft in the early 1980s as well as his work with the successful relaunch of Microsoft Word and Excel in the mid 80s. Hosted on Acast. See acast.com/privacy for more information.
30. (Misc 2) The NSA And The 1990s Debate Over the Clipper Chip
Summary:What the mid-1990's debate about the so-called "clipper chip" can teach us about our contemporary debates concerning NSA surveillance of the Internet and the Web.This episode was originally written as a piece on Medium, entitled The NSA Tried This Before, What The 90s Debate Over The Clipper Chip Can Teach Us About Digital Privacy Hosted on Acast. See acast.com/privacy for more information.
29. Analysis Episode 1 With Chris Higgins @chrishiggins
Summary:A new kind of episode today. I sat down with writer, blogger and former programmer Chris Higgins to do a sort of analysis episode, expanding on some of the issues covered in Chapters 1 and 2. Hope you enjoy. Hosted on Acast. See acast.com/privacy for more information.
28. Pathfinder Executive Oliver Knowlton
Summary:Oliver Knowlton is another one of our Pathfinder.com alumni. He’s had a wide and varied career in media, from his role as the General Manager of Sports Illustrated to his current role as the VP of the Digital Portfolio Group at Gannett, he’s been working in various aspects of digital media for two decades. Our previous Pathfinder interviewees have given us bookends of the pathfinder story, its origin story and the denouement, as it were. Oliver’s discussion gives us a great summation of the story from someone who was there for the whole ride. Hosted on Acast. See acast.com/privacy for more information.
27. She Gave The World A Billion AOL CDs - An Interview With Marketing Legend Jan Brandt
Summary:Jan Brandt is a legend in the world of marketing. She singlehandedly led the famous AOL "carpet-bombing" campaign that put millions of AOL trial discs and CDs in everything from magazines to popcorn boxes to banks. AOL was able to leap to the front of the online pack, over competitors like CompuServe and Prodigy largely on the success of this campaign. Jan tells us how this strategy developed, the thinking that went into it and goes into great detail about what worked and what didn't. But she was also a very early AOL executive, so she is able to give us some fantastic background about AOL the company: its culture, its people and its visionaries–people like Steve Case. She takes us from AOL's beginnings, through its considerable growing pains (remember "America On Hold?") its rise to dominance in the dot-com era, and even gives us her perspective on the legacy of the AOL/Time Warner merger. Hosted on Acast. See acast.com/privacy for more information.
26. Head of Time New Media Executive Linda McCutcheon
Summary:Linda McCutcheon is another Pathfinder veteran. She came up through Time Inc. on the marketing side, so she was the one responsible for landing the first advertisements that ran on the Pathfinder site. But she also stayed at Time Warner through the entire lifecycle of Pathfinder, eventually rising to head the entire Time New Media operation. Linda gives us a great recap of entire era from the Full Service Network efforts through to the dot com days when she successfully brought Time New Media into profitability. One small note… halfway through we lost our Skype connection, ironically because her Time Warner Cable signal went down in her office. So, there is a bit of an interruption halfway through. But allowing for that, it’s a brilliant conversation about the past, present a future of media. Hosted on Acast. See acast.com/privacy for more information.
25. Pathfinder Editorial Executive Craig Bromberg
Summary:Craig Bromberg has had a long and fascinating career at the intersection of media and technology. An early adopter of online technologies, Craig was a freelance writer when he was chosen by Pathfinder head Walter Isaacson to become the first editorial director of the Pathfinder project. Craig tells us about the thinking that went into the launch of the website and the strategic goals Pathfinder was intended to achieve. But he was also a participant in the byzantine corporate politics that so hobbled Pathfinder’s trajectory, and he gives us a fascinating first hand account of what it was like to fight for a specific vision inside a big organization like Time Warner. Craig has worked with media from every angle and so the second half of the interview sees us get into a fascinating discussion about where media is doing and how it can succeed in a digital age. Hosted on Acast. See acast.com/privacy for more information.
24. (Ch 5.1) Mercury Center and Pathfinder - Big Media's Big Web Adventure
Summary:We’ve been looking at how companies were feeling their way into the internet era, trying to create new industries and new mediums without precedent or a road map. But thus far, we’ve mainly been looking at pure-play tech companies. And when the web revolution came, everyone wanted a piece of it, not just the tech world. So, this episode looks at the creative and business efforts of those people companies who came from outside the traditional environs of Silicon Valley.We’re largely going to look at big media. When the web began, it was considered to be a new medium, and so it was assumed by many if not most people that big media would logically dominate this new medium. The reason this did not come to pass is complicated, and we’ll look at some of the many reasons why. We’ll look at pioneering newspaper efforts like the San Jose Mercury News’ Mercury Center. We’ll examine unlikely big media web properties that got the web exactly right, like the Weather Channel. We’ll look at how one unlikely company, Reuters, singlehandedly disrupted the entire content industry by turning news into an online commodity. And more than anything, we’ll look at the rise and ignominious fall, of Pathfinder, onetime rival of sites like Yahoo, the portal that maybe wasn’t a portal, the greatest website you don’t remember.I mention the Pathfinder Museum. Go there for great visual and data artifacts from the site.There is an exceptional (and exceptionally long) profile of the Mercury Center saga from the Columbia Journalism Review.Bibliography: http://www.fundinguniverse.com/company-histories/realnetworks-inc-history/http://www.cjr.org/feature/the_newspaper_that_almost_seized_the_future.php?page=all http://www.nytimes.com/1994/02/07/business/the-media-business-in-san-jose-knight-ridder-tests-a-newspaper-frontier.html Bamboozled at the Revolution: How Big Media Lost Billions in the Battle for the Internet 1st edition by Motavalli, John published by Viking Adult Hardcover There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for the Digital Future http://adage.com/article/news/pathfinder-readies-year/30/ http://www.disobey.com/ghostsites/pathfindermuseum/2005/07/new-look-at-pathfinders-new-look.html http://www.disobey.com/ghostsites/pathfindermuseum/2005/07/short-history-of-pathfinders.html Hosted on Acast. See acast.com/privacy for more information.