The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
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300 Who is Hannah Phillips? (Hint: My Business Partner)
From an early age, Hannah developed a love for art and creating, and has grown those passions into hard skills that could build a business. She started HPMedia in 10th grade and was dedicated to growing it part-time throughout high school. After graduating in 2016, she started an apprenticeship/entrepreneurship program called Praxis. After apprenticing at a digital marketing agency, Hannah found sustainable success in full-time creative work. Piper Creative offers her the opportunity to guide and mentor the next generation of creatives while leveraging their skills to transform brands and drive business outcomes. Never miss one of our best episodes by subscribing to the newsletter. Hannah’s Challenge; Look at your daily routine and find 10 minutes to study a completely novel subject. Connect with Hannah Instagram Twitter Connect with Piper Creative YouTube Facebook Instagram Twitter Website If you liked this interview, check out the video where we launched Piper Creative. Subscribe on iTunes | Stitcher | Overcast | PodBay
299 Timeless Leadership Lessons w/ Lisa Slayton
Lisa is the the President and CEO of the Pittsburgh Leadership Foundation. She calls upon over 20 years of experience in the marketplace in sales and marketing and senior management roles, as well as ministry leadership experience, to coach leaders in her day-to-day work. Lisa provides executive leadership for business development and donor relationships and evaluates and develops new initiatives and partnerships that advance the mission and vision of PLF. Lisa also brings this diverse and invaluable expertise to her role as a Leadership Foundations Senior Associate serving the global network of Local Leadership Foundations. Never miss one of our best episodes by subscribing to the newsletter. Lisa’s Challenge; Look at your calendar for tomorrow and assess how you are stewarding yourself. Are you allocating your time correctly? Connect with Lisa LinkedIn Twitter Facebook Website Connect with Piper Creative YouTube Facebook Instagram Twitter Website If you liked this interview, check out episode 242 with Darrin Grove where we discuss building a company through servant leadership. Subscribe on iTunes | Stitcher | Overcast | PodBay
298 Painting the Software Startup Blueprint w/ David Cristello
David Cristello had no background in accounting. He’s not a coder. Yet, he is the founder of a fast-growing accounting software startup called Jetpack Workflow. How’d that happen? David diligently interviewed business owners until he found an untapped opportunity, then struck with full force. He’s driven to solve painful problems with smart, passionate, and empathetic people and is building his company in Pittsburgh. Jetpack Workflow is used by thousands of accountants in 12+ countries to help them better manage their client work. Never miss one of our best episodes by subscribing to the newsletter. David’s Challenge; Go sell something in the next 24 hours. An old item around the house, a service you want to offer, or anything you can think of. Mentioned Dan Kennedy John Carlton Gary Halpert Connect with David LinkedIn Twitter Website david@jetpackworkflow.com Connect with Piper Creative YouTube Facebook Instagram Twitter Website If you liked this interview, check out our interviews with other software entrepreneurs like Andy Rachleff, Dennis Mortensen, and Mark Leslie. Subscribe on iTunes | Stitcher | Overcast | PodBay
297 Robot Pioneer Saving Lives & Improving Quality of Life w/ Jorgen Pedersen
RE2 Robotics CEO & founder Jorgen Pedersen is responsible for the strategic direction of the Company, developing partnerships and alliances, and overseeing the day-to-day operations. Jorgen has contributed to the growth of the unmanned systems market for the past 20 years, beginning his career at Carnegie Mellon's National Robotics Engineering Center. Jorgen is the 2016 Carnegie Science Start-up Entrepreneur of the Year recipient. He has also been recognized for his technology leadership by the Department of Defense. Jorgen was presented with the 2008 Army SBIR Achievement Award for the development of the Small Robot Toolkit for unmanned ground vehicles and the 2011 Tibbetts Award for SBIR Excellence. Never miss one of our best episodes by subscribing to the newsletter. Jorgen’s Challenge; Get outside of your comfort zone. Take a risk. Connect with Jorgen LinkedIn Jorgen's Twitter Website RE2 Robotics Twitter Connect with Piper Creative YouTube Facebook Instagram Twitter Website If you liked this interview, check out more interviews with people putting Pittsburgh on the map. Subscribe on iTunes | Stitcher | Overcast | PodBay
296 #PiperAnswers How Long it Takes to Start a Company & Making Honest Media w/ Hannah Phillips
We want to talk about what we're learning. If you like this, please let us know in the comments. We appreciate Solomon, Paul, and Michael for submitting questions :) Send questions you have to hannah (at) pipercreative (dot) co Want to work with us? www.pipercreative.co Shot and Edited by Hannah Phillips https://www.instagram.com/hpmedia/
295 Sustainable Bowties & the Facebook Small Business Council w/ Nisha Blackwell
Nisha Blackwell is the founder & lead design curator of Knotzland Bowties. Founded in 2014, Knotzland specializes in custom handmade bow ties made from repurposed and reclaimed materials. Driven by her passion for the environment and reducing waste, Nisha began Knotzland to create distinctive, fashionable goods that speak to the individuality of her customers. Dedicated to sourcing high-quality, salvaged materials, Knotzland issues limited edition, one-of-a-kind bow ties. Nisha was recently named to Facebook’s small business council. We discuss her humble beginnings, how Instagram has been crucial for growing her business, and how mentors have played a role in her business. Mentioned The Green Collar Economy: How One Solution Can Fix Our Two Biggest Problems by Van Jones Never miss one of our best episodes by subscribing to the newsletter. Nisha’s Challenges; Support makers & businesses of color and find creative ways to reuse and upcycle material. Connect with Knotzland Instagram Twitter Facebook Website Nisha Instagram Connect with Piper Creative YouTube Facebook Instagram Twitter Website If you liked this interview, check out previous episodes with Pittsburgh Tech Council President Audrey Russo, Black Tech Nation founder Kelauni Cook, and community organizer William Generett. Subscribe on iTunes | Stitcher | Overcast | PodBay
294 The Difference Between Development & Gentrification w/ Michael Skirpan
Michael is an ethicist, writer, artist, educator, and concerned citizen based out of Pittsburgh, PA. He received his PhD from CU-Boulder's Department of Computer Science in Fall 2017. He wrote a thesis focused on the use of socio-technical narrative as a way of communicating, comprehending, teaching, and debating the ethics of new and near-future technologies. His research spans topics such as design fiction, technology ethics, classroom design, engineering ethics pedagogy, futures, and risk. Michael now serves as the executive director at Community Forge, a mission-driven organization dedicated to rehabbing the Johnston Elementary School in Wilkinsburg, PA into a community centered focused on education, arts, civics, and local business development. Never miss one of our best episodes by subscribing to the newsletter. Michael’s Challenge; Either go to an unfamiliar neighborhood and try to venture into a small business or venue and talk to someone there. Connect with Community Forge Community Forge Website Michael's Website mike [at] forge [dot] community Connect with Piper Creative YouTube Facebook Instagram Twitter Website If you liked this interview, check out episode 131 with Larry Gioia where we explained the genesis of Connection University. Subscribe on iTunes | Stitcher | Overcast | PodBay
293 Search Funds Offer You the Opportunity to Run a Business w/ Jamie Van Buren
Search funds are a distinct style of private equity firm that raises a small amount of capital to go find a business to buy. Generational Transfer Entrepreneurs is a private investment firm that works with a group of entrepreneurial operators (Operators-in-Residence) that are looking to individually acquire, operate and grow a privately held businesses. GTE provides business owners with a unique transition opportunity with the entrepreneurs at GTE ready to step into the ownership role with the goal of nurturing and creating long-term value for the company. Jamie talks with Aaron in this episode about the attributes he looks for in OiRs, how his business works, and the importance of self-awareness. Never miss one of our best episodes by subscribing to the newsletter. Jamie’s Challenge; Analyze yourself and construct a daily schedule that puts you in a position to do your best work. Self-awareness is a superpower. Connect with Jamie LinkedIn Website If you liked this interview, check out episode 269 with Brent Beshore where we discuss long term investing, personal values, and how entrepreneurial experience makes better investors.. Subscribe on iTunes | Stitcher | Overcast | PodBay
292 Pittsburgh #HQ2 & Running a Profitable Media Business w/ Todd Bishop
Todd Bishop the is co-founder and managing editor of GeekWire, a leading technology news site based in Seattle. His company recently completed a one-month residence in Pittsburgh and learned about the burgeoning tech scene and the likelihood of Amazon setting up their HQ2 in town. Bishop has covered Microsoft, Amazon, and the technology industry for more than a decade in Seattle, most recently as a reporter for the Seattle Post-Intelligencer. He launched his blog about Microsoft in September 2003, building it into a widely used resource for tracking the software giant. In February 2008, Bishop was the first to publish internal Microsoft emails in which company executives privately criticized the Windows Vista operating system, even as they publicly praised it. His coverage of Bill Gates' departure from daily life at the company was published by papers including the New York Post. His blog has received honors including a 2008 Best in Business Award from the Society of American Business Editors and Writers. Never miss one of our best episodes by subscribing to the newsletter. Todd’s Challenge; Leave your phone at home for an afternoon. Be genuine and open. Connect with Todd Twitter Website If you liked this interview, check out episode 260 with Anthony Vennare where we discuss building a media business, the stair step approach to entrepreneurship, and building essential skills. Subscribe on iTunes | Stitcher | Overcast | PodBay
291 Making Uber & Lyft Drivers 39% more $$$ w/ Gridwise & Ryan Green
Pittsburgh is well-known for the robotics and maker movements popping up around town. The software companies have been a bit lacking. So, I wanted to feature Ryan Green, founder & CEO of Gridwise. Gridwise provides insights into events and activities around your city, so rideshare drivers can drive smarter, increase their daily trips and make more money. We discuss finding a technical co-founder, the risks of starting a startup, and how Ryan is thinking about the future of the company. Never miss one of our best episodes by subscribing to the newsletter. Ryan’s Challenge; Take the time to know the person driving your rideshare vehicle. Connect with Ryan LinkedIn Twitter Website If you liked this interview, check out our other interviews with Pittsburgh movers & shakers. Subscribe on iTunes | Stitcher | Overcast | PodBay
290 Writing $750,000 Venture Capital Checks at Birchmere with Ned Renzi
Key Terms CAC - Customer acquisition cost LTV - Lifetime Value ARR - Annual Recurring Revenue MRR - Monthly Recurring Revenue Churn Rate - % of customers that stop paying for your product/service Ned is one of two founding partners at Birchmere Ventures, which is primarily focused on seed SaaS and marketplace investments. He led Birchmere’s investment in Cvent and served on its board for 11 years. His other notable investments include TenMarks (acquired by Amazon), Neolinear (acquired by Cadence Design Systems), Peloton Technologies, Presence Learning, Identified Technologies, Modsy, Gem, Gradeslam, Mapper.ai, Ikos, SubCentral, OneKloud, Sleeperbot, and Treatspace. We cover the 101 of venture capital and how the Pittsburgh startup ecosystem has evolved. Watch the behind-the-scenes on Piper Creative’s vlog. Never miss one of our best episodes by subscribing to the newsletter. Ned’s Challenge; Run personal experiments like intermittent fasting. Connect with Ned LinkedIn Twitter Website ned@birchmerevc.com If you liked this interview, check out episode 85 with Sean Ammirati where we discuss the science of growth and why Facebook beat Friendster. Subscribe on iTunes | Stitcher | Overcast | PodBay
289 Keeping Pittsburgh Dope with Chancellor Humphrey
This is part two of our series on Instagram Chance will be speaking at our April 12th Instagram seminar in Pittsburgh. Get your tickets now. Chancellor Humphrey is one of the most promising young creators in Pittsburgh. Even though he calls himself out for “sounding old” in this interview, he’s really just at the beginning of a very promising career. In addition to top-notch photography skills, Chance has built an event series called Creatives Drink with his business partner Cody Baker. Once a quarter, they throw a really fun party at venues around Pittsburgh that is free to attend and consists of a diverse mix of attendees. In this conversation, we touch on building your photography skills, throwing great parties, and stealing like an artist. Never miss one of our best episodes by subscribing to the newsletter. Chance’s Challenge; Don’t let fear paralyze you. Take action. Connect with Chance Instagram Website If you liked this interview, check out episode 184 with the Drinking Partners Ed Bailey & Day Bracey where we discuss building a stand up comedy career. Subscribe on iTunes | Stitcher | Overcast | PodBay
288 Motherhood Blogger & Instagram Sensation Erin Bachman
This is part one of a two-part series on Instagram. Erin will be speaking at our April 12th Instagram seminar in Pittsburgh. Get your tickets now. Erin Bachman is a wife and mother of two. At her website, Caffeine & Cuddles, she documents the trials and tribulations of being a new mom. Her content and career, through brand deals and sponsorship, represents the brave new world of niche influencer marketing. While building a community and sharing her daily life, Erin has found a way to be a stay at home mom and contribute an income to her household. During pregnancy and postpartum, she stumbled across the mommy blogging world and fell in love with how helpful and open women were with their experiences. She also learned a thing or two about building an Instagram account that drives meaningful business results. Never miss one of our best episodes by subscribing to the newsletter. Erin’s Challenge; Take one thing you learned from the interview and implement it on your own account. Connect with Erin Twitter Instagram Website If you liked this interview, check out episode 88 with Sunny Lenarduzzi where we discuss YouTube, Snapchat, and sharing your story. Subscribe on iTunes | Stitcher | Overcast | PodBay
287 Announcing Piper Creative
I don’t think I have ever been this excited about a professional project in my entire life. My new company, Piper Creative, is a a digital agency that provides strategy, delivery, and analysis. We specialize in a few key service offerings. Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition Documentary-as-a-Service (Vlogging 2.0) You don’t have to be interested in being a client to reach out and set up a meeting. I’d love to talk with you about it. Watch the day-to-day growth of the Company on YouTube. Connect with Piper Creative Facebook Instagram Twitter Website Subscribe on iTunes | Stitcher | Overcast | PodBay
286 "Second Chances through Entrepreneurship" with Dan Bull & Damon Tooey
ZeroSixEight Founder Dan Bull spoke at the 2018 Going Deep Summit about second chances, entrepreneurship, and human potential. Damon's company is Codex Security; https://www.codexsecure.com/ Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.html Livestream Video Produced and Captured by Work Hard Digital