The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.

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431 Augmented Reality will Unlock Human Creativity w/ John Feghali (Toaster Pets Cartoons)

June 01, 2020 47:54 60.39 MB Downloads: 0

John Feghali’s technology startup blends augmented reality, digital media, and animation to enable a new style of storytelling.   Most animated videos take thousands of hours of work and come with hefty price tags. For example, Frozen 2 cost $150 million and Toy Story 4 cost $200 million.   John’s company, Toaster Pets Cartoons, allows children and adults to make their own animated cartoons by recording cardboard cutouts and using artificial intelligence to translate the live action into a digital cartoon.   Explainer Video   In this episode, Aaron and John discuss how he found this market opportunity, the technology powering the service, and the enormous potential of the Intellectual Property.   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   John Feghali’s Challenge; Create opportunity for others.   Connect with John Feghali Linkedin Instagram Twitter ToasterPets.com Getpaperstudio.com   If you liked this interview, check out episode 361 with Jason Wolfe where we discuss his string of enormously successful technology startups.   Text Me What You Think of This Episode 412-278-7680 Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

430 Tapping into the Billion Dollar Market of Land Rights w/ Luke Glass & RealX

May 25, 2020 38:42 39.73 MB Downloads: 0

Luke Glass is building a digital marketplace for land rights in the US. That means that any property owner can list their property’s rights to timber, solar, wind, or oil & gas for sale.   Luke’s company, RealX is aiming to unleash the trends of digitization, globalization, and virtualization on a marketplace that still operates on postcards and paper contracts.   As vice president and general manager of ListHub, which was purchased by Move in 2010, Luke Glass grew the platform into the nation’s largest online real estate listing syndicator.   In this podcast, Luke and Aaron discuss how this platform allows landowners to identify more buyers, why Luke believes solar will be more dominant over the next 20 years, and why he’s not the Garbage King of West Virginia.   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Luke Glass’s Challenge; Find a local Food Bank and donate.     Connect with Luke Glass Linkedin RealX.io   If you liked this interview, check out our interview with Matt Wieszczyk where we discuss natural gas land rights.   Text Me What You Think of This Episode 412-278-7680 Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

429 How to Raise $35 Million w/ Luke Skurman of Niche.com

May 18, 2020 40:04 42.56 MB Downloads: 0

Luke Skurman is the CEO and Founder of Niche.com. Niche is an informative website that provides insight and analysis from experts and neighbors to help people choose colleges, K-12 schools, and places to live.    Niche, formerly College Prowler, was founded in 2002 and recently raised $35 Million to expand its client base and grow its team. This Series C funding was led by the New York-based Radian Capital and San Fransisco-based Salesforce Ventures.    Luke has been at the helm of this college resource dynamo since its founding and has led it through tremendous years of growth. In 2019, Niche grew its client-base by 60% and increased annual recurring revenue over 100%.   In this episode, Aaron and Luke discuss the Series C funding, how to grow a tech business in Pittsburgh, and the future of remote work in lieu of COVID-19. Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Luke Skurman’s Challenge; Increase your level of empathy for others.   Connect with Luke Skurman Linkedin Twitter Instagram Niche.com   If you liked this interview, check out episode 303 with Luke Skurman where we discuss the origins on Niche.com and the first large raise.   Also, listen to Glen Meakem talk about his billion-dollar valuation after a 1999 IPO.   Text Me What You Think of This Episode 412-278-7680 Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

428 Saving Small Bars & Restaurants w/ Keith Harmon (Alchemy Financial)

May 11, 2020 01:02:29 59.56 MB Downloads: 0

Keith Hamon has over 30 years of operational restaurant experience, with 10 years in active financial management and 7 years of direct experience owning, operating, growing, and stewarding a small group of restaurants.    His firm, Alchemy Financial, serves as a bookkeeper, financial planner, and CFO for clients in the hospitality space.   Keith is committed to helping small restaurants and bars survive and thrive using better financial planning and thinking strategically about pricing.   In this episode, Keith and Aaron discuss pricing strategy, how restaurants deal with food delivery, and Cloud Kitchens.   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Keith Harmon’s Challenge; Be mindful of everything.   Connect with Keith Harmon   Linkedin We Live to Serve Twitter Alchemy Financial Website alchemyboston@gmail.com    If you liked this interview, check out two interviews with award-winning chefs and entrepreneurs. Kevin Sousa’s Superior Motors was named one of the greatest places on Earth and Jamlika Borges is a James Beard semi-finalist.   Text Me What You Think of This Episode 412-278-7680 Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

427 Ben Hunt of Epsilon Theory talks Seeing Through Fake Statistics, Hope, and Being a “Girl Dad”

May 04, 2020 41:44 39.48 MB Downloads: 0

Ben Hunt is the creator of Epsilon Theory and co-founder of Second Foundation Partners.    Epsilon Theory is a newsletter and website that studies markets using game theory and history. It is read by over 100,000 professional investors and allocators across 180 countries.   Ben is the founder of two technology companies, a past professor of political science, and a successful investor. He’s worked in venture capital and subsequently on two long/short equity hedge funds. He evolved to blend his background as a portfolio manager, risk manager, and entrepreneur with academic experience in game theory and econometrics to improve client outcomes.   In this conversation, Ben and Aaron discuss how Ben outlined the false numbers coming out of China in a blog post titles Body Count, how to channel anger into Hope, and how he thinks about fatherhood.   Essential Reading Clear Eyes, Full Hearts, Can't Lose Things Fall Apart #1 Things Fall Apart #2 Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Ben Hunt’s Challenge; Take Action. Do not allow yourself to be convinced that it’s insignificant.   Connect with Ben Hunt Linkedin Twitter Epsilon Theory Website   Frontline Heroes   If you liked this interview, check out interviews with investors Andy Rachleff, Anthony Pompliano, and Morgan Housel.   Text Me What You Think of This Episode 412-278-7680 Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

426 Making Crypto More Useful w/ BlockFi’s Flori Marquez

April 27, 2020 35:40 38.92 MB Downloads: 0

Flori Marquez is the cofounder of BlockFi, a fintech firm that provides wealth management products to investors in cryptocurrency.   BlockFi currently offers interest-bearing crypto accounts, crypto trading, and crypto-backed loans.   In the last year, BlockFi has raised an $18.3 million Series A and a $30 million Series B from investors like Morgan Creek Digital, Fidelity, the Winklevoss twins, and Valar Ventures.   Flori has spent her career managing alternative lending products, including a $125MM portfolio for Bond Street (acquired by Goldman Sachs).    In this conversation, Flori and Aaron discuss the founding of the company, the new customers BlockFi is targeting, and why banking people across the world is challenging.   Text Me What You Think of This Episode 412-278-7680   Flori Marquez’s Challenge; Take $100 and invest in something new or different.   Connect with Flori Marquez Linkedin Twitter Website support@blockfi.com   If you liked this interview, check out our past blockchain and crypto interviews with Anthony Pompliano, Brendan Eich, and Joe Lubin. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify 

425 Marcellus Shale and Natural Gas w/ Matt Wieszczyk & Par City Holdings

April 20, 2020 36:06 38.47 MB Downloads: 0

The Coronavirus (rightfully) gets most of the headlines. However, we are also living through an oil price war between Saudi Arabia and Russia that has worldwide ramifications.   Matt Wieszczyk is the Managing Member of Par City Holdings, a land services company that specializes in the acquisition of oil and gas mineral and royalty rights. At PCH, he has placed $15mm for various investors in SW Appalachia.   Prior to Par City, Matt was Acquisitions Manager & General Counsel for San Jacinto Minerals. At SJM, he placed $39mm in 15 months, leading the mineral market in Washington and Greene Counties, in PA.   In this interview, Matt and Aaron discuss the shale industry in Appalachia and how the price war could positively affect the region. They also discuss Matt’s business model and how he got into the industry. Text Me What You Think of This Episode 412-278-7680   Matt Wieszczyk’s Challenge; Write someone a handwritten note.   Connect with Matt Wieszczyk Linkedin Facebook parcityholdings@gmail.com   Mentioned Henry Hub Natural Gas Futures Eia.gov Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

424 Building the Blockchain Version of YouTube w/ Jeremy Kauffman, LBRY founder

April 13, 2020 43:08 46.61 MB Downloads: 0

LBRY is a place where they can find great videos, music, ebooks, and more. How? LBRY started as a new protocol that allows anyone to build apps that interact with digital content on the LBRY network.    Apps built using the protocol allow creators to upload their work to the LBRY network of hosts (like BitTorrent), to set a price per stream or download (like iTunes) or give it away for free (like YouTube without ads). The work you publish could be videos, audio files, documents, or any other type of file.   Traditional video (or other content) sites such as YouTube, Instagram, and Spotify store your uploads on their servers and allow viewers to download them. They also allow creators to make some money through advertising or other mechanisms. However, there are some well-known drawbacks, especially for people whose material is perceived as not being advertiser-friendly.   Jeremy Kauffman created LBRY because he fell in love with the idea of shared, global content registry that is owned and controlled by no one.    In this podcast, Aaron and Jeremy discuss how it works and the challenges of building a new model for media.   Text Me What You Think of This Episode 412-278-7680   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Jeremy Kauffman’s Challenge; Bet on your beliefs.   Connect with Jeremy Kauffman Linkedin Twitter LBRY.tv   If you liked this interview, check out other blockchain interviews with Brendan Eich and Anthony Pompliano.   LBRY sync with YouTube Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

423 Managing Your Startup Through a Crisis and Making Face Shields for Healthcare Workers w/ Ian Rosenberger

April 06, 2020 40:56 44.03 MB Downloads: 0

Two years ago, Ian Rosenberger and his company took a leap forward by launching a backpack. It was made from Thread International’s first product, fabric made from plastic waste that had been recycled.   The backpack raised $571,000 on Kickstarter and represented an important new chapter for the business.   At the beginning of 2020, they launched two specific brands; Day Owl (for consumers) and First Mile (for brands like Reebok, Puma, and Converse to buy the fabric).   In this conversation, Ian and Aaron discuss the strategy behind the rebrand, managing a retail company through the 2020 Coronavirus pandemic, and how Day Owl re-tooled their facility to make Personal Protective Equipment for healthcare workers.   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Ian Rosenberger’s Challenge; Identify the Day Owls in your world and figure out how you can support them.   Connect with Ian Rosenberger Day Owl Website Day Owl Instagram   If you liked this interview, check out episode 336 for our first conversation with Ian Rosenberger where we discuss recycling waste, mission-driven startups, and the grit required to survive. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

422 2020 Financial Crisis, Bitcoin, and the Halving with Anthony “Pomp” Pompliano

March 30, 2020 47:41 49.73 MB Downloads: 0

Anthony Pompliano is a co-founder & Partner at Morgan Creek Digital. He leads investments in early-stage startups and cryptocurrency.   He was formerly a product manager at Facebook.   He writes a daily letter analyzing crypto news for institutional investors and a prolific podcast with other top thinkers in finance and crypto.   In this conversation, Pomp and Aaron discuss the Bitcoin halving, economic stimulus, and kindness.   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Anthony’s Challenge; Remember to be kind to one another.   Connect with Anthony Pompliano Linkedin Twitter The Pomp Podcast   If you liked this interview, check out our collection of past interviews covering blockchain technology and cryptocurrency. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

421 Livestreaming, Digital Coaching, and Listening to your Clients w/ Kyshira Moffett

March 23, 2020 46:03 49.13 MB Downloads: 0

Kyshira Moffett is a digital brand strategist, entrepreneur, and author. She’s built a business as a coach helping other businesses and entrepreneurs market themselves effectively.   Kyshira also launched Life of a Bombshell Cosmetics in 2017, offering premium makeup products at an affordable price to businesswomen.    Her experiences in marketing a wide variety of businesses, running a conference (Hustle HER Way Summit), and earning an MBA have given her a wealth of knowledge to call upon.    In this conversation, Aaron and Kyshira discuss live streaming, coaching and launching a cosmetics brand.   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Kyshira Moffett’s Challenge; 1. Go live. 2. Find a new book to read.   Connect with Kyshira Moffett Linkedin Twitter Instagram   ThePowerCollective.co   Google Digital Coaches   Kyshira’s Book Recommendations Stiletto Network by Pamela Ryckman  Never Eat Alone by Keith Ferrazzi   The Brand Within by Daymond John    If you liked this interview, check out episode 216 with Noah Kagan where we discuss being at Facebook early, building an internet business, and marketing effectively. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

420 Teaching Kids with Robots w/ Tom Lauwers

March 16, 2020 36:15 43.49 MB Downloads: 0

Tom Lauwers is on a mission to get robots into classrooms. As the founder and chief roboticist at BirdBrain Technologies, he designs educational tools that show students the basics of coding, engineering, and collaboration.   Tom received a Ph.D in robotics in 2010 from Carnegie Mellon, where he initially designed the Finch robot and Hummingbird robotics kit.    The Finch is a small robot designed to inspire students learning computer science by providing a tangible representation of their code.    The Hummingbird is a kit that allows students to create and program robots built from electronic components and craft materials.      In this conversation, Tom and Aaron discuss the design of the learning robot, how to make technology more accessible, and why Tom chose to bootstrap the business. Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Tom Lauwers’s Challenge; Reflect on “What could be your superpower for good?”   Connect with Tom Lauwers Linkedin Twitter Instagram Facebook BirdbrainTechnologies.com tom@birdbraintechnologies.com   If you liked this interview, check out these interviews with robotics entrepreneurs Jorgen Pedersen of RE2 Robotics and Jake Loosararian of Gecko Robotics. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

419 Blow Up Your Business Plan w/ JD Ewing (more than $70 million in revenue)

March 09, 2020 46:40 51.51 MB Downloads: 0

The Going Deep podcast returned to Fayette county for a second interview with one of the area’s top entrepreneurs. J.D. Ewing, President of COE Distributing, regained control of his company just after the Great Recession.   J.D. had to secure financing from the bank so he could buy inventory. When they asked for a business plan, J.D. estimated the firm would reach $10 million in revenue in 3 years.    COE Distributing ended up blowing past that number to more than $24 million. They did $9 million in the first year.   How?   In this podcast, J.D. explains how he systematically removed the constraints to business growth, how he hires team members, and the important lessons of leadership that anyone can use.   They’ve ridden this process to being named an INC 5000 fastest-growing company for 6 consecutive years.   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   J.D. Ewing’s Challenge; Focus on getting engaged with your employees, colleagues, and teammates outside of your normal patterns. Connect with J.D. Ewing Linkedin Instagram Website Office Source Furniture   Books Becoming Your Best: The 12 Principles of Highly Successful Leaders by Steve Shallenberger  The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip & Dan Heath Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish If you liked this interview, make sure you heard our first conversation with J.D (episode 407). Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe.   Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify 

418 Marketing Elliot, Hip Hop Collaborations, and Modern Marketing Principles w/ Marco Marandiz

March 02, 2020 54:40 63.47 MB Downloads: 0

Marco Marandiz is a Co-founder and Head of Marketing for Elliot, a global commerce startup based in NYC.   Prior to Elliot, Marco spent time as a strategist for high-potential DTC brands and led digital product teams at HomeAway and CapitalOne. Through building and shipping products that served hundreds of millions of users, Marco learned about what makes products work in the digital realm.   In this podcast, you’ll hear Aaron and Marco discuss how commerce on the internet is getting easier, how Twitter threads helped Marco advance his career, and why brands need to have a distinct voice.   Marco is speaking at Pittsburgh’s best conference to Expand your Mind & Fill your Heart in 2020.   Marco Marandiz’s Challenge; Focus on one channel. Communicate your opinion clearly on one topics and be consistent.   Connect with Marco Marandiz Linkedin Twitter elliot.store   If you liked this interview, check out episode 394 with Ryan Kulp where we discuss How to buy small companies, speaking your mind, and managing risk. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

417 $35 to Visit a Doctor When Your Have No Insurance w/ Dr. Timothy Wong (iHealth Clinic)

February 24, 2020 36:48 44.15 MB Downloads: 0

What’s a doctor to do when they become disenchanted with the healthcare system? Dr. Timothy Wong decided the answer was to start his own micro-practice.   In his office in the East Liberty neighborhood of Pittsburgh, Dr. Wong sees ~20 patients per day and only charges $35 for a visit.    This allow people without health insurance to get the care they desperately need. Dr. Wong believes that healthcare needs to be simple, needs to be about the patient & the doctor, and needs to be accessible.   His business model allows that to happen.   In this conversation, Dr. Wong and Aaron discuss how he got the idea for iHealth Clinic, how care gets delivered at his practice, and the way this model can spread & inspire change. Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Dr. Timothy Wong’s Challenge; Let other healthcare providers know about direct-access primary care.   Connect with Dr. Timothy Wong Facebook iHealht Clinic website directaccessprimary.com   If you liked this interview, check out episode 399 with Hayden Cardiff where we discuss spinning a software company out of another firm, raising a $9 million Series A, and hiring in a high-growth startup. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube TikTok Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify