How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
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How Easy Do You Make It To Work With You?
Just how easy (or hard) do you make it for you customers to work with you? On this week's TBOA, Rochelle and I talk about just how easy you should make it for clients to work with you. Talking Points Putting up hurdles for clients can be a good idea, but only if they're intentional The types of product sales that should be frictionless, and the ones that shouldn't When to require that clients jump through hoops How to know when your marketing and sales processes are attracting the wrong kind of people What to do when money and trust are not enough to get a client to make a change What if your clients have a problem that they're embarrassed to ask for help with? Quotes "I'd rather put needles in my eyes than learn Asana."—RM "The teacher tells you what to do, and you do it or you can leave."—JS "If you let clients push you around in the sales process, don't be surprised when the push you around during the project."—JS "You don't get 'speakers block' when you're talking to someone you know well."—JS "Once it's on your website, you tend to forget about it."—RM Enjoy! —JS & RM LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
How Easy Do You Make It To Work With You?
Just how easy (or hard) do you make it for you customers to work with you? On this week's TBOA, Rochelle and I talk about just how easy you should make it for clients to work with you. Talking Points Putting up hurdles for clients can be a good idea, but only if they're intentional The types of product sales that should be frictionless, and the ones that shouldn't When to require that clients jump through hoops How to know when your marketing and sales processes are attracting the wrong kind of people What to do when money and trust are not enough to get a client to make a change What if your clients have a problem that they're embarrassed to ask for help with? Quotes "I'd rather put needles in my eyes than learn Asana."—RM "The teacher tells you what to do, and you do it or you can leave."—JS "If you let clients push you around in the sales process, don't be surprised when the push you around during the project."—JS "You don't get 'speakers block' when you're talking to someone you know well."—JS "Once it's on your website, you tend to forget about it."—RM Enjoy! —JS & RM
Why You Need A Content Inventory
Finding the threads in your own material.
Why You Need A Content Inventory
Finding the threads in your own material. LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Creating Leverage
How to package your expertise in ways that will increase your impact and revenue. LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Creating Leverage
How to package your expertise in ways that will increase your impact and revenue.
Establishing Your Point Of View
How and why to establish a POV for your brand. Links Elon Musk's First Principles Thinking Amazon's Flywheel Concept Blair Enns' Manifesto
Establishing Your Point Of View
How and why to establish a POV for your brand. Links Elon Musk's First Principles Thinking Amazon's Flywheel Concept Blair Enns' Manifesto LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Ramona Russell - How To Get More Media Attention
Publicity advice (and war stories) from PR strategist Ramona Russell. Links Ramona's website Keep California Safe
Accepting Risk (And Charging For It)
LINKS Rochelle | Email List | LinkedIn | Twitter | Instagram Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Building Your Circle
Who can you help today? LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Offending People
Using your marketing to filter out bad fit clients and customers.
Offending People
Using your marketing to filter out bad fit clients and customers. LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter