Mind Pump: Raw Fitness Truth
Mind Pump: Raw Fitness Truth
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MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health. No fitness institution or fitness "truth" is safe from their quick wit and over 40 years of combined experience in the fitness industry. Produced by Doug Egge. Find Mind Pump and the Mind Pump hosts on Instragram @mindpumpmedia, @mindpumpsal, @mindpumpadam, @mindpumpjustin & @mindpumpdoug and at mindpumppodcast.com. Get expertly programmed Mind Pump training protocols at mapsfitnessproducts.com

1557: How Food Is Engineered to Make You Addicted & Fat With Michael Moss

May 19, 2021 01:16:01 182.4 MB Downloads: 0

In this episode Sal, Adam & Justin speak with bestselling author, Michael Moss about how the processed food industry engineers food to make it addictive.

  • What led him down the path of the addictive properties of food? (2:23)
  • Why it’s not so much that we are addicted to food, but how these companies have changed the definition of food in a way that our biology and genetics haven’t had a chance to catch up. (4:46)
  • The science behind how heavily processed foods hijack our brain. (7:16)
  • The allure of the ‘mouth feel’. (10:24)
  • The hidden dangers of empty calories. (11:50)
  • The money that goes into research development to attract us to these foods. (13:49)
  • The fascinating language these processed food companies use to market their products. (15:39)
  • How what you eat at a young age shapes your food palate. (19:15)
  • How the ‘wanting’ drives our actions. (22:08)
  • Why addiction is something that happens on a spectrum. (26:13)
  • The emerging growth of the obesity epidemic outside the US. (31:20)
  • Do these executives have misgivings on the addictive products they create? (33:05)
  • The startling factors that manipulate our desires. (35:16)
  • The beauty of salt. (39:11)
  • The moment the tobacco guys became alarmed about the food guys. (42:26)
  • Does he support regulations of heavily processed foods? (45:05)
  • Do children have a higher ‘bliss point’ than adults? (52:13)
  • His concerns surrounding artificial sweeteners. (54:23)
  • The techniques behind repetition to build habits. (59:29)
  • Has he gotten any push back from these food companies? (1:02:33)
  • The ways the industry is exploiting our efforts of regaining control. (1:04:15)
  • The guys recap the highlights of their conversation with Michael Moss. (1:08:38)

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