MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health. No fitness institution or fitness "truth" is safe from their quick wit and over 40 years of combined experience in the fitness industry. Produced by Doug Egge. Find Mind Pump and the Mind Pump hosts on Instragram @mindpumpmedia, @mindpumpsal, @mindpumpadam, @mindpumpjustin & @mindpumpdoug and at mindpumppodcast.com. Get expertly programmed Mind Pump training protocols at mapsfitnessproducts.com
1592: The 30 Day Diet Experiment That Launched an Empire With Melissa Urban
In this episode Sal, Adam & Justin have a fascinating conversation with Whole30 co-founder Melissa Urban.
- A traumatizing event that led to numbing her feelings with drugs. (2:17)
- The moment the wheels fell off. (5:13)
- What caused her to relapse? (9:02)
- Why food and drugs are not that different. (12:12)
- The challenges and process of changing your mindset. (14:49)
- The importance of doing the hard work. (18:52)
- The powerful transformative experience that sparked the Whole30. (20:50)
- The impetus that sparked her first Whole30 experiment and the game-changing results that came from it. (23:33)
- When did the transition happen from blog to business? (28:42)
- The moment she recognized she needed a new approach to her training. (30:24)
- How did she escape the CrossFit mentality? (36:40)
- Coping with a rise of fame. (40:56)
- The challenges of growing a business while going through a divorce. (42:33)
- The pivotal moments that sparked an empire. (51:23)
- What are the biggest misconceptions around the Whole30? (53:14)
- A conversation around food accessibility, privilege, and race. (57:28)
- What does the future look like for the program? (1:06:28)
- What is her metric for success? (1:07:48)
- Any pushback from the medical community? (1:09:43)
- What is her least favorite part of having something so massive? (1:11:21)
Featured Guest/People Mentioned
- Melissa Urban | Whole30 (@melissau) Instagram
- Whole30
- Robb Wolf (@dasrobbwolf) Instagram
- Gretchen Rubin (@gretchenrubin) Instagram
- Diana Rodgers, RD (@sustainabledish) Instagram
- Jamie Oliver (@jamieoliver) Instagram
Related Links/Products Mentioned
- July Promotion: MAPS HIIT and the No BS 6-Pack Formula 50% off! **Promo code “JULYSPECIAL” at checkout**
- Visit Four Sigmatic for an exclusive offer for Mind Pump listeners! **Code “mindpump” at checkout
- The Whole30: The 30-Day Guide to Total Health and Food Freedom
- Mind Pump #1475: Eating Meat Is Good For The Climate With Robb Wolf
- Sustainable Dish
- Mind Pump Podcast – YouTube
- Mind Pump Free Resources