MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health. No fitness institution or fitness "truth" is safe from their quick wit and over 40 years of combined experience in the fitness industry. Produced by Doug Egge. Find Mind Pump and the Mind Pump hosts on Instragram @mindpumpmedia, @mindpumpsal, @mindpumpadam, @mindpumpjustin & @mindpumpdoug and at mindpumppodcast.com. Get expertly programmed Mind Pump training protocols at mapsfitnessproducts.com
1755: Insider Secrets of the Supplement Industry With Mike Matthews
In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life.
- How did the supply-chain shortage affect Legion? (2:42)
- Why Facebook ads are NOT what they used to be. (5:42)
- The value of the brand factor. (10:38)
- The importance of timing. (12:46)
- The dirty tricks behind how the supplement industries sell products. (16:27)
- Is the market getting better or worse with weeding out the bad actors? (24:54)
- The common marketing ploy of taking research and using it to build profits. (34:50)
- The standards that Legion holds to. (37:38)
- His predictions on creatine. (45:35)
- How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27)
- The details behind Mike’s latest book and who it is for. (1:05:42)
- How a good coach will meet someone where they are at. (1:11:45)
- Mike’s process of analyzing data and distributing it to the masses. (1:13:28)
Related Links/Products Mentioned
- February Promotion: MAPS Performance and MAPS Aesthetic 50% off!! **Promo code “FEB50” at checkout**
- Visit Blinkist for an exclusive offer for Mind Pump listeners!
- Books by Michael Matthews - Legion
- Muscle for Life | Book by Michael Matthews
- Watch The Social Dilemma | Netflix Official Site
- Arsenic, Lead Found in Popular Protein Supplements
- Redcon1 Founder Aaron Singerman Sentenced to 4.5 Years In Federal Jail in The Blackstone Labs Case
- 'Craze' Sports Supplement Contains Meth-Like Substance: Report
- REDCON1 Completes Strategic Investment From Trivest Partners
- Pros and Cons of Creatine – Mind Pump Blog
- Creatine — Health Benefits, Dosage, Side Effects | Examine.com
- Effect of different frequencies of creatine supplementation on muscle size and strength in young adults
- Mind Pump Podcast – YouTube
- Mind Pump Free Resources
Featured Guest/People Mentioned
- Mike Matthews (@muscleforlifefitness) Instagram
- Darren Candow | KHS, University of Regina