Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
Always Be Anchoring
May 21, 2025
30:26
36.78 MB
Downloads: 0
Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?
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