Weekly discussion by freelancers and professionals about running a business, finding clients, marketing, and lifestyle related to being a freelancer.
Episode 199: 186 FS Why the Advice for You’re Getting About Content Marketing is Probably Wrong for Your Business
04:27 - The Skyscraper Technique
11:05 - Impressive Examples of Teaching Activities; Increasing the Trust-O-Meter, and Opt-in Techniques
- Giving A Talk (In person = best)
- Podcast Guesting
- Talking at Local Meetups
- Webinars
30:28 - Introverts and Freelancing and Nurturing Your Clients
35:47 - When You’re Intimidated by Speaking
40:12 - Is there a way to skip content marketing? What is considered content marketing?
49:30 - First Steps to Content Marketing
Picks
Todo.txt (Philip)
The Everyday Messenger by Peak Design (Jonathan)
Jonathan Stark: Public Speaking Tips For Consultants (Jonathan)
Better Than Before: What I Learned About Making and Breaking Habits--to Sleep More, Quit Sugar, Procrastinate Less, and Generally Build a Happier Life by Gretchen Rubin (Reuven)